Among other things, this report contains information on the most recent internet developments, or the number of tourism related sales made on the internet. The source is however uneasily available; it can be bought from the Euromonitor website at the high cost of 1,190 GBP (approximately $1,800).
(11) The Global Arab Network (2010) promotes an article emphasizing on the desires of the Saudi Arabian government to stimulate the tourism sector. The endeavors are part of a broader strategy to boost the country's economy through more revenues, as well as by creating more employment opportunities. In the context of incremental acceptance of technology and online purchases, combined with sustained efforts to promote tourism, the future is expected to bring about an increased adoption of online shopping for travel products.
III. Research Model and Hypothesis
The hypothesis at the base of the research process revolves around the belief that few people have engaged in online travel shopping in Saudi Arabia and that this limitation is due to constraints such as lack of trust in electronic commerce, low awareness of the existence of the online travel shopping opportunities, lack of trust in the security and reliability of the vendors and their electronic payment systems, the real or perceived complexity in using the online applications or the real or perceived usefulness of the electronic commerce traveling opportunities.
In terms of the research model to be used, this is called the Technology Acceptance Model. This model is generally accepted as a useful means of approaching issues related to the people's acceptability of specific technologies. Research models based on the acceptance of technology have evolved alongside with the technologies themselves. They represent pivotal components in the analysis of information systems and they have constituted focal points in the analyses conducted throughout the past two decades (Khosrow-Pour, 2006). In short, "the technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Since its inception, the model has been tested with various applications in tens of studies and has become a most widely applied model of user acceptance and usage" (Mahmood, 2005).
The technology acceptance model has the benefit of being flexible so that it can be adjusted to serve the specific needs of each research project. Within the current scenario, the model will be constructed on four distinct factors:
ease of using the online application awareness of the existence of online applications which allow for the purchase of travel products and services the trust prospective customers have in the online system, the vendors and the security of the payment, and finally the real or perceived usefulness of the online shopping system
IV. Research Method
4.1. Research Procedure
The research procedure commences at the objectives of the research process and with the identification of the questions to be answered. It continues with the presentation of the current findings within the specialized literature, to then move on to the identification of the data necessary in answering the initially posed questions.
The required data is then collected -- after the collection process has been selected -- and the information retrieved is processed. At the end of this process, the results would be clearly presented (Winstead).
4.2. Sources of Data
The necessary data would be collected through multiple channels, through both direct as well as indirect sources. The indirect sources include books, journal and magazine articles or internet articles. They have the benefit of presenting a complex situation from several standpoints, but the limitation of maybe being biased. These sources would however constitute only of a starting point in the analysis and the information retrieved would be verified.
The direct sources of information include open and direct communications with Saudi Arabian consumers and internet users. The geographic boundaries would be limited through communications in forums, chat houses or other online applications.
4.3. Data Collection Method
In terms of the data to be collected from secondary sources, the method refers to the very study of the books, journals, magazines and so on for the identification of the necessary data. In terms of the primary information to be retrieved, the method refers to the development of a survey integrating several questions referring to the attitudes of consumers towards online shopping, the internet habits of the individual consumers, their experiences with electronic commerce and so on.
4.4. Sample Size and Sampling Method
The sample would consist of 200 individuals. The questionnaire would be posted on several websites and it would invite individual Saudi Arabian consumers to answer it in a few minutes and offer valuable information that would support the development of the domestic e-commerce sector, and as such the entire economy. The technique to be used in the selection of the sample will be that of random sampling, which would...
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook
This researcher rejects the existence of online communities because computer mediated group discussions cannot possibly meet this definition. Weinreich's view is that anyone with even a basic knowledge of sociology understands that information exchange in no way constitutes a community. For a cyber-place with an associated computer mediated group to be labeled as a virtual settlement it is necessary for it to meet a minimum set of conditions. These are:
However, none was found that centered on small hotels in China. This research add to the existing body of research by providing an assessment of the balanced scorecard method in this special business setting. The information obtained by this study will help to make small hotels in China more competitive and able to compete well into the future. This research will play an important role in the development of the
That irony is not lost on many of the high technology executives who at one time advocated disintermediating their entire dealer channel and taking their largest customers direct only to discover that trust is the greatest catalyst of efficient transactions of all (Smith, Manna, 2004, 377, 378). 4. Why Disintermediation Failed to Live Up to the Hype Before discussing the reasons why disintermediation failed to live up to the hype associated with
How Smartphones Impact Society How does smartphones influence people when they are communicating? How do people use smartphones? How does smartphones change our life in communications? Mobile is the new Internet. With nearly 4 billion mobile phones, the size and reach of the mobile market is vastly bigger than the PC industry (Berman, 2013). The smartphone is leading the pack. By definition, a smartphone is a cellphone with brains. In other words,
Amazon.com A Strategic Assessment of Amazons' e-Strategies Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now