Controlling
Adidas' strategy is to "be the leading sports brand in the world." To accomplish this they must merge the idea of Sports Performance and Sports Style. Adidas realizes that individual departments and segments must have the authority to act, to generate ideas, and to postulate and decide because they have their ears closest to the client. Integrating a highly sophisticated system in which groups talk (email, video chat, etc.) and combine ideas levels out the hierarchy and is more responsive to market needs (Adidas Strategy, 2007).
REFERENCES
Adidas. (2009). SAM Research AG. Cited in:
http://www.sustainability-index.com/djsi_pdf/Bios09/adidas_09.pdf
Adidas Strategy. (2007). Adidas-group.com. Cited in:
http://adidas-group.corporate-publications.com/2007/gb/files/pdf/en/50.pdf
Boje, D., & Dennehy, R. (2000, March). Managing in the Postmodern World. Cited in:
mnsu.edu: http://business.nmsu.edu/~dboje/mpw.html
Dawes, J. (2009). Brand Loyalty in the UK Sportsmarket. International Journal of Market...
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66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications
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