Organizational Change Plan ? Part III



Develop Part III of a comprehensive plan to implement an organizational change. Part III of your organizational change plan focuses on strategies for evaluating the proposed change. Prepare a 1,400- to 1,750-word plan with the following:
(See parts I & II attached)


? Describe how the effectiveness of your organizational change will be determined once it is implemented.

? Analyze possible outcome measurement strategies related to organizational change processes.

? Determine how you will measure quality, cost, and satisfaction outcomes to evaluate your proposed organizational change.

? Add a summary of previous work from other parts.

? Use at least four peer-reviewed articles to support your conclusions.

? Format your paper according to APA standards.

BUSINESS CAPSTONE INSTRUCTIONS
Introduction:
This capstone project requires you to create a business plan for a start-up company. You will create a
start-up business using the scenarios pr...ovided. The business plan requires that you demonstrate the
integration and synthesis of competencies in all domains required for your degree program.
Select the business plan scenario assigned to your degree program from the list below:
Information Technology Majors:
Develop a business plan for a start-up company that sells computer services, equipment, or software.
Select the type of products that the company will offer. The products can be real or potential.
Marketing Majors:
Develop a business plan for a start-up company that provides some type of marketing product or service
(e.g., advertising campaigns, sales, online promotions, etc.). Select the type of products or services that
the company will offer. They can be real or potential.
Accounting Majors:
Develop a business plan for a start-up company that offers some type of accounting service. The type of
services offered could include bookkeeping, auditing, tax preparation, accounting software, or some
other type of current or potential service.
Finance Majors:
Develop a business plan for a start-up company that offers some type of financial service. The products
or services provided by the company might include banking, financial planning, investments,
stockbroking, mortgage lending, etc.
Management Majors:
Develop a business plan for a start-up company that plans to sell a product or service in a local market,
in a national market, or on the Internet. Select one of your favorite products as the basis for the
company, or invent a product.
Human Resource Management Majors:
Develop a business plan for a company that offers human resources products or services. Examples
might include a temporary or staffing agency, a benefits consultant, a training company, etc.
Task:
Create a business plan for your hypothetical company in which you do the following:
A. Write an executive summary (suggested length of 1??"2 pages) in which you:
1. Identify the business name and location.
2. Describe the mission, goals, and objectives of the business.
3. Discuss three keys to the companys success.
B. Write a company summary (suggested length of 4??"6 pages) in which you:
1. Describe the history of the industry in which the company will operate.
2. Identify the legal form that the company will take.
3. Describe the location and type of facilities needed for the company.
4. Describe the management structure, including key personnel and positions.
5. Describe the products and services offered by the company.
C. Develop a market analysis (suggested length of 3??"5 pages) in which you:
1. Describe the target market for the companys products and services.
2. Complete an industry analysis for the company.
3. Complete a competitive analysis.
D. Develop a market strategy (suggested length of 3??"6 pages) in which you:
1. Discuss the four Ps of marketing as they relate to company products and services.
2. Develop a price list for the companys products and services.
3. Develop a selling strategy with specific goals, milestones, and deliverables.
4. Develop a sales forecast based on expected market conditions.
E. Develop an implementation strategy (suggested length of 3??"6 pages) in which
you:
1. Summarize your overall strategy for successfully launching your business.
2. Outline target dates, goals, and objectives for implementation.
3. Develop a control plan to be used to evaluate the success of the company in meeting
milestones.
F. Calculate and develop the financial statements and projections (suggested length
of 3??"5 pages) for the first year of business by doing the following:
1. Develop a month-by-month estimate of revenues and operating costs based
on the sales forecast.
2. Develop a forecasted profit and loss statement.
3. Develop a forecasted balance sheet.
Note: You may choose to use a business plan financials template to prepare this section
or create your own template.
G. Write a financial report (suggested length of 1??"2 pages) in which you:
1. Summarize the financial projections and the assumptions used in estimating the
projections. Provide the following in your report:
a. Estimated break-even point
b. Companys financial position at the end of year 1
c. Estimated capital/investment needs
H. If you choose to use outside sources, include all in-text citations and references
in APA format.
Note: Please save word-processing documents as *.rtf (Rich Text Format) files.
Note: For definitions of terms commonly used in the rubric, see the attached Rubric Terms
There are faxes for this order.  more

Create a business plan for implementing an electronic commerce web presence at a business you are familiar with, which sells goods and/or services. Use golf accessories as the goods being sold.

The plan needs to include:
1.What type of web presence would you create (formulate a plan.)
2.What would be your strategy for marketing your site (formulate a plan.)
3.Where would it be hosted and what would be outsourced.
4.What type of security threats would you be exposed to and how would you address them
5.Address any legal, ethical or tax issues.

