¶ … 2012 presidential campaigns, the use of television advertising was characterized by unprecedented advertising volumes. The political advertising in the 2012 presidential campaign contributed greatly to the win of Obama into office due to high consistency levels and coherence (Tedesco & Dunn, p. 80). The increase was attributed to outside groups like PACs who were able to raise and spend dollars in advertising for the current post-Citizens United regulatory regime. In the pro-Obama, Super PAC Priorities presented vicious attacks on Romney's personal credibility (Tedesco & Dunn, p. 89). These ads brought the fact that Romney was unaware of the needs of ordinary Americans due to layoffs initiated by Bain Capital, Romney's company. At the presidential level, advertising in 2012 was extremely negative and evoked anger emotions but marked the highest spending point in terms of advertising. An open question is whether the negativity will abate in next presidential election campaigns (Fowler & Ridout, 2013). Obama relied heavily on the Internet; he decided to mobilize his campaign using the massive grassroots organization of donors and volunteers. At the helm was Axelrod with a campaign strategy developed for winning the Democratic nomination. It relied heavily on the tactic of assembling the same Blacks and White liberals coalition whilst focusing on the young voters. The first eight months of 2012 were aimed at raising money, rebuilding his organization of the campaign, developed attack lines on his opponents, the Republicans, and launch his campaign from an enthusiastic, united Democratic National Convention.
It is evident that many of his supporters kept tab of what was happening through the Internet and thus, they were able to share on ideas of improving his strategies. Furthermore, Obama was keen on reading his emails, which helped him to address other important issues that affected the citizens of U.S.. Political advertising is an upcoming trend being developed by other countries. This is premised on the idea that modern technology connects very many people together. Furthermore, it is cost effective and affordable to all people. The most represented technique of Obama's campaign trend was the application and adoption of modern technology in reaching out to many people in the country. The chances of failing with technology are minimal. In fact, people are encouraged to use their resources well in order to minimize wastage and promote group work.
The historical obstacle faced by Obama during his presidential campaign period concerned his background. He is a black American and White people did not see the chances of being ruled by a black president in the near future. However, the following of Obama continued to expand because of his ability to intermingle with the young people. Economically, Obama was not financially able to support his campaign, but with the help of donors and other individuals, his campaign trail was able to withstand the pressures of taxes, jobs, government spending, and budget deficit (Tedesco & Dunn, p. 88). Therefore, utilized the resources currently used in the market. Economic instability is a weapon that fellow opponents can use to tarnish the reputation of an individual. However, the campaign manager of Obama's team was on top of the game ensuring that all strategies and policies are implemented in order to satisfy the needs of the citizens and their groups. The social aspect that hindered his success is related to the many of the aged population. They did not agree with his suggestions concerning the Obamacare bill and were against his nominations to office. However, the young population pulled their resources together to support a fellow young tuck who are going to look into their problems and issues in a professional manner that will bring significance to their lives. It is evident that political advertisements have played a critical role in the success of Obama campaigns. Obama's group hired a team of coders and engineers who were able to develop unusual patterns refining how individuals used the Web, smart phones, and social media in participating in the political process. From this, it is evident that technology played a vital role in ensuring that Obama took the lead in the election cycle resulting in the landslide win over his opponent. The coders and engineers used a mobile app, which allowed canvassed downloads and returned walk sheets without entering the campaign office. The web platform was called Dashboard qamified volunteer and ranked the most active supporters. Furthermore, targets were placed on protocols sharing, which were mined on Obama backer's Facebook network. Therefore, the data analytics and experimental...
Strategic Use and Impact of Social Media in the 2012 Elections The goal of the research is to find evidence of the use and impact of social media in U.S.'s 2012 presidential elections. This is because it was reported that President Obama won the elections because of the ground operation presented by volunteers of his elections' campaigns (CNN Wire 1). I chose this topic since reports in state media indicated that
One can be certain that many millions of dollars will flow through the hands of right wing fundraisers like Karl Rove into attack ads against Obama's reform legislation, called "Obamacare" by many who oppose it and even by some who have embraced it. On the subject of public health, in the National Public Radio blog on campaign spending (Kramer, 2010), the reporter interviewed Peter Stone with the Center for Public
.....political ads changed over the last 60 years? Please use examples from the 1960's, 1980's and 2000's to support your answer. In the beginning when TV was first used in the United States by the public, political ads were scarce. In the 1940's and even through into the 1960's presidential candidates reached out to meet voters, shaking hands and holding town-hall debates. (Suggett) It was a commitment to vie for presidency.
Rick Santorum's official campaign put out the next ad, entitled Obama Ville. It was released on March 23, 2012. It creates the image of empty American towns in 2 years, and uses very dark imagery and almost horror-genre like angst. The images of the residents of these towns are cast in dark shadows, and with depressing old infrastructure. This advertisement is painting the picture that in the next 2 years
Citizen United on the 2012 Elections Effects of Citizen United Citizens United is an organization in the United States that does not operate on profit and that focuses on conservatism. The scenario that is commonly related to the organization is the particular Supreme Court Case 'Citizens United v. Federal Election Commission," which attempted to ascertain the legality of specific aspects of campaign finance. The ruling that was made in the case
internet and emerging technologies on the presidential campaigns. Online campaigning has transformed political communication, fan outreach, as well as fundraising. The internet was hardly ever utilized in politics ten years ago. In the early cases of internet utilization, majority of the users were scholars, military, or technology fanatics. However, currently, the internet is a common portion of American life. The internet has been the most rapid developing resource in
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