As she points out, researcher Leonard Hayflick realizes the difference, and notes that ending aging and curing signs of aging are two very different issues. According to Hayflick, even if all causes of disease and signs of aging were cured, the human being could only extend life by 15 years or less. This is because, while signs of aging may be reduced by such products as Relastin Skin Revitalizer™, the aging process itself is not actually altered (McCarthy, 547). Hayflick states, "Aging is an inexorable process that begins at about the age of 30 in humans and continues indefinitely" (McCarthy, 547). Clearly, then, a reduction to wrinkles and an improvement in skin does not actually alter the aging process. So, what is the selling point of products such as Relastin Skin Revitalizer™, which promise only a youthful appearance? McCarthy believes the issue is related to the drive not for long life, but for long youth (McCarthy, 547). She notes humans only wish for immortality if it is related to a feeling of energy, youth, and vitality without serious side effects or much self effort (McCarthy, 549). Already existing ways to actually extend life, including exercising, healthy eating, and careful living are rarely followed consistently by the population of the world, showing clearly that an actual reduction of age is not the primary focus (McCarthy, 549). Thus, products such as Relastin Skin Revitalizer ™ must market to an audience who wants both the appearance of youth, the increase in self-concept that one derives from youth, and the ease of a product designed for the least amount of effort. By combining the use of a youth-concept forming brand name, an advertisement which promises both youth and simplicity, and an emphasis on the negative aspects of aging such as wrinkles and sagging skin, Relastin Skin Revitalizer ™ touches on each aspect of selling that focuses...
From taking melatonin, DHEA, antioxidants, and other vitamins to using anti-wrinkle creams and hair restoration products, humans spend vast amounts of money on trying to slow aging (McCarthy, 549). But as Hayflick notes, all cells flourish and divide as living cells for a specific period of time, but eventually, these processes stop and the cells die. The only cells in the human body to continue reproducing endlessly are cancer cells (McCarthy, 547). Thus, regardless of what products one uses to slow the signs of aging, the aging process continues without fail.
It would be ensured that the product is positioned in a manner that it reveals its advantages regarding its three competitor products, but also specifically identifies and targets the desired consumer base. b) Core message As with the positioning strategy, the core message would be centered on the advantages the TruFocal eyeglasses generate for the users. The message would as such communicate the ability of the new eyeglasses to offer utility
"Given such preferential consumer demand, most chocolate production is done within the country" (Hui-lin et al., 2001, p. 3). Technological. Fuji Oil, Nestle and Mars are the only three companies among the top ten chocolate assignees with patents in all relevant patent classes as shown in Table 4 below. Table 4. Mars Incorporated Patent Classes: Top Chocolate Technologies and Subtechnologies. Source: Hui-Lin et al., 2001, p. 8. With 5 patents each in class A23G
sexual imagery and sexual concepts in advertising has existed for nearly a century. In the past several decades, however, this form of advertising has begun to target younger groups of consumers as a wider array of products are presented as aids to sexuality and sexual fulfillment. Whereas certain products, such as alcohol and undergarments, have traditionally been marketed using erotic ideas, today's sex-based marketing strategies include items such as
Yet, many ads lack such sensitivity and actually end up re-affirming every senior citizen's fears. The next important theme is that of enjoying retirement. This message is portrayed once again largely by banks selling various bank products. However, recently companies promoting travel packages, and other types of consumer products have become another major facet of such reoccurring themes. This plays on the idea that each individual has worked hard his
Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AND PATENTS LEGISLATIVE INITIATIVES REGARDING DTC RECALLED and/or DEADLY DRUGS In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit
The central persuasion route is an active and mindful process in the determination of the value of a persuasive argument. In the cognitive processing in The route to persuasion can be attributed to the many variables that affect the likelihood of thinking about the value of messages. One's motivation to think about issue-relevant information and the ability to do the cognitive processing has been affected by these variables. Notably, some
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