Organizational Assessment
As a new nurse executive, you decide to perform an organizational assessment to better understand the structure, function, and services provided to meet the health care n...eeds of the community. Additionally, you want to evaluate the alignment of nursing?s strategic plan and priorities with the organization?s strategic plan and priorities. You also want to assess nursing?s role and involvement within the organization and quality initiatives.
1. Contextual information ? describe the mission, vision and values of the organization. Include the information about the products and services provided, number of licensed beds and population served. Describe the structural and operational relationships, provide organizational charts and discuss the organization?s strategic plan and priorities.
2. Nursing Strategic Planning ? evaluate how nursing?s mission, vision, values and strategic plan reflect/support the organization?s strategic plan and priorities. Discuss how nursing?s strategic planning and quality plans are used to improve the effectiveness and efficiency of the providing nursing care services from a human, financial and technological perspective.
3. Culture and image ? discuss the market share, branding and exclusivity, relationship and affiliations, and social aspects of the organization focusing on how nurses are incorporated into this culture.
4. Physical setting and technology ? discuss how the physical setting impacts clinical care and how technology is integrated. Are there challenges in the physical setting or with technology integration (i.e. general communication venues, clinical documentation, clinical care monitoring, etc).
5. Nursing?s Role in Interdisciplinary Care ? what interdisciplinary committees and governance structures are in place to ensure the participation of nurses (from bedside to executive level)? Include both formal and informal relationships of nursing role in interdisciplinary care and the effectiveness of using an interdisciplinary approach.
6. Quality and success metrics ? discuss the infrastructure of the quality program in the organization, current quality initiatives, and how nursing contributes to the improvement measures. Be sure to include the information about how quality initiatives are coordinated and monitored. How are core measures, national patient safety goals, and Hospital Consumer Assessment of Healthcare Providers and Systems used by nursing to improve nursing care services in the organization? How is clinical care impacted by the quality measures?

APA format
Not to exceed 10 pages excluding references  more

This is the fourth of a 5-part marketing plan.

Prepare a 4 page report, addressing the following:
Part 1: Advertising Strategy & Marketing Goals
o Indicate the goal of the adve...rtising campaign (e.g., attention, interest, desire, action).
o What specific elements of your advertisements will address this goal(s)? Yes, this means specific ad copy and descriptions of the other ad elements. No, you do not have to actually create a print ad or record a radio commercial. You must link the elements you include to the goals you have set.
o What media will carry your advertising messages? Why?
o Dont make up the facts about the media outlets you select. Find the real viewer/reader data and see if it matches your expectations and your target market.
Part 2: Measuring Effectiveness
o Tide may be able to do a massive pre- and post-exposure tracking study, but a smaller operation will have to select measures appropriate to its budget.
Part 3: Additional Promotional Activities
o This is the place to discuss direct mail programs, referral incentives, event sponsorships, etc.
o Each promotional activity should have a specific goal/objective and ideally a way to assess how well that goal was met.
Part 4: Assessing Customer Satisfaction
o How will you determine if customers are satisfied with your product/service?
o Well-crafted sample questions would be exemplary, but a complete survey is beyond the scope of this course.
o This leads directly to Part 5.
Part 5: Addressing Gaps between Expectations and Experience
o If there is a negative discrepancy between the customers expectations and his/her experience, how will your company address it?
o What will you do to maintain a good relationship with customers who are satisfied?


This was the first part of this 5-part marketing plan.

Just recently Brocade Communications Systems, Inc. announced its new MLX series of advanced routers delivering extraordinary scale, performance, reliability and cost-saving efficiency for the world most demanding networks. The MLX series of routers provide industry-leading 100 Gigabit Ethernet (GbE), 10 GbE, and 1 GbE wire-speed density; rich IPv4, IPv6, Multi-VRF, MPLS, and Carrier Ethernet capabilities without compromising performance; and advanced Layer 2 switching.
With increased network traffic, internet service providers, transit networks, content delivery networks, hosting providers, and internet exchange points rely on these routers to move this traffic and reduce the cost per bit. By utilizing the MLX router, mission-critical data centers can simplify large campus networks, support additional traffic, and achieve greater virtualization.
With the extraordinary technological advancements, and advent of the internet over the past four decades, it is no wonder the equipment utilized to make it possible can keep up. As table 1, shows just in the past ten years alone, internet usage has grown worldwide by 444.8%. That equivalent to almost 2 billion people around the world utilizing the internet for various reasons.

