¶ … communications serve at the heart of a business' ICMT strategy. As Waber (2013) discusses, face-to-face interactions "create a nexus of social activity in the workplace." The interaction between employees helps build report and creates a stronger organizational culture. Meanwhile, face-to-face interactions between managers and employees help set a stronger tone for company processes and the chain of command. Such interpersonal communications are critical for the health and well being of a growing internal culture. Yet, some face-to-face interactions can prove distracting, such as gossiping. Distance communication has typically been difficult, lacking the same interpersonal advantages seen in face-to-face communications. It may be hard for employees to fully collaborate and it hinders the development of a strong organizational culture from fully engaged employees. Advances in technology are definitely adding advantages to distance communication strategies. Today, there are a wealth of new tools that augment distance interaction in regards to an organization's ICMT strategy. According to Duparc (2012), businesses can now use new digitization tools as a way to increase the efficiency and ease of distance communications. One of the most innovative of these tools is social media, "such as wikis, social networks or blogs, and functions in a networked organization"...

Organizations have begun adapting social media technologies so that they serve internal management strategy purposes. A business can create its own social networking platform to be used for internal communications. This helps increase the scope and breadth of distance communications, making it easier for individuals to reach out to others and groups internally within the organization.
Still, there are also some major disadvantages involved with distance communications as well. For example, the proper dissemination of information becomes complicated when it must be done over long distances. Even with social media as a tool, it puts a burden on managers on how to get information out to the right people and to control their discussion of it so that it coincides with organizational strategy. Thus, Duparc states that managers "must help [their] team and instead of pushing information, employees pull it" (2012). Managers have to adapt to new roles of facilitating more engaged employees, which can prove challenging, especially with deadlines looming.

Part 2

Technology again helps provide more benefits for the internal customer in regards to a company's ICMT strategy. For example, Duparc's discussion of social media use within an organization better empowers employees as internal customers. Many social media platforms…