By the 1950s, however, person as decision-maker replaced this vision of person as machine, and accounting still has power in our society, but a different sort of power. Likewise, accounting still possesses its constructivism (i.e. manner of perceiving a certain stranglehold on reality by emphasizing certain construct and demoting others), although its constructivist paradigm may have differed from that of, say, a century ago. Individuals are viewed, measured, and criticized within programmatic frameworks, and Miller and O'Leary (1987) suggest that accounting today can still be viewed as part of the heritage and structure (albeit slightly changed) of the traditional mode of power that it was in the early decades of this century. In other words, the slanted domination of accounting remains.
Accounting as Form of Lens
The fact that accounting can be perceived as a subjective discipline that has its particular perspective and language is a view that is emphasized by Ezzamel, Lilley, and Wilmett (2004) who argue that accounting inscriptions serve as a certain form of hieroglyphic and semantic control via organizations over people.
Using the company Britech as an example, Ezzamel et al. (2004) demonstrated how writing as representation emphasized certain structures and processes whilst de-emphasizing others, and how all semantics and forms of writing (or speech) serve to do the same. Ezzamel et al. (2004) explored the option of alternate accounting measure and practices, accentuating the role played by human agency in these processes, before elaborating their understanding of the power of accounting inscriptions in human life. Britech, Ezzamel et al.'s (2004) case-study, in question, introduced a newer set of accounting standards that would reflect their new paradigm of environmental change.
In 1989, the managers of Britech decided that accounting would be extended to firstly incorporate new measures that would emphasize concern for quality and value; and secondly would extend these more detailed measures and to target them all across the board so that their influence was felt even by the shopfloor operators. To that end, processes conceptualized as "market pull" became promoted as the new entities around which managers and employees would focus their attention. Accounting and business terminology were mobilized to spell out the financial benefits that would accrue from "build to- order": "reduced working capital employed; reduced risk of incorrect model mix; reduced total cost; improved responsiveness; superior quality; improved revenue" (Manufacturing Strategy Document; Ezzamel et al., 2004, 800).
A shift got into effect between obsession on man-hours and labor costs to inventory cost and stock ratio. Vocabulary was added and deleted, and swerves in perspective and corporation conduct occurred. New measures were implemented to inform decision making, and to incorporate a new holistic vision. This new alternative constructivist manner of perception was implemented right down from top level to shopfloor. This was supplemented by the adopting of a new model: the four dimensional approach to performance management based on the European Foundation of Quality Management (EFQM). What Britech served to do, according to Ezzamel et al. (2004), was to serve as case study signifying the importance of inscriptions on shaping people's activities and judgment, and that by shift in vocabulary or semantics an entirely different construct of perception, thought, and behavior could be created. What we see here, in other words, is that written measures are at the center of power / knowledge relations, and deployment of new methods creates an alternate representation.
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