Affirmative Action in Procurement/Contracting
Affirmative action programs in procurement are amongst the more significant government programs proposed to progress self-employment prospects for minorities as well as women. In essence, the policy on affirmative action with regard to procurement or contracting necessitates that business concerns owned by women or the minorities, shall have the utmost gaining prospect to take part as supplies for goods and services. This also takes into account construction, irrespective of whether bought with a grant, contract or organizational funds. In accordance to Marion (2011), statistics indicate that in the year 2002, about 7% of federal procurement funds were granted to underprivileged enterprises and initiatives, through the Small Business Administration (SBA). In addition, it is a prevalent feature for numerous national and local government agencies to offer preferential treatment to organizations that are minorities (Marion, 2011). In recent periods, the decisions made by the law courts and the different measures undertaken by the state have decreased the scope of, as well as in a number of settings gotten rid of, affirmative action programs on the basis of sexual category and racial background. This in turn has rejuvenated the significance of comprehending the important role in which affirmative action plays in the accomplishment of women and minorities who own their businesses and are self-employed (Marion, 2011).
Affirmative Action in Procurement / Contracting in the Highway and Construction Industry
The application of affirmative action is for the most part prevalent in the construction and highway procurement industries. From the 1970s and 1980s period, majority of the states in the United States have made use of affirmative action to reward contracts and deals to minority owned companies. In addition, from the year 1982, the Federal Highway Administration has obligated the states to make use of affirmative action in granting projects by means of federal funds. For instance, towards the outset of the century, statistics indicate that states granted just about $14.6 billion in total of construction and repair contracts via federal funds. From this particular figure, roughly $2 billion was granted to companies that were owned by women and minorities.
In the prevailing number of years, states have had more capability to employ measures that are neutral to all racial backgrounds in meeting objectives. This in turn had had a disparaging impact on the utilization of businesses owned by minorities. Gaining an apprehension of the impacts of affirmative action in the highway, procurement industry is made significant by the importance and impact that the public sector has. In the two preceding census undertaken for industries, nearly 75$ of the revenue generated by companies operating and based in the construction, highway and street industry was from projects owned by the government. For this reason, the alterations made in the public procurement policy will have a significant impact on the companies that operate in the highway and construction industries (Blanchflower and Wainright, 2005).
At the outset of the year 1982, the United States Department of Transportation mandated states to execute and enact affirmative action programs for minorities in the granting of road and highway construction contracts that are financed with federal aid. In particular, across the nation, states were obligated to grant ten percent on the minimum, of the total value of the contracts bestowed upon small businesses that were owned as well as operated by minority groups. However, the states were allowed to entreaty and establish an objective for minority involvement below the ten percent mark that was instituted. Six years later, these affirmative action programs were extended out to encompass businesses enterprises that are owned and operated by women. The main purpose of this was so that states were able to gratify the ten percent obligation by granting contract monies to companies owned by women on top of procurements from minority-owned business enterprises (MBEs).
The effectiveness of affirmative action in public highway construction is one of the significant policies that are largely not taken into consideration. In the course of the developed years of the affirmative action program, more aggressively employed affirmative action at the national level considerably upturns purchases from businesses owned by minorities. However, this had had very minimal impact on the procurements from businesses owned by women (Holzer and Neumark, 2000). By raising the Disadvantaged Business Enterprise (DBE) objective, there is a greater effectiveness at increasing the level of utilization of DBEs across the states with stronger implementation administrations and when the amplified objective is probable to be binding. At the outset periods of the affirmative action program, more often than not, states alter their objectives....
N.D.). In the case of Adarand their submission bid was the lowest however, under the 1987 Surface Transportation and Uniform Relocation Assistance Act "not less than 10% of the appropriated funds shall be expended with small business concerns owned and controlled by socially and economically disadvantaged individuals" (Reed, O. & et all. 2008). The firm Gonzales Construction Company which had also submitted a competing yet higher bid was chosen
Brand Equity and Customer Purchasing Behavior Taking into account the numerous modifications witnessed in the marketing milieu- viz. The accessibility to plethora of knowledge through various electronic devices, the emergence of modern methods of buying, the ability of the companies to use technology to target consumer more specifically, getting a feel of customer tendencies is still more difficult. Purchasing activities is the sequence of choice and actions of individuals occupied
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