Advert Analysis
The Coca-Cola drink is a product of the global beverage maker, the Coca-Cola Company. For years, the Coca-Cola Company has come up with creative advertisements targeting various segments of the market. In this text, I will come up with an analysis of a Coca-Cola polar bear advertisement.
The Coca-Cola polar bear advertisement features a sun glass clad polar bear pictured holding a Coca-Cola soft drink. In my opinion, the setting of the advertisement is meant to communicate the benefits of the soft drink. In this case, the advert seeks to advance the assertion that a cold coke is a wonderful choice of refreshment. Further, I am convinced that this advert does well as far as differentiating Coca-Cola from other competing brands is concerned. However, the advert could have been better had it used a more direct approach to comparative advertising. Comparative advertising involves comparing products directly on the basis of product characteristics (Pride and Ferrell, 2010). In seeking to label Coca-Cola cool, the advert tells the consumer that as far as refreshments are concerned, no other brand...
Marketing Plan for Coca-Cola Drink Current marketing situation Coca-Cola is a carbonated drink that is manufactured by The Coca-Cola Company. The drink is aimed for the non-alcoholic beverage industry because it is a soft drink. Within the non-alcoholic beverage industry, there are soft and hot drinks. Hot drinks comprise of tea and coffee, while soft drinks contain flavor, sweetness, and carbonated or non-carbonated water. The industry is dominated by the soft drinks
" The analysis cited above continues to describe the ways in which corporate "life" (in the sense of how many different individuals and entities are vital to the running of a corporation in the current climate): Businesses today must be consumer, profit, and publicly oriented. Only a few years ago, the first two would have sufficed. But, in support of our dualistic argument regarding the marketing concept, that is -- creating exchanges
Consumer Psychology Persuasion lies at the heart of successful advertising and marketing campaigns. In attempting to persuade individuals and groups, advertising agencies and social psychologists face the enormous difficulty of changing attitudes. The following technique achieves attitude change by manipulating the underlying beliefs. Changing Beliefs. Although consumer attitudes are notoriously resistant to change, this technique achieves it through switching the focus of its attack away from the attitudes themselves and onto the underlying
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