Arguments for the assumptions: Pat's and Chris's suggestion that the company develop new products and launch them onto different markets is based on the fact that the recent statistics received from the Marketing Department are unsatisfactory.
Evaluating the arguments: The unsatisfactory statistics received from the Marketing Department make a sound argument as the leading position of AcuSan on the market is being challenged by competitors' intense efforts to elaborate new strategies.
Another assumption made by the VP of Product Development is that the "Operation Optimize" plan would only require minimal costs. The argument behind this assumption is an unsound one as later on it has been proved that the operation would also require several additional costs that would raise significant financial difficulties for AcuSan.
1.2 the Conflict
The main responsible for the conflict in AcuSan is the new Marketing Director as she does not take into consideration her colleague's advice. She does not believe that the software department faces a time crisis as well as a personnel one and believes that Kelly Thomson denies her tasks out of personal grudge.
2. Conclusions
The main problems with AcuSan regard three different issues: insufficient financial support, reduced number of personnel and strict time limits.
As the incomes of the producer have decreased dramatically, the CEO was forced to reduce the company's budget through several means, the most important of which being staff reduction. This only led to another crisis: insufficient personnel to perform the work. Only within the software department, 25% of the employees have been let go.
In order to be the first ones to launch the new product on the market, AcuSan has to meet drastic deadlines, deadlines considered impossible by Chief Engineer of Product Software, Kelly Thomson. Therefore, the most sever problem of AcuSan is the software department's incapacity of processing the work they are being tasked with.
The most appropriate solution to the given problem would be that of contracting an external...
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