Social Media Marketing
Importance of Social Media Marketing
Social Media Marketing is now considered as one of the most important function of any business. Large companies and programs focus on improving their function of marketing on social sites and blogs like Face book, Twitter, Pinterest and so on. Since, there are examples of many big and small businesses that made huge benefits via social media marketing. Coca-Cola has about 35,000,000 fans and this number increases by 9,000 on average a day. Disney and Starbucks have also made great progress but they still need to make efforts to reach up to the level of Coca-Cola.
When developing a social media marketing strategy, a company first has to choose suitable sites for the business since all of the social sites do not work out. Therefore, the marketing team has to make an analysis and then devise a suitable plan. Once the sites have been selected then the team needs to decide on the target market. Later, the strategies for fitting into the sites are planned so that to ensure the success of the campaign.
Social Media Marketing Strategies
Social media marketing strategies requires careful planning and implementation. It requires focus on economic value, number of likes, conversion rates and shares per post. Economic value calculates the return on investment that is been collected through social media sites. Conversion rates are applied on number of visits that are converted in to sales. However, over social sites these conversion rates are used for the number of comments and posts. Company can determine the monetary value of social media marketing campaign by using Google Analytics. This program traces the traffic on social media pages and determines the conversion rates.
Number of followers or likes in social media marketing campaign has the maximum importance since it determines how viral your content went over the internet. Moreover, the number and kinds of public comments decides what the product image has been created in minds of customers. The number of shares also decides the importance of product or service. Sharing is one of the important concepts of the social media marketing and so the companies develop such outlooks that may fascinate maximum customers. Higher the shares, higher will be the hype of the business. Though, social media marketing has brought great results for the companies but one should not expect unrealistically from the plan.
Social Media Marketing Plan
Social media marketing has taken number of businesses up to new level of heights and so it is now considered as one of powerful resources of the company. In near future, the importance of social media will grow higher and higher, since it is an inexpensive and extremely effective means of get in touch with the customers and promote the product or service. It is therefore important to plan your social media marketing and write up the plan so to make the path clear.
Social Media Statistics
Before you start making social media marketing plan, it is important to gather some of the statistics and identify the opportunities that you believe would help you in increasing the profits of business. For example, there are 4 top social media sites that catch the highest traffic i.e. Facebook, YouTube, Blogger and Wikipedia. More than two third populations of the world visit social site networks. More than half of the population in America has an account on social sites. Facebook has more than 400 million users and Twitter has 110 million users. The number is rapidly increasing per day.
Social Media Marketing Goals
It is highly important to first set the social media goals before you go to make a marketing plan. Social Media goals must also match up with the business goals so that top management supports the marketing plan. The marketing team must show how the social media plan can contribute in for the well-being of the business. The team may set goals to build brand awareness, improve relationships with customers and clients, generate high sales, drive heavy web traffic for the business, new product ideas identification or improve search engine rankings by means of social media activities. But the marketing team must set attainable goals and also devise a measurement plan. The measurement plan must be capable of measuring quantifiable as well as qualitative results.
Once the marketers set goals then there is a need to define goals, objectives and strategies to implement them. Familiarize with the social media functions and set up an account on LinkedIn, Facebook, Twitter and YouTube.
The next important step for the marketers is to find the existing clients community over social media sites and blogger sites. Once clients are identified then the team needs to set up blog, define...
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