So one may ask; just how does the internet work? The simple answer is switches and routers. These complex machines are strategically placed around the world by virtually every company to run their networks and provide access to the internet in one form or another. Since this market research is centered on the B2B world I will focus on large scale networks which include the backbone of the internet, and most large or small business internal networks.
Brocade Communications Systems, Inc. develops, manufactures, sells, and supports these switches and routers. Brocade focuses its marketing budget on selling its products to small and large scale businesses that provide internet access, transit networks, content delivery networks, hosting providers, and internet exchange points. These businesses are what make the World Wide Web so prolific in our lives today. Even though this is a large diverse group of businesses I consider Brocade marketing segmentation to be that of a niche market.
The niche marketing segment best fits Brocade because they strategically focus on a smaller market that have specific needs that they can serve well. Brocade has a global presence that allows its sales force to penetrate into countries from the U.S. to emerging markets in third world countries. Brocade markets to a broad range of demographics including company size, account size, and all types of firms. Their customer base is very diverse and includes content providers, educational institutions, the federal and local governments, and financial outlets to include the New York Stock Exchange. Regardless of the customers size, location, or scalability Brocade has a networking solution.
As you can see from this SWOT analysis Brocade possesses both a strong internal and external business unit. Brocade main competitors are Cisco Systems and Juniper Networks respectively. Cisco has more than 65,000 employees and annual revenue of $40.0 billion as of 2010. Juniper Network employs more than 7,000 employees with annual revenues of $3.8 billion. Comparatively Brocade employs over 4,000 employees with annual revenues of $2.07 billion.
Brocade new MLX series routers offer massive scalable multi-terabit IP/MLPS capabilities and breakthrough 100 GbE wire-speed scalability and cost, this router is an industry leader in MPLS and IPv6 performance. The MLXe has advanced routing, carrier Ethernet options, and carrier-class reliability. This, with the expected growth in infrastructure upgrades positions Brocade MLX routers to offer customers a tremendous value for their money.


References
http://www.brocade.com/products-solutions. Retrieved October 21, 2010.
http://www.internetworldstats.com/stats.htm. Retrieved October 22, 2010.
http://moneycentral.msn.com/detail/stock_quote?Symbol=brcd. Retrieved October 22, 2010.
http://moneycentral.msn.com/detail/stock_quote?Symbol=jnpr. Retrieved October 22, 2010.
http://moneycentral.msn.com/detail/stock_quote?Symbol=brcd. Retrieved October 22, 2010

This is the second part of the marketing plan.

The product that is being marketed is the new MLX series of routers from Brocade. The MLX series is a niche product within the router industry, characterized by a high level of performance relative to the mass market routers produced by the firms major competitors Cisco and Juniper. The MLX series of routers has a broad set of features that deliver industry-leading performance in terms of speed, volume capability, high performance, and cost efficiency (Brocade.com, 2010). The routers exceed the performance of competing products. Thus, the primary characteristic of the MLX series of routers is its technological superiority.
The branding strategy for the MLX series is focused on building the MLX name among consumers of high-end routers. Secondary to this will be building the Brocade name. Because there are a number of routers within the MLX series, and these routers will be phased in and out of production according to market demands and technological developments, individual products will not be subject to any branding effort. The branding effort will only focus on the line and the company.
The MLX line branding will be built around the concept of a multi-year strategy. Brand recognition for a name such as MLX can be relatively low because the name does not stand out, so the focus will be on linking specific product attributes to that brand. Concepts such as technological superiority and improved performance for the buyer's company will be specifically linked to the MLX brand. The branding strategy wishes to convey the MLX as a tool by which the buyer can improve his or her own business. The MLX brand should be associated therefore with customer success a typical message associated with the MLX brand would be that companies with rapidly growing traffic and business need an MLX. This can create an inspirational element to the brand by positioning it as the brand utilized by the successful and rapidly growing.
Brocade generally competes as a high-end producr of computer and network components. The MLX line fits into the broader Brocade product line as a new flagship for the company. Brocades name will be tied to the success off the MLX, which the company expects to be a high volume product for the company and one that is strongly tied to the value of the Brocade brand as a whole. In addition, the MLX routers will be used to bring new customers to Brocade, at which point the company can also market more esoteric and specialized products.
Thus, the MLX line is expected to be a central element of the company's overall brand strategy for the next few years. Brocade hopes to build its business around the MLX line of routers, and use those routers to attract new clients. As a new flagship product, the MLX will be supported with strong spending and will become the focus of a broader campaign for the company to expand into multiple different markets.
The MLX line features products for a broad range of target markets. Individual products will have niche markets, such as small businesses, medium businesses, institutions or even home users, but the line as a whole will encompass a broad range of these target markets. This gives the MLX brand a broad exposure to a wide number of computer and Internet users. While not a loss leader, the MLX routers are expected to function in a similar manner, bringing new customers to the company by offering a superior, innovative product. The strategy is not unlike that applied by Apple with the iPod, which brought millions of new customers to the company.
The organization's broader strategy is to utilize the MLX routers to bring in these new customers. When the customers are impressed with the superior performance of the MLX, they will look to Brocade for other solutions as well. In this manner, the company will leverage its new customers to build all of its lines of business, not just its router business. MLX will serve the gateway function, therefore. Margins on the other products will likely be higher than those taken on the MLX, especially after marketing costs are considered, so the primary role of the MLX line is to increase total customer volume.
The fact that the MLX is being marketed as a line supports this overall strategy. The broad range of target markets serves two essential functions. The first is to provide the line with broad appeal, driving high sales for the MLX product itself. The second is to bring in as many diverse customers as possible. The result of this will be that Brocade can market a wide range of products to these disparate customers. This not only increases the company's business in general for its existing products, but it will also allow Brocade to have the customer base to broaden its research and development activities. The company has quadrupled sales in the past five years, and the MLX strategy is part of an overall strategy to match this rapid rate of growth over the next five years. Increasing the customer base and allowing for an increase in research and development capability is part of this strategy.
The other way in which the MLX branding strategy and target market strategy will help support Brocade's overall corporate strategy is that it will enhance the status of Brocade as a high-end maker of computer and networking equipment. At this point, the Brocade brand is not as well known as that of its major competitors, largely because of the company's historic niche status. The company believes that in the long run, most consumers will demand high performance from their Internet devices, which will expand what is currently a niche market into the mainstream. Brocade hopes to ride this trend into rapidly growing sales and improved returns on investment.
Overall, the branding strategy for the MLX line of routers is highly-integrated with Brocade's overall strategy of rapid growth and brand image enhancement. The company wishes to cultivate an image as a facilitator of communication and of business and create an element of aspiration surrounding the brand. This, it is believed, will help drive business, particularly among consumers less savvy about technical details but desiring the best performance, which the company sees as the future of the market as the high end moves into the mainstream. The MLX is going to be at the core of the company's marketing strategy as a means by which to increase Brocade's total brand exposure and to bring new customers to the company. The use of this extensive brand exposure to a broad range of specific target markets is hoped to create a widespread improvement in brand awareness and specific associations of MLX and Brocade as being high-performance and desirable.

