Integrated Marketing / Best and Worst Advertisements IMC-Integrated Marketing Communication, is in practice all over the world at a very large scale. The main aim of this paper is to clarify the meaning of IMC, the impact of IMC, and how it differs from the conventional marketing communication. IMC adopts the consumer-based approach rather than the organizational-based approach, as such the focus is on paying attention to the need of the

Uniform promotional messages for the products included in the same business unit can be translated by diminished costs. This aspect should not be underestimated, as promotional costs, in the form of TV, radio, paper or Internet advertisements represent an increasing share in the total marketing costs incurred by the company. By using the same promotion method, costs will be most likely cut down. Also, another important effect is the

Corporations and History Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the

There is also an inability to distinguish the product lines from that of the competitors, although the company has succeeded effectively in creating brand recognition for their products. Customer loyalty and brand loyalty of the past cannot always be counted upon to create the necessary profitability for the company. This is obvious in the case of P & G. that the marketing strategy that the organization uses for different products

" Another member of these matchmaking sites argued that it is illogical for any of these companies to spend several hour of their employee's time to lure someone into paying $30 membership fee [Santo, 2005]. It is indeed a sorry state of affair because false advertising does more than just rob people of their money; it also gives unfair advantage over competitors and simply betrays the trust of millions of people

Advertisement Our targets are busy individuals with minimal opportunity to adhere to the TV advertisements, thus the need to adopt and implement other aspects if advertisements. One of the essential aspects of reaching the target audiences is integration of the concept of social media. Interactive social media platform would enhance interaction with the target audiences. This is through development of facebook profile for the marketing group, twitter account, and blogs enhancing