Advertising Case Study Cardinal health advertising

This is a firm that is based in Dublin, Ohio. The main preoccupation of the firm is focused on distribution of pharmaceuticals as well as medical products with coverage of more than 60,000 locations. Cardinal health also manufactures medical and surgical products ranging from surgical apparels, gloves, fluid management products among others (Cardinal health Facebook Profile, 2012).

Advertising

The target of the advertisements by cardinal health would be retailers and distributors of the pharmaceuticals and the medical products that they manufacture. They will also target the medical institutions like the hospitals as well as medical training institutions. The other target group is the medical or biological laboratories that make frequent use of the products that they produce.

The best media to use in passing this kind of advertisement that will reach such am diverse target audience is the use of internet as well as through mobile phone contact. The internet provides a quick platform for the customers to view the various...

The adverts will be posted on the professional websites that relate with the medical field as well as the social media. In the professional websites, the adverts will have a paid for space such that each person visiting the website will see it predominantly displayed. This is an accurate approach since a greater percentage of the people who will be visiting the website will have something to do with the medical profession hence will help propagate the information on where to buy medical supplies, or even buy them.
The mobile marketing on the other hand will give the potential clients the chance to be updated on the latest stocks, offers and general happenings within the company. It will also give the client the chance of quickly contacting the company on any enquiries or even make orders for the products. The mobile marketing therefore gives the clients a more personal touch as far as marketing is concerned in as much as it may not be able to reach a wide potential client base as the internet. It will be effective mostly on the already established clients who…