References
Brocade.com website, various pages. (2010. Retrieved October 31, 2010 from http://www.brocade.com

This is the third part of the marketing plan.

Penetration pricing is when a business is pricing new products or services lower than competitors. The idea is that by having the product sell at a lower price, you can be able to build brand recognition and establish a market for it. In general, this kind of strategy is used for products that have been introduced that are of good quality. Yet, they may have trouble standing out against competitors. Skimming is when you are introducing a new product or service at a higher price and then will lower the cost later. In most cases, this kind of strategy is used when introducing products that are considered to be must have or in demand items. (Penetration Pricing, 2010) The best strategy that would work for Brocades introduction of the MLX router, is to use a penetration pricing strategy. The reason: the product is not in high demand, there are lots of competitors and it is of superior quality. Given these different factors, penetration would be the most appropriate strategy. As it will help to introduce the MLX router to the market and build a reputation for superior quality. Over the course of time, this will allow the company to gradually build brand recognition based upon these elements.
The best pricing tactics that Brocade should use is competing against private brands. This is where, the MLX router will be introduced at a lower price. At which point, it will be able to offer customers better quality and value in comparison with name brand products. This is important, because given the fact that the company is introducing a product where there are numerous competitors and costs are a major factor, means that this kind of strategy must be utilized. As it will help Brocade, be able to build a new market based upon superior quality and lower prices in comparison with its competitors. (OBrien, 2010)
The biggest legal / ethical issue that the company could be wrestling with would include: maintaining a balance between the selling pricing and supporting the companys profit margin. When you look at these two elements, it is clear that this is very challenging for Brocade. As they want to be able to maintain some kind of balance, in offering the customer good value and quality. Yet, there is a limit, due to the fact that there are costs and the profit margins must be maintained at all times. This is problematic, because if you do not maintain a balance when marketing the MLX router, Brocade could focus in one direction or the other, which would likely have a negative impact upon the product. Given the fact that this is new product, means that this issue must be taken into account when introducing any kind of pricing strategy. (Marketing ??" Pricing, 2010)
As far as the distribution channel is concerned, there is an interconnected relationship between: the wholesaler, distributor and reselllers. What is happening is all three parts of the channel are dependent upon the product being successful. The reason being is because the whole seller (Brocade) wants to be able to have the MLX redefine the router market. As a result, they will have to work with internally and with resellers to understand the advantages of this product. At the same time, they have to make sure that it is priced low enough to ensure that the customers re receiving good quality. To achieve the objective, Brocade will offer suggested retail prices and marketing strategies to increase the success of the MLX. This will take place with both internally as wellas with resellers, as they have a vested interested in helping the product to be as successful. When you put these different elements together, this means Brocade will have to take the lead in helping to define and establish the market. As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product.
The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition for routers is so intense; that many companies are claiming they have the best products. At the same time, the primary customers for this kind merchandise are businesses. Where, they will more than likely purchase routers in bulk and at a time when they need to be replace outdated and older models. When you put these different elements together, customers will more than likely comparison shop and will evaluate the underlying strengths as well as weakness of each product. For Brocade, this means a strategy must be utilized that will address these underlying issues. While at the same time; being able to create a positive impression in the minds of customers.
As a result, the distribution strategy that we are utilizing: will introduce the product at a lower price in comparison to competitors as it is creating a substitute. These elements are important, because they will help to provide an alternative for customers to choose from. However, in order for any kind of distribution strategy to be successful, the product must stand out against competitors. The obvious reason being price is often associated with quality. Given the fact that the MLX is going to be introduced at a lower price, means that this could be viewed as a generic router (hence it is of inferior quality). To mitigate these kinds of effects requires, emphasizing the overall quality of the product and how it is superior to competitors. When you put these two factors together, this will help the customer to see the MLX as the next generation of routers, selling at a superior value. Once this takes place, it will create a new market for the MLX and will address the issues that are of concern to the customer.
At the same time, the approach of having the company work with the entire distribution channel will help to ensure that everyone understand the strengths of the MLX and how to effectively market it. This is significant, because improving collaboration will help to increase support and positive reviews of the product, a result of the entire distribution channel working together to make the MLX a success. Over the course of time, this will help to increase the favorable opinions of the product and its awareness.
When you look at these different elements, it is clear it will help Brocade to support the MLX as it is providing an effective way for customers to see the value and quality that is offered in comparison with competitors. This helps to establish an alternative product that is giving them superior value, in comparison to similar merchandise. Then, when you ensure that everyone in the distribution channel is working together brand awareness is increased even more and the various benefits of the product and what it has to offer, can be promoted (directly as well as indirectly). As a result, this strategy fits the product that is being promoted, with it being able to address the underlying concerns of the customer. Once this takes place, it is only a matter of time until the superior value and outstanding quality will be the key attributes of the MLX. At which point, the product will have a targeted group of customers and Brocade will increase overall company and brand awareness.


