Aging and Russian Culture
In order to understand and relate to an older Russian in the context of providing psychological care, it is first important to understand the context of Russian society. Russian society has been marked by a transition in recent years that has reflected the rejection of communist ideology and all accompanying notions of collectivism. In many respects, this reactionary mentality has resulted in a breakdown in traditional values. In other respects, older values have resurfaced, including but not limited to the re-emergence of Christianity under the auspices of the Russian Orthodox Church. Russians harbor a deep mistrust of authority, are extremely warm and open when among friends (in many respects more so than their western counterparts) and share a fascination for the effects of western society that stretches back several hundred years. Russian culture relies heavily on allegory and superstition, which reflects an ancient culture steeped in mythology that is especially predominant among rural residents. Older Russians have experienced some of the most traumatic events in the history of mankind, including wars and famines that claimed the lives of tens of millions, and state terror unheard of throughout most of history. This group of people ranges from those victimized under the Soviet system to those that were left helpless when it passed into history. In this report I will provide a summary of the characteristics often ascribed to older Russians so that approaching them for the purpose of care giving can be most successfully accomplished.
The Role of Pensioners in Post-Soviet Russia
Pensioners, as a demographic, experience among the lowest standards of living in post-Soviet Russia. In the 1990's, the savings of pensioners and their monthly payments were almost atomized due to hyperinflation. Younger Russians blame the older generation for communism, and so the needs of elderly people are often ignored except within families. Geriatric care does not exist in Russia to the extent that it does in western countries. There is a large disparity between men and women in lifespan: the average Russian male dies in his late 50's, the average Russian woman dies in her early 70's. This disparity, which averages 14 years, can be attributed to pandemic alcoholism within the Russian population.
Fertility rates in Russia have dropped since the early 1960's, and plummeted since the fall of communism. In older age groups that survived World War II as adults, women vastly predominate over men as over 20 million men lost their lives in that war. What has resulted is a vast predominance of female pensioners. The average lifespan of Russian women reached a peak of 74.5 in 1989 but by 1995 had declined to 71.70. However, this was an improvement over the most recent low-point in female lifespan; 71.18 in 1994. By contrast, female fertility rates have fallen by nearly a third, from 2.219 in 1987 to 1.344 in 1995. "World War II casualties account for the death of elderly men in many of the former republics. The sex ratio at age 65 in 1994 in Russia was an extremely low 42 men per 100 women.
Russian culture since the early 1950's has been marked largely by disillusion with communism. In the first years of this disillusionment, Russians were largely afraid to make mention of the failures of the system that their parents generation had conscribed them to. This is often evidenced in the very manner in which older Russians speak: they will tend to get very close to one another and speak in hushed tones. When addressing each other over the phone, Russians are hesitant to immediately reveal their identity. Russian businesses are characterized by close personal relationships, and Russians are seldom willing to place trust in someone immediately. When Russians do become friends, the friendship is often much deeper and more meaningful than the cursory friendships that characterize American society.
The need for obfuscation of thoughts and opinions was endemic to Soviet Russia. Many Russians were compelled to live in communal settings with other families with whom they did not get along; these 'komulnalki' apartments lead to a great degree of enmity. Similarly, rural communities were characteristically divided into 'kolkospi' - collective farms that were run jointly. These communities suffered from what economists know as the "tragedy of the commons;" members would feel compelled to do as little as possible for the sake of the community and instead concentrate most of their time on the small plots adjacent to their cottages. Compulsion drove most Russians to adopt a...
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Another important factor is that the modern Russian family structure also reflects the stress of the society as a whole. "Family stress is related to the local variant of the widespread crisis in the Russian economy (Wolfe and Vitebsky, 2002, p. 73) This leads to the question of how social roles are defined. Social roles are linked to the authority structure in the family and are usually hierarchical and patriarchal.
Marketing Russian culture compared to the culture found in Brazil is as different as night and day, yet the business environment in both countries offers unique opportunities for expansion and marketing for aggressive companies. Accordingly, there are risks and disadvantages to establishing a new business in both countries, but there are also advantages and benefits. Some of the advantages in each market include the fact that Russia is likely to present
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