Why would someone want to live in such a bacon-laden advertised world, one might ask? It has been observed that, to be effective, an advertisement must grab the viewer's attention. To do so, it must make a quick and arresting appeal. The most appealing strategies are usually appeals to emotions, fear, love, pleasure, or vanity. For alimentary pleasures like food, drink, and cigarettes, quite often the most effective strategy is to stress the fun of using the product. According to the self-perception theory of fun advertising, a consumer would identify the behavior of eating the hamburger as being a person with a "fun loving" attitude.
The ad, it should be noted, strictly speaking, does not begin with the two men, but with a logo, the famous Wendy's girl with the upturned braids. Unremarkable, you might state.
However, "One way to help ensure viewers catch the brand is by using a logo...While viewers engaged in visual processing won't take the time to read a word, a logo allows them to process the brand without having to switch to verbal processing"
In terms of the associations created by the text of the specifically 'Baconater' section of the advertisement, despite the indulgence of the burger, the slenderness of the men conspire to play down the health consequences of the spicy indulgence of the meal. While it might seem to be in keeping with the spirit of the Baconater to show large men hungrily chowing down, this could inadvertently turn people away, even though it might draw their attention to the ad. In fact, the extremity of the burger, if anything, is played down, rather than 'up' in the structure of the ad -- the men do not mention that they are ingesting two hamburger patties, two slices of cheese, and two slices of bacon in one meal.
This may seem odd, given the monstrosity of the burger would seem to be part of its appeal. When asked if the advertisement would motivate them to purchase the Baconater, or the "Spicy Baconator," most friends and family members said that it did look like a 'heart attack on a bun.' However, some male friends did note that although they would not make it a regular order, they might consider ordering it 'once' just to see what it tasted like, for experience's sake. And perhaps that is the real appeal of such monster-burgers -- people, even die-hard fast food consumers...
Convenience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less of a priority than suiting the palate of children. Nutrition is paid homage to, but only in the sense of giving a family a starch, protein, and vegetable on a plate in the Hormel TV dinner advertisement. One ad that occurred towards the end of the show, a Domino's Pizza advertisement, seemed to clash
TV Commercials The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions.
In fact, the relationship between academic performance and television is not clear cut. Research has shown that children who watch a large amount of television typically do poorly in school, yet those who spend a moderate amount of time in front of the television do better than non-viewers. There is a small negative relationship between television viewing and a child's IQ. However, there are significant subgroup differences. There are
advertisements for Harley Davidson both have the overall message that Harley Davidson's are for rebellious individuals and that societies rules do not apply to the Harley Davidson owner. The text of the first ad, "in some circles, paisley and florals have yet to catch on" sets the tone for the ad and also conveys the meaning. Firstly, the text has an air of importance to it as well as an
advertisements are specifically designed to lure select audiences -- such as the use of Joe Camel to entice youth to smoke. The article "Racial and Gender Biases in Magazine Advertising" concerns a study that looked at whether or not this problem with stereotyped advertising has grown. Are the racial and gender biases in magazine advertisements increasing, and, if so, to what extent? To determine the answer, authors S. Plous
Violence and Sex in Television Programs In 'Programs Do Not Sell Products in Advertisement,' Brad J. Bushman provides the primary hypothesis regarding the study. He alleges that televised sex and violence impair the memory for the advertised products. Besides, there is a supplementary hypothesis that functions as the framework of the study. Bushman hypothesizes that incorporating an advertisement in a program that contains sex or violence decreased the viewer's possibility of
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now