Verified Document

Adolescents & Advertising Media Messages Examination Of Research Paper

Adolescents & Advertising Media Messages Examination of a Commercial

The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of the advertising during the World Cup. The intended audience for the advertisement is the general audience and specifically male and female young people. The ad features Brittney Spears singing, drinking Pepsi, and volley a ball. Brittney appears beautiful and sexy in this commercial and gives the appearance that drinking Pepsi will make everyone athletic and sexy. This ad would be interpreted of course by each gender differently as the male gender would interpret the commercial to mean that drinking Pepsi would ensure that they attract sexy girls and females would view the commercial as appealing to them to drink Pepsi to ensure that they are hot and sexy like Brittney Spears. This ad is not accurate in its portrayal of body image because everyone does not have a figure like Britney Spears or the young men featured in the commercial. Furthermore, no one who plays sports will remain as cool looking with every hair and their makeup in perfect shape...

The ad is appealing to adolescents because of their perspective of what they would desire to look like and how they would view the opposite sex in terms of what they find appealing. The music would also be appealing to the adolescent age group.
Source: Britney Spears Pepsi Commercial -- 2010 FIFA (2012) TVadsView. Retrieved from: http://tvadsview.com/britney-spears-pepsi-commercial-2010-fifa/

Resources Concerning Adolescent Body Image

(1) Croll, Jillian (nd) Body Image and Adolescents. Chapter 13. Retrieved from: http://www.epi.umn.edu/let/pubs/img/adol_ch13.pdf

(2) Myers, Phillip N. And Biocca, Frank A. (1992) The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women. Retrieved from: http://www.mindlab.org/images/d/DOC828.pdf

(3) Hobbs, Renee, et al. (2005) How Adolescent Girls Interpret Weight-Loss Advertising. Health Educational Research 21 (5). Retrieved from: http://her.oxfordjournals.org/content/21/5/719.full

(4) American Psychological Association…

Sources used in this document:
(13) Kaiser Family Foundation (2005). Generation M: Media in the lives of eight to eighteen-year-olds. Washington, DC: Author. Retrieved from http://www.kff.org/entmedia/entmedia030905pkg.cfm.

(14) How to Magazines Effect Body Image (2008) Center on Media and Child Health. Education.com. Retrieved from: http://www.education.com/reference/article/how-magazines-affect-body-image/

(15) Ransohoff, J. (2010) Teens and the Media. Palo Alto Medical Foundation. Retrieved from: http://www.pamf.org/teen/life/bodyimage/media.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Adolescents Undergo Different Changes, Which Also Come
Words: 1549 Length: 5 Document Type: Essay

Adolescents undergo different changes, which also come with many challenges. Adolescent interviews can be conducted to find out about different factors affecting their lives. Some of these factors include life-course trajectories, teenage parenthood, early marriage and different body changes affecting them. These children can also have intergenerational changes that can affect them. These changes occur since they use up most time with their friends, family, classmates and even neighbors. Intergenerational

Adolescents Aspects of Adolescent Development and Psychology
Words: 1891 Length: 6 Document Type: Term Paper

Adolescents Aspects of Adolescent Development and Psychology What impact does technology have on today's adolescents? Technology is inextricably linked with adolescent existence. In the past decade, technology has become pervasive amongst adolescents and affects the way in which adolescents communicate with one another and with their parents. In past generations, technology was primarily limited to television and video games (and possibly a computer), but current technology has blended forms of technology that were

Lesson Plan Amp; Reflection I Didn't Know
Words: 857 Length: 3 Document Type: Essay

Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop

Branding New Service Dominant Logic
Words: 12522 Length: 50 Document Type: Dissertation

Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands

Advertising Is Riddled With Myths
Words: 1502 Length: 5 Document Type: Term Paper

Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's

Advertising Is Essentially a Negative Influence on
Words: 1278 Length: 4 Document Type: Term Paper

Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now