References
Marketing ??" Pricing. (2010). The Manager. Retrieved from: http://www.themanager.org/Knowledgebase/marketing/Pricing.htm

Penetration Pricing. (2010). Reference for Business. Retrieved from: http://www.referenceforbusiness.com/small/Op-Qu/Penetration-Pricing.html

OBrien, B. (2010). Competing Against National Brands. Clean Link. Retrieved from: http://www.cleanlink.com/sm/article/Competing-Against-National-Brands--10786








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This is the third of a 6-part marketing plan.

Prepare a 4 page report, addressing the following:

Determine and discuss a pricing strategy (Penetration or Skimming).
The pricing... strategy was discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
The pricing tactics to be used for the product were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

Identify any legal and ethical issues related to the pricing tactics.
The legal and ethical issues related to the pricing tactics were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
The marketing distribution channel was discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.
The distribution strategy and its fit with the product/service, target market, and overall marketing objectives were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

Please read the first 5 pages introducing the product to be marketed. The was the first part of this 6-part marketing plan.

Just recently Brocade Communications Systems, Inc. announced its new MLX series of advanced routers delivering extraordinary scale, performance, reliability and cost-saving efficiency for the worlds most demanding networks. The MLX series of routers provide industry-leading 100 Gigabit Ethernet (GbE), 10 GbE, and 1 GbE wire-speed density; rich IPv4, IPv6, Multi-VRF, MPLS, and Carrier Ethernet capabilities without compromising performance; and advanced Layer 2 switching.
With increased network traffic, internet service providers, transit networks, content delivery networks, hosting providers, and internet exchange points rely on these routers to move this traffic and reduce the cost per bit. By utilizing the MLX router, mission-critical data centers can simplify large campus networks, support additional traffic, and achieve greater virtualization.
With the extraordinary technological advancements, and advent of the internet over the past four decades, it is no wonder the equipment utilized to make it possible can keep up. As table 1, shows just in the past ten years alone, internet usage has grown worldwide by 444.8%. Thats equivalent to almost 2 billion people around the world utilizing the internet for various reasons.

So one may ask; just how does the internet work? The simple answer is switches and routers. These complex machines are strategically placed around the world by virtually every company to run their networks and provide access to the internet in one form or another. Since this market research is centered on the B2B world I will focus on large scale networks which include the backbone of the internet, and most large or small business internal networks.
Brocade Communications Systems, Inc. develops, manufactures, sells, and supports these switches and routers. Brocade focuses its marketing budget on selling its products to small and large scale businesses that provide internet access, transit networks, content delivery networks, hosting providers, and internet exchange points. These businesses are what make the World Wide Web so prolific in our lives today. Even though this is a large diverse group of businesses I consider Brocades marketing segmentation to be that of a niche market.
The niche marketing segment best fits Brocade because they strategically focus on a smaller market that have specific needs that they can serve well. Brocade has a global presence that allows its sales force to penetrate into countries from the U.S. to emerging markets in third world countries. Brocade markets to a broad range of demographics including company size, account size, and all types of firms. Their customer base is very diverse and includes content providers, educational institutions, the federal and local governments, and financial outlets to include the New York Stock Exchange. Regardless of the customers size, location, or scalability Brocade has a networking solution.
As you can see from this SWOT analysis Brocade possesses both a strong internal and external business unit. Brocades main competitors are Cisco Systems and Juniper Networks respectively. Cisco has more than 65,000 employees and annual revenue of $40.0 billion as of 2010. Juniper Network employs more than 7,000 employees with annual revenues of $3.8 billion. Comparatively Brocade employs over 4,000 employees with annual revenues of $2.07 billion.
Brocades new MLX series routers offer massive scalable multi-terabit IP/MLPS capabilities and breakthrough 100 GbE wire-speed scalability and cost, this router is an industry leader in MPLS and IPv6 performance. The MLXe has advanced routing, carrier Ethernet options, and carrier-class reliability. This, with the expected growth in infrastructure upgrades positions Brocades MLX routers to offer customers a tremendous value for their money.


