Verified Document

Aflac Corporation Primarily Focuses On Term Paper

2 billion dollars with substantial space for growth within the next few years. Positioned against its top two competitors, Aflac is clearly the leader within the supplemental insurance industry. However, it is still behind overall insurance industry leaders such as Fidelity, Metlife, and other Fortune 500 companies. Overall, Aflac operates in a very niche specific industry, the accident and health insurance sector. By market cap they are double the size of their next competitor and dominate the industry as a whole. However, due to expansion by major insurance players into this market space over the past two years, overall Aflac market share has declined and is being continually challenged by both Metlife and Fidelity. The market in general has been on a downward decline in the past two quarters due to emerging data on decline within policy holders. However, Aflac has maintained its position atop the industry and continues to build on their product through strong sales...

In 2000, it redesigned its marketing campaign around their popular "duck" mascot, and emerged as a strong media presence for the first time. As a result, sales as increased for Aflac by a substantial amount, with growth averages of 8 to 9% per annum. Aflac has not pursued radical changes to their policy, however it has modified its distribution approach to increase the scope of their product offering abroad. They are currently exploring market opportunities in China and South Korea.
Aflac Corporation: Company Analysis" Hoovers Research, June 6th, 2007

No ducking issues as Aflac rebrands" Bank Marketing International December 1st, 2004

Sector Update: Digging for Opportunities in the Insurance Sector: Technical and Sentiment Analysis of MetLife (MET), Aflac (AFL), and Unum Group (UNM),"…

Sources used in this document:
No ducking issues as Aflac rebrands" Bank Marketing International December 1st, 2004

Sector Update: Digging for Opportunities in the Insurance Sector: Technical and Sentiment Analysis of MetLife (MET), Aflac (AFL), and Unum Group (UNM)," Schaeffers Research

http://www.schaeffersresearch.com/plus/bgscommentary.aspx?click=home&ID=19035May, 4th 2007
Cite this Document:
Copy Bibliography Citation

Related Documents

Corporation Ethical Role Foundations Business Ethics: What
Words: 1556 Length: 5 Document Type: Essay

Corporation Ethical Role Foundations business ethics: What role business society? The study business ethics study legal application moral standards business decisions. In defining business ethics, defining voluntary role business: a business behave law dictate conduct law permits conduct benefit shareholders harmful ? Business Ethics: Case Studies Selected Readings (7th Edition) Required Reading: Jennings, M. The problem investigated concerns a comparison of views in what is referred to as a stakeholder's doctrine in

Corporation Diversifying Internationally in the Recent Past,
Words: 3827 Length: 12 Document Type: Case Study

Corporation Diversifying Internationally In the recent past, after the onset of the economic meltdown, firms, companies and businesses at large have been resorting to less traditional methods and entrepreneurial tactics in order to combat reduced demand, much more competition and increased costs. International diversification was the answer for many firms, following in the tracks of multinational and transnational companies; many businesses have resorted to relocating their plants and facilities to gain

Corporation Definition a Business Entity
Words: 711 Length: 2 Document Type: Essay

However, liability is limited to the corporation and offers owners' limited personal liability, which is something that is not found in a sole proprietorship or partnership (Corporation: Definition, Formation, Maintenance, 2012). Furthermore, a corporation is also considered to be a stand-alone entity that has separate tax liabilities; as such, the corporation is responsible for paying corporate taxes on any of the profits the company makes, however, each employee is

Corporations Law Initial Public Offerings Ipos Are
Words: 1835 Length: 6 Document Type: Essay

Corporations Law Initial Public Offerings (IPOs) are the first time a privately held company sells its stock to the public. When such corporation needs to raise additional capital, it can either take on debt or sell partial ownership. If the corporation chooses to sell ownership to the public, it engages in an IPO (Initial Public Offerings, 2011, p. 1). Although it is difficult to get on the ground floor of an IPO

Corporation the Role of Corporations
Words: 1100 Length: 3 Document Type: Term Paper

"An important part of the second phase of the New Deal brought about an anti-monopoly philosophy," including an investigation of corporate price-fixing, the deliberate creation of scarcity on the part of some organizations, agreements between corporations not to compete, and in the abuse of patent laws"(Bryant 1998). However, the desire to limit the growth of industry power was superseded by the need to mobilize the nation for war. While

Corporations Often Use Ineffective Strategies to Tackle
Words: 975 Length: 3 Document Type: Essay

Corporations often use ineffective strategies to tackle workplace diversity issues. For example, many attempt to utilize affirmative action policies prescribe hiring by quota. Such policies are doomed to fail when a company finds itself hiring unqualified people for managerial roles. If that happens, it benefits nobody. People in senior management lose faith in hiring women and minorities and this has a knock-on effect on attitudes throughout the organization as well. In

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now