¶ … Operations Management
Licenses and Requirements
Event Management
Risk Management
CSR and Sustainability
ABC London Events Co. will have many considerations to make before deciding on whether to host an event. One of the initial decisions will undoubtedly be financial as for-profit event management companies must return an adequate return to their investors. However, once the business case for the event is made, this is only the beginning and there are many subsequent decisions to be made. The planning phase of any event is arguably the most important aspect of hosting an effective event. There are many different objectives that events can address and planning for different types of events can take different approaches. This analysis will focus on cultural and sporting events and discuss various considerations that an event manager will have to make in order for the event to be a success. The research found that planning and risk management are among the most important aspects to hosting these types of events.
Analysis Overview
There are many considerations that must be had before organizing an event. The ABC London Events Co. should conduct a comprehensive analysis that includes many factors that stem from planning, operating, closing, and risk management among others that are related to event management. Different types of events can be classified by their size and scale, the reason for the event, or the result of the event that is hosted. These different classifications and different types of events have drastic implications for their operational management. For example, a concert might be a one-time affair that is hosted at a local bar or concert hall while a sporting event can be a reoccurring event that occurs on a fixed schedule each year and is hosted at a stadium. Different types and sizes of events can require significantly different scopes of the project and licenses to manage them effectively. This section will discuss many of the factors that should be considered related to both sporting events as well as cultural events.
Licenses and Requirements
One of the first things to consider when planning any event is how to acquire the licenses that are required by either the national, regional, or local planning authorities or some combination of these bodies. The types of businesses and organizations that need a license for entertainment might include (GOV.UK, 2015):
nightclubs
live music venues
cinemas
larger theatres
larger street and open air festivals
larger indoor sporting arena
In particular a license may be required by:
anyone that provides any entertainment between 11PM and 8AM;
anyone that provides amplified live or recorded music to an audience of more than 500 people;
anyone that provides recorded music to an audience on premises not licensed for the sale or supply of alcohol;
anyone that puts on a performance of a play or a dance to an audience of more than 500 people, or an indoor sporting event to more than 1,000 spectators
anyone that puts on boxing or wrestling
anyone that screens a film to an audience
Much of the licensing process depends on whether the event is held indoors or outdoors and the number of people that are expected to attend as well as if there will be alcohol severed or not. Small indoor events with an attendance less than five hundred can qualify for a temporary event notice (TEN) and can apply for this license as late as five days before the event. If the event has a larger attendance or if there will be alcohol served then the licensing requirements become more comprehensive. Ultimately the police and the local community board can have the right to approve or disapprove of any licensing application if there is some kind of problem that is identified. Such problems might include safety issues or scheduling conflicts; the characteristics of the venue can also determine the suitability for the event and its approval.
Event Management
Every event manager needs proper planning, leading, organizing, staffing, and controlling are aspects that are critical for the success of any organization. The aspects and principles of management are applicable to every event. Proper planning is the first step to accomplishing any objective and as the saying goes "a project properly planned is half done." Therefore the aspect of planning is of critical importance to event management. Once the plan is established, following the planning, the subsequent project activities such as organizing, leading, controlling and staffing are already established in many ways. However...
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