References
http://www.brocade.com/products-solutions. Retrieved October 21, 2010.
http://www.internetworldstats.com/stats.htm. Retrieved October 22, 2010.
http://moneycentral.msn.com/detail/stock_quote?Symbol=brcd. Retrieved October 22, 2010.
http://moneycentral.msn.com/detail/stock_quote?Symbol=jnpr. Retrieved October 22, 2010.
http://moneycentral.msn.com/detail/stock_quote?Symbol=brcd. Retrieved October 22, 2010

This is the second part of the marketing plan.

Abstract
This paper will discuss Brocade Communications Systems, Inc. branding strategy of the new MLX Series Routers. The paper will look at the characteristics the MLX routers will offer Brocade customers. We will also look at how the MLX router and target market fit with Brocades organizational strategy. How the MLX is a niche product with a global presence.

The product that is being marketed is the new MLX series of routers from Brocade. The MLX series is a niche product within the router industry, characterized by a high level of performance relative to the mass market routers produced by the firms major competitors Cisco and Juniper. The MLX series of routers has a broad set of features that deliver industry-leading performance in terms of speed, volume capability, high performance, and cost efficiency (Brocade.com, 2010). The routers exceed the performance of competing products. Thus, the primary characteristic of the MLX series of routers is its technological superiority.
The branding strategy for the MLX series is focused on building the MLX name among consumers of high-end routers. Secondary to this will be building the Brocade name. Because there are a number of routers within the MLX series, and these routers will be phased in and out of production according to market demands and technological developments, individual products will not be subject to any branding effort. The branding effort will only focus on the line and the company.
The MLX lines branding will be built around the concept of a multi-year strategy. Brand recognition for a name such as MLX can be relatively low because the name does not stand out, so the focus will be on linking specific product attributes to that brand. Concepts such as technological superiority and improved performance for the buyers company will be specifically linked to the MLX brand. The branding strategy wishes to convey the MLX as a tool by which the buyer can improve his or her own business. The MLX brand should be associated therefore with customer success ??" a typical message associated with the MLX brand would be that ompanies with rapidly growing traffic and business need an MLX. This can create an inspirational element to the brand by positioning it as the brand utilized by the successful and rapidly growing.
Brocade generally competes as a high-end producer of computer and network components. The MLX line fits into the broader Brocade product line as a new flagship for the company. Brocades name will be tied to the success off the MLX, which the company expects to be a high volume product for the company and one that is strongly tied to the value of the Brocade brand as a whole. In addition, the MLX routers will be used to bring new customers to Brocade, at which point the company can also market more esoteric and specialized products.
Thus, the MLX line is expected to be a central element of the companys overall brand strategy for the next few years. Brocade hopes to build its business around the MLX line of routers, and use those routers to attract new clients. As a new flagship product, the MLX will be supported with strong spending and will become the focus of a broader campaign for the company to expand into multiple different markets.
The MLX line features products for a broad range of target markets. Individual products will have niche markets, such as small businesses, medium businesses, institutions or even home users, but the line as a whole will encompass a broad range of these target markets. This gives the MLX brand a broad exposure to a wide number of computer and Internet users. While not a loss leader, the MLX routers are expected to function in a similar manner, bringing new customers to the company by offering a superior, innovative product. The strategy is not unlike that applied by Apple with the iPod, which brought millions of new customers to the company.
The organizations broader strategy is to utilize the MLX routers to bring in these new customers. When the customers are impressed with the superior performance of the MLX, they will look to Brocade for other solutions as well. In this manner, the company will leverage its new customers to build all of its lines of business, not just its router business. MLX will serve the gateway function, therefore. Margins on the other products will likely be higher than those taken on the MLX, especially after marketing costs are considered, so the primary role of the MLX line is to increase total customer volume.
The fact that the MLX is being marketed as a line supports this overall strategy. The broad range of target markets serves two essential functions. The first is to provide the line with broad appeal, driving high sales for the MLX product itself. The second is to bring in as many diverse customers as possible. The result of this will be that Brocade can market a wide range of products to these disparate customers. This not only increases the companys business in general for its existing products, but it will also allow Brocade to have the customer base to broaden its research and development activities. The company has quadrupled sales in the past five years, and the MLX strategy is part of an overall strategy to match this rapid rate of growth over the next five years. Increasing the customer base and allowing for an increase in research and development capability is part of this strategy.
The other way in which the MLX branding strategy and target market strategy will help support Brocades overall corporate strategy is that it will enhance the status of Brocade as a high-end maker of computer and networking equipment. At this point, the Brocade brand is not as well known as that of its major competitors, largely because of the companys historic niche status. The company believes that in the long run, most consumers will demand high performance from their Internet devices, which will expand what is currently a niche market into the mainstream. Brocade hopes to ride this trend into rapidly growing sales and improved returns on investment.
Overall, the branding strategy for the MLX line of routers is highly-integrated with Brocades overall strategy of rapid growth and brand image enhancement. The company wishes to cultivate an image as a facilitator of communication and of business and create an element of aspiration surrounding the brand. This, it is believed, will help drive business, particularly among consumers less savvy about technical details but desiring the best performance, which the company sees as the future of the market as the high end moves into the mainstream. The MLX is going to be at the core of the companys marketing strategy as a means by which to increase Brocades total brand exposure and to bring new customers to the company. The use of this extensive brand exposure to a broad range of specific target markets is hoped to create a widespread improvement in brand awareness and specific associations of MLX and Brocade as being high-performance and desirable.

