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Advertising Information Manipulation Advertising Is An Important Essay

Advertising Information Manipulation? Advertising is an important part of commerce the world over. The scope and the reach of advertising have undergone vast changes from bill boards to internet advertising and marketing. Everything is being advertised these days. Does this create mere information that is neutral, or does this inform and also manipulate? For example, if an advertisement for soap is endorsed by a celebrity- is that type of advertisement manipulation especially if the celebrity does not use the product at all? Secondly what are the details and benefits of product information? These questions have to be looked into to answer if advertising is manipulation or mere information.

What is Advertising?

Advertising has been defined by many and the apt definition is that it is simply a method of selling a concept goods or ideas. Thus the major role of advertising is 'salespeak' which...

It is very persuasive and can be used to convince the target to purchase products and services. Thus among the things advertised are belief, religion, political candidates, attitudes, and lifestyles. It also is a medium of entertainment especially when advertisement sponsors some events like sport or music. (Fox, 2001, p. 87)
Advertising is an activity that affects a lot of people yet its effects have not been studied in full. From the point of business that spends huge sums on advertising the effect of the advertising that was done is measured in terms of variables like cost of advertising and increase in turnout, sales or other similar comparisons. The idea 'advertising always pays' is an old adage that is being countered now with the assertion that advertising does not amount to anything and is a waste of money. (Schudson,…

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When Advertisement is Information?

The question comes when advertisement becomes information. The information about the harm from tobacco that is advertised by a charity has no intention of generating a market, and the advertisement for public good is packed with useful information while the opposite can be said of an advertisement for cigarettes. The advertisement for cigarettes does not give any information on tobacco use but manipulates the user into contacting the smoking habit -- where there is no information or negative information W.D. Wells in 1980 introduced what was called transformational advertising where the advertising provided a motive and relevant information. Thus for business purpose, the transformational advertisement would bring out the emotion that the figure in the advertisement associates with the consuming of the advertised brand and this would relate to a unique set of psychological characteristics and the consumer is persuaded that they too can have this experience. (Agres; Edell; Dubitsky, 1990, p. 69)

The persons who argue that advertising is information contend that all advertising is information and where an advertising is shown where there is no much information content, the argument is that there is some irrefutable information that every advertisement carries and in that sense it is information. Information can also be enlarged to include many things making its reach wider. (Phillips, 1997, p. 34) This could also be the
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