Political Framing
In politics, it is advisable to apply a plethora of strategies all geared towards realizing triumph against the rivaling camp. The dominating camp and its rival camp apply various viscosities meant to injure the rivals politically. Most campaigns strategies often seek to trail the weaknesses of the rival and as a result, provide justifiable position to attack the opponents at all times. The frames seem a derivative of these stratagems. Political framing is instrumental since it aids the construction of a phenomenon that either favors the dominating camp or disfavors the opposing camp. This study will attempt to compare and contrast the equivalent frame and emphasis frame as applied in Lesbianism Gay and Bisexual (LGB) political topic. This study will construct vivid examples from past two U.S. general elections in relation to the topic. The section is segmented into two main sections. Sections one provide a background scenario of the Sarah Palin situation, and how it grounded the development of frames, the section will as well provide background research pioneering this research. The second section will provide the basic operation of the two frames, and later compare and contrast the frames in relation to the thesis of this study.
Background
Case
When John McCain (2008 Republican presidential aspirant) named Sarah Palin his presidential running mate, he did not know that skepticism would destroy his political destiny. In particular, framing Sarah Palin had regressive implication in relation to executive and gender politics. In fact, framing came from inside and outside the party. For instance, inside the party, there was debate targeting Sarah Palin as an ordinary citizen who happens to be an outside reformer. Other critics sought support from religion when they argued that Sarah Palin was a faithful fundamentalist. The most dehumanizing frame attempted to affiliate Sarah Palin as "the hockey mom." Although it was evident that the Democrat led all the heat on McCain's campaign, a lot of framing heat came from inside the Republican circles. Technically, Sarah scored poorly on the social arena. This was dangerous to McCain political prosperity. For instance, Sarah's campaign agenda attempted to invite homemaker to make a substantial contribution to the social, economic, and political life by voting in the Republican duo. However, this approach was heavily attacked when critics triggered skepticism in her daughter's unwed pregnancy. After all, their analysis was justifiable ethics should begin at home.
Studies
Research has attempted to examine the nature of frames and how they applied to impact to a given political stratagem. However, minimal research has endeavored to compare or contrast the nature of frames as applied in a given political destination. Harvey et al. (2013) presents similar collective research attempting to exemplify the Obama campaign ideology and how both instances of equivalency or emphasis frames were applied. Inversely, Kenski (2010) seconded by Ferraris (2012) aggrandizes the passions associated with political frames and how frames are integral in depicting a given ideological course. Parallel researches seconding these connotations include; Callaghan (2013) and Grant (2004) provide statistical qualitative or quantitative techniques applied to bailing out a given stratagem of frames. This research is further seconded by Box-Steffensmeier (2013) who depicts several incidences in comparing or contrasting the application of framing in the 2012 campaign. Therefore, it is good to note that there is a complex relationship between the two frames, which are going to be covered in this study.
Literature Review
Theoretical connotations
Skepticism is naturally directed by individual, societies, professional organization and divergent groups with the intent to organize perceive and communicate with reality. Research has also established that social construction depicted by politicians or media often becomes an inevitable process during political development. In the definition, Grant et al. (2004, p. 29) defines that the framing is the process by which a communication source defines and construct political issues or public controversy.
Type One: Equivalency frame
Initially, the manner in which phenomenon of framing was defined, it was clear that the framing cases were restricted to a given source of alternative presentations. The decisions in favor of equivalent framing were structurally developed to examine a one-sided ideology. However, researchers have recently realized that the equivalent frame is only possible if there is a decisive
Frame the Problems/Issues into a Decision Question: frame the major issues and/or problems around a key goal or objective, differentiating the long from the short-run. What is the best course of action for this case in order to achieve lower blood prices while spurring economic competition in the Carolina's? In the long run, all health care organizations want to lower the overall cost of blood operations. Economically, the cost of these operations
They seek to set the news agenda for the next day, meaning that they want their view to be the one adopted by journalists and editorial writers. They believe that if they can have that influence, they can make the news story more positive for their candidate and more negative for the opposing candidate. The spin session is part of the televised debate today, and as Morano (1996) notes,
, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV
These studies show that while EI is being integrated into the British educational policy, many concrete steps still have to be taken to make full use of EI skills. Evidence in favor of Emotional Literacy There is growing scholarly evidence that shows definitive links between higher emotional intelligence (EI) and overall success in life. For instance, Rubin (1999) in his study found that students with high EI skills are less likely
Unemployment stands at a respectable 4.6%. Well, fine. But the other side of the ledger groans with distress: a tax code that has become hideously biased in favor of the rich; a national debt that will probably have grown 70% by the time this president leaves Washington; a swelling cascade of mortgage defaults; a record near-$850 billion trade deficit; oil prices that are higher than they have ever been;
He commonly regales his backers with strong, repetitive phrases that carry a sermon-like quality of affirmation: "Yes we can." Obama's catchphrase has helped to attract even greater media support in the form of entertainment industry backing of the kind that appeals to the candidate's often young, white base. The musical group, the Black Eyed Peas recorded as song entitled "Yes We Can," that contains words from Obama's speeches as
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now