Advertisement Analysis
Selling Women on a King's Length
In the January 2001 issue of Vanity Fair, Virginia Slims released a fold-out four page ad for their then-new prototype of longer cigarettes, the "Kings" version. This ad well deserves to be analyzed, because it seems to make a strange variety of false and even absurd claims for the cigarettes based purely on the non-related advertising imagery.
This ad is obviously targeted at the modern upper/middle-class women, with all that implies. Readers are assumably white, college educated, heterosexual, with decent disposable income. Vanity Fair appears to be aimed at both single women (including many tips on dating and sexual liaisons) and attached or married women, who are often assumed to be employed.
The ad itself does not seem to have a particularly different audience. It addresses the educated and upper-class nature of its readers through its interest in Egyptology and association with the aristocracy of Egypt; it also addresses their modernity and feminist employment by featuring a "woman who would be king."
The first of the four page layout shows what is implied to be a royal Egyptian male standing opposite an Egyptian woman wearing or ornate headdress and carrying a Pharoanic, surrounded by various hieroglyphic phrases. (One appears to refer to the reincarnation of the soul, though it would take a great deal of work to translate them and they may in fact be nonsensical) Between these two figures English letters read "Some women have always known their place." The subsequent page features a photograph of an Egyptian female statue with the label: "Hatshepsut...
On the one side are those who argue against advertisements aimed at children due to a belief that children are uniquely susceptible, and on the other side are those who sell advertisements and advertising, such as ad agencies and business school textbook authors, out of a belief that advertising is able to effect product preference in any meaningful way. In short, both of these groups are incorrect, because advertising,
childhood obesity advertising. First, there is the issue of why a young child is overweight. Of course, it can be bad habits and examples portrayed by the parents or guardians or it can be a health issue such as a gland or metabolism problem. Either way, the potential health problems for that child immediately and down the road are hard to miss. The other issue would be the bullying/social
, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV
With this in mind communications strategy has to be developed and implemented. The central debate remains that of degree of uniformity. The pros and cons are obvious, i.e. economies of scale, consistent message across markets, centralized control, different market characteristics, media availability and costs and government regulations (Balabanis & Diamantopoulos, 2011). The stronger argument appears to be that different strategy appears to work in different situations, rather than a
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His ideas are not important for their uniqueness (though they are singular), but because of the essential similarities between his conservative business utopia and other versions of collectivism" (Gilbert, p. 12). This biographer reports that King Camp Gillette was born in January 1855, the fifth of seven children, to George Wolcott Gillette and Fanny Camp Gillette, in Fond du Lac, Wisconsin; when King was four years old, the family
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