References
Brocade.com website, various pages. (2010. Retrieved October 31, 2010 from http://www.brocade.com  more

Strategic business plan for the Horton Contracting Business. I am faxing the Summary for the class assignment, company profile, current business problems, and a brief outline for the 1-7 year plan.
There are faxes for this order.

Internet Business Plan

Description:
Write an Internet Business Plan for a small business of your choice. The business may be a proposed business or an existing business that does not ha...ve an Internet presence.

Outline to go by:
1) Select a small business to implement an Internet plan. The description should include products, services, operations, and organization.

2)Determine how the Internet could be used for the following:
2a) How the Internet can be used for communication. A minimum of two URLs should be included as example sites using similar communication strategies.
2b) How the Internet can be used to market the business. A minimum of two URLs should be included as example sites using similar marketing strategies.
2c) How the Internet can be used to enhance customer service. A minimum of two URLs should be included as example sites using similar marketing strategies.

3) Determine how the Internet could be used to provide general information for net surfers. Include two URLs as example sites providing general information to net surfers by a company.

Include answers to all the following questions:
3a) How will the Internet be used as a repository for company information?
3b) How is the Internet used to order from suppliers?
3c) How can the Internet be used to link other business partners?
3d) What Internet security issues exist for the business?
3e) How is the Internet used to do research for the business? Include five URLs as sites with pertinent information that would be useful to the business.  more

NB: I NEED THIS ORDER TO WRITE JUST ABOUT THE FIRST CHAPITER.

DISSERTATION

Topic ?RESEARCH FACTORS THAT INFLUENCE IMPROVEMENT OF EDUCATION IN DEVELOPPING COUNTRIES:
Case study:... GHANA EDUCATION SYSTEM?

CHAPITER I -
1- INTRODUCTION
2-RESEARCH QUESTION TERMINOLOGY
3-AIMS AND OBJECTIVES
4-METHODOLOGY-RESEARCH STRUCTURE



FOR INFORMATION:This is the way I structure the table of content for the wole Dissertation but for the mi-time I just need you to write the chapiter one for me(close reference) .I will order the rest later.Thanks


CONTENTS

CHAPITER I

1- INTRODUCTION
2- -RESEARCH QUESTION TERMINOLOGY
3- AIMS AND OBJECTIVES
4- METHODOLOGY-RESEARCH STRUCTURE

CHAPITER II

1- EDUCATION IN GLOBAL CONTEXT
1.1- DEFINITION OF EDUCATION
1.2- EDUCATION BACKGROUND

2-EDUCATION IN DEVELOPING COUNTRIES

2.1- FACTORS THAT INFLUENCE THE IMPLEMENTATION

? POLITICAL
? ECONOMICAL
? SOCIAL
? TECHNOLOGICAL

2.2- EDUCATION AND PUBLIC MANAGEMENT

CHAPITER III

3-EDUCATION SYSTEM IN GHANA
3.1- HISTORY
3.2- POLICY AND LEGISLATION
3.3-EDUCATION STUCTURE AND NEW REFORM

CHAPITER IV

4- EDUCATION AND DECENTRALISATION IN GHANA
.5- GHANA EDUCATION SYSTEM AND NEW PUBLIC MANAGEMENT (NPM)

CHAPITER V

6-RECOMMENDATION
7-CONCLUSION

CHAPITER VI

8-BIBLIOGRAPHY

SOME SOURCES:
1- DENSCOMBE M (1998) THE GOOD RESEARCH GUIDE FOR SMALL-SCALE SOCIAL RESEACH PROJECTS BUCKINGHAM: OPEN UNIVERSITY PRESS
2-FOWLER FJ (1993)SURVEY RESEARCH METHODS LONDON: SAGE
3-HOBBS D AND MAY T (1993)INTERPRETING THE FIELD LONDON:CLARENDON PRESS.
4-INTERNET
5-MARK TUMER AND DAVID HULME (1997) GOVERNANCE, ADMINISTRATION AND DEVELOPMENT : MAKING THE STATE WORK
6- ANY OTHER BOOK ON PUBLIC SERVICE MANAGEMENT AND EDUCATION.



