Advertising Themes in Turkish Magazines
Boxer Magazine is a Turkish language magazine published in Turkey. As the name implies, it is intended to appeal to a predominantly male audience. Naturally, its advertisements present products and services intended to appeal to and be purchased and consumed by Turkish male customers. The following is an analysis of the specific advertisements in the June 2011 issue of Boxer.
By contrast, Elele Magazine is a Turkish language magazine published in Turkey. Unlike Boxer, it is intended to appeal to a predominantly female audience. Naturally, its advertisements present products and services intended to appeal to and be purchased and consumed by Turkish female customers or on behalf of females by males. The following is an analysis of the specific advertisements in the June 2011 issue of Elele. There is a very obvious difference in the themes of the advertisements that only becomes more apparent by virtue of having just reviewed all of the advertisements in the male-oriented magazine.
Boxer Magazine -- Advertising Directed to a Male Audience
This advertisement for the HTC Cellphone depicts a man dressed for business who is clearly conducting an important conversation by cell phone. He is classically handsome and projects the image of male power and dominance that is universally appealing to males and especially appealing to males within highly patriarchal societies such as Turkey. The background contains various images also meant to convey the image of dominance and power, such as other men dressed for business, office buildings, and expensive automobiles.
The Boxer advertisements are for sports cars (Fiat 500, Alfa Romeo MiTo, and Renault) and everything in those advertisements convey images of power and speed, including the bright colors and...
Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's
Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an
Advertising Children ADVERTISING TO CHILDREN A Brief Review of the Influences that Advertising can have with Children Advertising plays a substantial role in modern society. Marketing messages have become ubiquitous and can be found in new places all the time. Some of the common sources are TV, radio, billboards, and online ads; however marketing professionals are constantly reinventing the media in can display their messages. For example, new technics such as product placement
Advertising Stew Case Study Chapter 5 Case The external advertising agency will provide an outside view of the Dinty Moore line of products. Their view will be more independent, and this will allow for a better picture of how the product line is viewed from outside. The advertising agency will be able to give Luis information regarding how the product situation is, how the customers respond to the products, and will help
Advertising Theories How the Main Theories of Advertising Work There are many different methods that an advertiser can use to communicate their product to the public. These methods are meant to grab someone's attention, hold it for a short amount of time and then make the person want to perform an action. Any advertisement is meant to be a communication tool that can lead a customer to a foregone conclusion. The purpose
The development of customer insights and a focus on what the customer wants and needs is very important to create a good IMC, but even once customer needs are completely understood an ad agency will still be charged with the duty of coming up with the right ways to reach out to those customers (Eskilson, 2007). It is only then that a company can begin to grow and expand
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now