Verified Document

Ad Comparisons Different Ads Essay

¶ … features two ads for televisions, and both ads were featured in the same issue of Men's Health. Ad A, for the Zenith TV seems for the Men's Health demographic, the imagery being more stylish in nature, contrasted to Ad B's more stereotypical golf course male imagery. Ad A's copy is more left-brained as well, highlighting product attributes in a fairly technical manner. Ad B does not take this approach, but rather talks about the product benefits, in particular how crisp the images are with respect to watching sports. Arguably, Ad B would test better among all men, though it would not be as dominantly popular among the MH demo. But the imagery and focusing on benefits should appeal to a broader cross-section of men than the ad that is stylish and strictly focused on a left-brained description of product attributes. B would seem to win on both imagery and copy. #6 features to ads in Bon Appetit, and both ads are for Audi. Both ads have the same structure, with an image of a car from behind, and then a large block of text at the bottom. Initially, the Ad A is the more striking, for its asymmetry and the way that the image is in the reader's face more than the other one. The copy is an appeals more to the average man in that is talks more about transmissions, where the copy in B is about creativity. So there is an issue here with the question -- Bon Appetit...

Parts of this document are hidden

View Full Document
svg-one

All told, Ad B is more appealing I would think to male Bon Appetit readers, but Ad A is more appealing to men in general, being much more focused on the car.
#7 features two ads for Pur water, comparing this water filter to bottled water. The message is basically the same for the two. The first ad, which is darker and features money as a direct visual contrast to the Pur, is featured in People. The second ad, which also juxtaposes Pur versus bottled water, is from Better Homes and Gardens. Both ads are in mainstream magazines, so there are fairly similar demos for each. There are two things that will capture the audience -- one is the initial hit of the visual, which favors the black, especially in the most fashion-forward People. Second, the juxtaposition is horizontal in the People ad, and vertical in the other one. I feel that the horizontal juxtaposition matches the way most people who aren't Asian read, and the black is more striking. Thus, not only does the ad catch the eye better, but it also captures the juxtaposition better, so the People ad should have tested better among women.

#8 features two ads from Glad garbage bags, entitled "Banana Split" and "Wake up and Smell the Coffee." The…

Cite this Document:
Copy Bibliography Citation

Related Documents

Ad Comparisons Different Ads
Words: 788 Length: 2 Document Type: Essay

Advertising The first set of ads appeared in People. Both ads fast-forwarded a season -- the spring ad features a tropic/summer season and the winter ad features fresh flowers. As such, the strategy appears to be to appeal to women's sense of longing and looking forward to the future. People is a mainstream gossipy publication, so in that sense ad A's image has more immediate pull in that it might not

CBS Outdoor Displays Digital Ads
Words: 2766 Length: 8 Document Type: Research Paper

External and Internal Environments External & Internal Environments Business CBS Outdoor Americas Inc. (NYSE: CBSO) leases ad space in the category known as Out-of-Home (OOH) advertising throughout the United States, Canada, and Latin America (Ross Sorkin, 2014). CBS Outdoor went public in April 2014 and separated from CBS ?Corporation (NYSE: CBS.A and CBS), the broadcaster and owner of Showtime, as the final step following its initial public offering (IPO) (Ross Sorkin, 2014).

Eat Mor Chikin Campaign of
Words: 1213 Length: 4 Document Type: Term Paper

By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints. In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. When the outputs are concerned, the only reasonable conclusion is that the ads are

Realism and the End of
Words: 1070 Length: 3 Document Type: Seminar Paper

S.S.R. stands the fact that civil strife is less dangerous if it takes place on the losing side that it is on the winning side (p99). Realists and Their Critics Predictive failure: realism through structural realism failed to predict the fall of the U.S.S.R. And instead foresaw stability in the bipolar system. However, no theory considered the idea of the way in which the Cold War would end. Even so, theorists did

Poverty the Elimination of Poverty
Words: 2950 Length: 10 Document Type: Term Paper

Moreover, there are many other considerations that must be taken into account, any of which can obfuscate the impact of the World Bank's actions. UNESCO's perspective is less linear in its logic. Armed with a vague and shifting understanding of the antecedents of poverty, UNESCO not only has trouble measuring poverty but also has trouble drawing links between specific program actions and the elimination of poverty. UNESCO understands that broad

Visual Cognition Attention Deficit Disorder
Words: 2239 Length: 6 Document Type: Term Paper

was significantly higher or lower than would be predicted. A baseline prediction could be taken by comparing the scores of groups a and B, and then comparing the scores of group B. And D. If AD/HD had no unique effect on multi-tasking, then one would expect the same ratio to exist between multi-tasking groups as between single-tasking groups. For example, imagine that group a averaged a "danger score" of

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now