During the afternoon, it seems more of these internal advertisements show up, which makes sense, since many advertisers would rather have their ads run during the prime time viewing times, gathering more of an audience for their products. They also run small advertisements along the bottom of the first few minutes of a show after a commercial break, adding additional messages for their own programming to capture viewers.
These ads were all good examples of ads that are geared to an adult, largely female, and affluent market. They included cleaning products during shows such as You are what you eat, and How clean is your house, which makes total sense, since these shows appeal to women, and are about issues women face, like losing weight and keeping their homes clean and neat. It is clear the advertisers are narrowcasting at this point, and gearing their ads to the audience and the shows, hoping to gain the best buy for their advertising dollars. It is also clear they expect an older, or more mature audience, because these ads are mostly all traditional, not trendy, or appealing to a younger, hipper clientele.
The automobile ads appeal to an upscale audience that is becoming increasingly aware of green issues, and the financial ads assume that the viewers have mortgages and good credit, and are concerned with maintaining that credit and finding the best rates...
Cable television also opened up the medium to numerous types of television programming that had previously been excluded, simply because it could never have competed with the demand for mainstream types of programs during the same time slot. Initially, cable television was only available in the largest markets like New York and Los Angeles and it was priced out of the range of most consumers. The technology also required a cable
S. (Larson-Duyff, p.412). As cable television increased the availability of youth-oriented television programming and children spent even more time in front of the T.V., several sociologists made observations similar to those previously published in connection with the amount of advertising absorbed by children in connection with their exposure to violence on the screen (Henslin, p.67). According to them, constant exposure to violence on television, (even if it was mostly fictional), corresponded
Discuss the various reasons marketers have been shifting their marketing dollars to sales promotion from media advertising. Discuss the pros and cons of this reallocation of marketers' advertising and promotion budgets. Marketers are shifting their marketing budgets to support sales promotion from media advertising in an effort to get greater impact on brand recognition at the upper ends of their sales funnels, and more effectively influence lead generation in the lower
In fact, the relationship between academic performance and television is not clear cut. Research has shown that children who watch a large amount of television typically do poorly in school, yet those who spend a moderate amount of time in front of the television do better than non-viewers. There is a small negative relationship between television viewing and a child's IQ. However, there are significant subgroup differences. There are
Despite the criticisms, however, it remains a fact that CBS has been successful in putting the brand out in the market, making the audiences notice it through its programming, and managed to internationalize most of its programs and therefore crystallized its foothold as a global / international brand. References: CBS Official Website. Available at: www.cbs.com CBS Corporation Official Website. Available at: www.cbscorporation.com Chang, B. And S. Chan-Olmsted. (2010). "Success factors of cable network
This advertisement, a commercial on cable television, advertised an insurance company. The advertisement featured a typical couple driving down the road chatting, when a car sideswiped them without any warning. The advertisement was intended to educate the public as to the importance of insurance because of life's unpredictability, but the shock tactic used in the commercial has negative effects on the watchers. Like news shows, the advertisement is meant
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