Verified Document

Age Of Intense Commercialization And Term Paper

Syndication, the power of networks like CBS and Viacom to relinquish and maintain their lesser competition like UPN through hackneyed reruns, was officially undercut by the age of in the internet, which saw middle school and college-age music junkies successfully distribute media for free online, en masse. The network era of the 1960s and 70s was one of the rerun empire, but the cyclical liberty provided by a wired audience forced TV networks to find new programming and reshape the "ancillary afterlife" of well-loved shows in the digital epoch. As a result, four major changes by purposeful agents to syndication directly preempted the death of the television at the hands of new media.

The first of these changes was a reanalysis of the "shelf life" of a program. While syndication remains an important aspect of the media world, it was been forced to mix reruns with a "collage" of marketing campaigns that target international audiences. Exemplary of the global marketplace transformation is the attraction of the Latin American audience to the Acapulco Heat and Baywatch fads of previous years of domestic success. Likewise, at home, the shelf-life for more nefarious productions, like the V.I.P series of Pamela Anderson, was given "new" legs by marketing directly to the demographic. Secondly, studios and companies throughout Hollywood began to see their archives as a "legacy." Technologically advanced archivists reformatted, reframed, and re-famed old shows, providing a wealth of old footage for new uses. Networks used their syndication rights as legal power tools, making "sweetheart" deals to reaffirm their market share. That power, the third driving force to change, was augmented by the combination of programming repurposing and migrating content to the benefit of the studio house.

TV executives were able to analyze the holdouts...

The rhetorical shift was egged on by the up-to-the-minute demand of the hyper-wired audience; "news" was no longer new after it had been published by online media sources, as a result, the standard footage demanded by TV had to meet the same standards of perpetual birth, evidenced in news network schemes for CNN's Live From and MSBNC's Up to the Minute, Every 15 Minutes motto. While the news cycle remains very consistent from update to update, the conception and marketing power NBC exhibited by portraying the update as "new" maintained a vital sphere of branding control over their market share.
While television was forced to step up to the metaphorical plate to keep up with digital media, it cemented its success at the forefront of advertising and marketing prowess: it is still the best way to sell a product. What Caldwell calls an obsession with advertising, sponsorship, and programming yielded the very specific result of commercial superiority. Combined with the addition of ancillary channels and online-websites that provide the viewer a new interactivity with television, particularly through the very new power of the blogosphere, TV remains at the helm of the media ship. Instead of faltering during the high-tech boom, it revamped the broadband network it already had in place and surpassed the internet with a stable reputation, tradition in American homes, and critically incorporated new media. Instead of rejecting the internet, TiVo, and other new infrastructure as an intimidating new competitor, successful television executives in the 1990s maintained their stronghold on media by changing themselves in the era of transition context.

Cite this Document:
Copy Bibliography Citation

Related Documents

Bamboo Industry in India, Bamboo
Words: 6798 Length: 22 Document Type: Research Proposal

S. production value. Exports account for approximately half this amount (Binnquist, Lopez, and Shanley). Figure 2 portrays three views of bamboo. One: A bamboo forrest; Two: A bamboos shoot; Three: A bamboo grove walkway. Figure 2: Three Views of Bamboo (adapted from Stickman). As bamboo production levels have risen, the amounts of raw materials needed to facilitate the production have simultaneously increased. The bamboo industry in Anji predominantly harvests bamboo from plantations,

Nanotechnology Is the Predictable Capability
Words: 6153 Length: 15 Document Type: Term Paper

It is very hard to map the intricate brocade of a human mind onto such a machine with a reasonable resolution, but the formation of artificial intelligence or machine intelligence is anticipated to offer an approachable challenge. It maybe a device with full Turing-test interactivity which is capable of fulfilling our wish or would be an interlacing dense layer of memory around a shifting model of existential realty, and

Europe Transformed 1500-1800 Discuss Political
Words: 859 Length: 3 Document Type: Term Paper

The British and French empires of the time used their settlement colonies for their natural resources, which represent the engine for the empire development and growth. Commerce was the way people earned a living, and famous mercantilist economists elaborated specific scientific documents- like Adam Smith - 'The Wealth of Nations'- in 1776. The invisible hand represents the way a market assures. The Protestant Reformation occurred in the 16th century as

Centralization Structure of the Model and Its
Words: 11522 Length: 42 Document Type: Term Paper

Centralization Structure of the Model and its Operationalization The Model In the wake of a highly volatile economy, organizations must find ways to improve their bottom lines and profitability through new and innovative means. Many businesses realize that one of the most important assets that they possess is intellectual capital in the form of intellectual assets and human capital. As businesses struggle to revitalize their assets and assess their value, they are

Emotional Drivers Towards Swarovski's Brand
Words: 12508 Length: 38 Document Type: Literature Review

The luxury brands in this age of fierce and intense competition perceive and believe that the conventional methods of advertising and promotion are only an itinerary that creates the knowledge and awareness amongst the consumers. Nevertheless, targeted marketing (that represents the emotional driving force) is becoming the primary and fundamental aspect of concern that many of the brands are focusing in order to create emotional engagement with the consumers that

Business Proposal in Ghana Giam's
Words: 5365 Length: 20 Document Type: Business Proposal

2% of the population is younger than 14; 58.2% is aged between 15 and 64 and 3.6% is over the age of 65. This affect Giam's in a positive way as most of the population is properly aged to work The median age of the population is 20.2 years, with 19.9 years for men and 20.4 years for women The birth rate is of 29.85 births per 1000 individuals The death rate is

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now