¶ … advertisements are specifically designed to lure select audiences -- such as the use of Joe Camel to entice youth to smoke. The article "Racial and Gender Biases in Magazine Advertising" concerns a study that looked at whether or not this problem with stereotyped advertising has grown. Are the racial and gender biases in magazine advertisements increasing, and, if so, to what extent? To determine the answer, authors S. Plous and Dominque Nepture of Wesleyan University conducted content analyses of ten years of fashion advertisements geared toward white women, black females or white men. In total, 1000 ads were studied that ran in 1985 to 1994 publications. The researchers found a) except for black females in white women's magazines, African-Americans were underrepresented in white magazines; b) female body exposure was greater than male body exposure, and white female body exposure rose significantly during the ten years; c) white women were shown in low-status positions nearly twice as often as were other models; and d) black women wore the majority of animal prints, most of which were patterned after a predatory animal.
THOUGHTS ON ARTICLE
Such results as these by Plouse unfortunately substantiate the saying, "the more things change, the more they are the same," or even become worse. Despite the fact that the 1990s were supposed to promote women's equality among men, these advertisements show differently.
As the authors note, over 184 billion classified and 12 billion display ads bombard people of all ages and backgrounds in the United States every day. This is addition to billion advertisements in magazines and other periodicals, 2.6 billion commercials on the radio and another 330 commercials on television.
These advertisements act as a window, displaying societal values. At the same time, they promote these values to the most vulnerable audience -- the American youth. U.S. teenagers view about 350,000 TV commercials by the age of 18.
Although it is impossible to...
Strategic Decision Making Process at Anheuser Busch This paper will take a look at the strategic decision-making process that made Anheuser Busch "King of Beers" and outline strategies needed to stay there. Beer sales are under pressure, but Anheuser-Busch executives are confident their products and marketing strategy will stimulate growth. A-B, as the company is often called, has identified four critical marketing priorities: (1) although beer is America's favorite beverage
Business Ethics PHL/323 Ethics Management Current Ethical Issue Business Paper (select a recent article -- back 1 year) • Research information issue deals business ethics a newspaper, magazine, journal, TV, Internet. Current ethical issue in business: Ethics of marketing junk food There are many products which are marketed to the American public which are not 'healthy' such as cigarettes and spirits. However, the issue of food marketing is a more nebulous one, ethically
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They are there to play and not to show off their bodies. Female athletes with larger body size will find discomforts in the tightly fitted uniforms. This then presents problem to safety. The female athletes who will not be at ease to the required uniform could not focus on the game she is playing. She will, from time to time, try to rearrange, pull or push some parts o the
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Since the 1970s, the global retail clothing industry has experienced intense international competition and major shifts in the pattern of consumer demand. These pressures have had far-reaching implications for the clothing industry in the areas of pricing, design, quality, manufacturing processes and employment (Rath, 2002). According to this author, "In the 1970s, traditional manufacturers, particularly High Street retailers with their own manufacturing capacity, found themselves unable to compete with low
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