Airbus Corporate Strategy
Staffing Organizations
Coffee business is much in demand in Washington D.C. People like to have coffee almost for all the day but there are some peak hours of business between 6:00 A.M. until 10:00 P.M. On weekdays and Monday 7:00 A.M. until 3:00 P.M. On weekends. Although people like taking coffee from coffee shops everywhere in city but the students love to have it after classes. A gourmet coffee shop business is planned to serve students outside a college campus. The business proposal section presented here discusses how the coffee shop will be staffed. The business plan is prepared to elaborate recruitment, selection and assessment strategies to the bank lending money. The business plan is based on staffing requirements of 3 store managers and 10 coffee servers. The staffing objectives will remain same however the methods may improve with time to manage costs of recruitment and selection.
Recruitment Plan and Strategy
The recruitment plan is based on objectives of attracting as many qualified candidates as possible. The plan collects information on candidates to filter applicants from the pool (Croteau, 2012). Here are some steps that will be taken prior to publishing advertisement for jobs.
Company culture: The culture of coffee shop will play a major role in defining what sort of people should be working here. Since most of the customers will be students and teachers, the coffee shop culture should be simple yet sophisticated that facilitates serving coffee to groups as well as individual students.
What impression to hold: The Company must be clear what sort of impression it should hold. One thing can help in defining impression, demographic profile of customers. Since the clients are young, educated people, the company may like to give an impression of educated staff. No wonder the company can encourage college students to join coffee shop as employee and take break during their lectures.
Clarity of Job: The job of mangers as well as servers must be clear so that applicants are well communicated and they know what they are applying for. This will filter applicants and only relevant applicants will apply for job (Croteau, 2012).
After taking these steps, the company can develop a communication message to attract a pool of candidates. These candidates can be from within the circle of business or outside. The company can hire staff internally or externally.
Internal Recruitment: Employees are hired internally within an organization on the basis of referrals and recommendations. Since the gourmet coffee shop has not established yet, there is no existing staff. However, personal references can be used as a source of internal recruitment. The internal recruitment will save the costs of advertising, screening and will reduce the risks of uncertain employee background (Croteau, 2012). The internal recruitment method can be used for recruiting 3 store managers. Once the managers are internally hired, the further recruitments in coming three years can be based on complete external hiring.
External Recruitment: The staff can be hired externally by posting ads in newspaper, websites, blogs etc. This ensures that maximum number of applicants get the message and can apply for the job. However, the costs of advertising will increase. There will be too many resumes that will need to be considered and it will take time to short list candidates. With a panel of 3 or 2 store managers internally recruited, the coffee shop may recruit 10 coffee servers externally.
Information Pack
The applicants will be communicated the details of the job they are hired for and the salary skills to do the job. Though the final salary package will be disclosed after selection, the candidates will be told the rough range of salary that will be comparable with market rates (Recruitment Strategy, n.d.). The candidates will know what they are going to be hired for, what will be working hours and days of working. The information pack will be flexible and will ensure that the recruitment information can be used in coming three years as well. Hence the salary details and expansion plans will be based on inflation and environmental changes. There are two purposes for using application information pack. The applicants are guided how to apply for the job and briefs the applicants about the company and what will be their role in the company.
Communication Message
The communication message to brief the applicants about job and to attract them should be very effective and may include creative ideas. The applicants can be categorized for the sake of convenience into two calories via managers and staff. Though it is planned to hire managers internally, in case there are no sufficient applicants through internal resources, the managerial...
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Vermeulen, Freek. 2001 'Controlling International Expansion.' Business Strategy Review Vol. 12 Issue 3 pp29-36. Reynolds, Scott & Hatfield, Alcinda 1996 'Shanghai's Rising Tide of Consumerism Means Food Export Opportunities' AgExporter. [online] available at http://findarticles.com/p/articles/mi_m3723/is_n7_v8/ai_19161841 Gamble, Jos & Huang, Qihai 2007 Multinational Retailers in the Asia Pacific. [online] available at http://www.consume.bbk.ac.uk/research/gamble.html http://www.sucralose.com/uk/index.php Kage, Ben 2006. 'Sugar Industry Claims Splenda Engaged in Deceptive Advertising' NaturalNews [online] available at http://www.naturalnews.com/021026.html The PEST or PESTLE Analysis Rapidbi.com [online] http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html Hoffmann,
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