Advertisement Media
Benefits
When a company wants to promote a featured application or product, there are many ways to grab the instant attention of possible consumers. One option that should be considered is the use of large, vibrant and clear images. This option will immediately grab the attention of the individual viewing it. It will only take a few seconds of viewing a particular item to know if it would interest or be beneficial to the consumer. The first announcement of the Apple iPhone was during the 79th Academy Award Show in a commercial where the iPhone said "Hello" followed by several well-known movie stars and celebrities handle the phone by cameo appearances (Mickalowski, Mickelson, and Keltgen, 2009). The pictures of the product should be descriptive enough on their own, leaving the written content to a minimum. The ad should keep the content brief but informative by using bold and simple fonts. To view how a feature works in an iPhone ad by Apple for example, aid of a video showing step-by-step instructions and/or demonstrations will contribute to an effective ad. In capturing the interest of potential cliental, less does mean more when it comes to advertisements. Keeping beneficial information precise and exact with few words will be read by more people than a story written to express the same points.
Maintaining the practice of recognizing your target segment and communicating clear concise images and simple font creates for an easy promotion of the product they are selling. With products evolving faster than the majority of consumers can adapt, it is imperative to remember that clients are really scanning or previewing most ads. Staying focused on the simplicity of what needs to be done will be the best tool in advertising. Giving beneficial yet simple statements and ideas through pictures and few words will supersede other advertisements.
Differentiation
When a company promotes a product or application for their product, keeping the advertisement unique is very important....
This time, it was a television commercial for a community college targeted toward adults who want to go back to school. The purpose of the college, Cortiva Insitute, was to train adults returning to school in practical job related fields such as massage therapy. The target market of this advertisement is most likely adults who are either unsatisfied with their jobs, have recently lost their jobs, or who have never
MEDIA LAW: Argue Against: Discuss 1st amendment implications Family Prevention Tobacco Act 2009. Are tobacco The Family Prevention Tobacco Act of 2009 was one of the more controversial pieces of legislature passed in recent times, for the simple fact that it gave a great deal of authority to the Food and Drug Administration to limit the effectiveness of the tobacco industry and its various companies to sell its products. There are
Media In "The Work of Being Watched: Interactive Media and the Exploitation of Self-Disclosure," Andrejevic (2002) critically analyzes interactive media in terms of labor economics. Being watched is a form of work, Andrejevic (2002) claims. Because consumers are not typically paid for their services, the relationship between consumer and enterprise is a parasitic one. Enterprise is exploiting consumers by watching their online behavior, tracking that behavior, and tallying that behavior as
Lastly, Avon should encourage its representatives to adopt social media and provide instruction on best practices for social media marketing. This will not only help the company to attract the youth market, but even older demographics are active in the social media realm. In addition, social media is almost free, and provides great exposure to the brand for the price. Integrated Marketing Program Avon's marketing program at present is only moderately
Social Media and how it goes on to affects people. The advantages and the risks of social media are discussed. Furthermore, it goes on to talk about appropriate and inappropriate content. Use of social media in the professional world is also discussed. Social Media is basically the modes of interaction among persons in which they produce, exchange, and share information in varied virtual communities and network. (Ahlqvist et al., 2008)
Maxx Company -- Strategic Marketing Plan TK Maxx Strategic Marketing Plan TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are
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