There are faxes for this order.  more

Objectives: Training and Development. I want ?moriks58? to do this paper please.
Explain why training and education are vital in health care.
Explain the importance of measuring competencies ...in the health care profession.
Describe the process for tracking and evaluating training effectiveness.

All papers must include an; Introduction, thesis and purpose. Must have
Headings; a Close, a summary and conclusion. Remember to include 3 in-text citations; one from Gomez-Mejia, L. Balkin, D., & Cardy,R. (2010). Managing human resources. (6th ed.). Upper Saddle River, Nj: Prentice Hall.

Write at least a 820-word APA formatted paper with at least 3 in-text citations from the assigned readings in which you develop (not report on) a Training and Development Plan for existing employees and new hires for a real organization. The organization might be one that you belong to or it might be another one. You must however offer real information about a real company, not fabricated information in this assignment. Remember to apply the material represented by the in-text citations to the subject of the assignment. The paper must include the following:

a) Assessment of the training needs: this means you need to describe as precisely and concisely as possible what job performance skills need to be improved through training and development, or what organizational capabilities need improvement.
b) Statement of the training objectives: this means you need to specifically state the measurable goals and minimum of 2 objectives for the training and development; the objectives need to relate to the training need.
c) Method of implementing the training program: this means you need to explain how you plan to announce the program to the relevant audience, the methods that will be used for instruction during the program, who the instructors will be and why they have been chosen, where the training will take place, how long the training will last, what the responsibilities of the audience will be, what necessary record-keeping is required or needed, and what will the costs might be.
d) Evaluation of the program?s success: this means you want to assess the program?s success in real and measurable terms; what the audience?s immediate reaction was, what they learned as a result of the training program compared to before the training program, what behavioral changes have taken place, and what changes in the level of performance output has taken place relative to the training needs and training objectives.
e) Reinforcements (positive and negative) that could be used: this
means you want to identify ways to continually reinforce the
desired behavior (positive reinforcement) and identify ways to
discourage/remove undesired behavior (negative reinforcement).

Content 60 Percent
? A matrix with the following:
o Five recruitment strategies or methods
o Internal or external strategy identification
o Detailed 200-word description of the strategy and why it is appropriate for health care
? A graphic image with the following:
o Differentiates between job analysis, job description, and job specification
? Provides a detailed 200-word description of job analysis, job description, and job specification

Organization and Development 20 Percent
? The descriptions are 200 words in length.

Mechanics 20 Percent
? The matrix and graphic image are consistent with APA formatting guidelines and meets course-level requirements.
? Intellectual property is recognized with in-text citations and a reference page.
? Rules of grammar, usage, and punctuation are followed; spelling is correct.  more

In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies.
Write an eighteen to twenty (...18-20) page paper in which you:
1. Write an executive summary of your marketing plan.
2. Provide the company?s mission statement and company introduction.
3. Provide the company?s branding, pricing, and distribution plan.
4. Provide the IMC and customer satisfaction plan.
5. Provide the following information about the marketing strategies:
a. Discuss the company?s competitors, and its strengths and weaknesses.
b. Determine the differentiation strategy in relation to the closest competitor.
c. Explain whether the company?s intention is to be a leader or follower within the industry.
d. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
e. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.
6. Support your marketing plan with at least ten (10) reference sources that discuss the nature of the assignment.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.  more

Complete a marketing plan for a new consumer product that will be sold in the U.S. and Canada.

The new product will be a new iPad keyboard and case combo that has a back-lit keyboard light, integrated battery pack (for extending device usage), and an offers a 360 degree tilt.

The Draft Marketing Plan should include the following sections:

Executive Summary
Company Description
Mission and Goals
Situation Analysis
Product Market Focus
Marketing Program
Financial Data and Projections
Implementation Plan
Evaluation Control

Include Situation Analysis, Marketing Objectives, Marketing Strategy and Objectives, Financial Documents, and Marketing Plan Monitors and Controls sections of the plan, according to the requirements for the Final Marketing Plan
Insert insert charts, graphs, diagrams, tables where applicable (minimum 3)
Marketing plan to be 3000 words plus appendices

Customer is requesting that (amber111 ) completes this order.

You are an Executive Human Resource Manager for Walmart. The Vice President of Operation is requiring you to develop a comprehensive management plan for all employees.
*Introduction: Information on Walmart, career opportunities, company issues (Visit Walmart website)
*Recruiting process: How would you recruit employees?
*Interviewing: What type of interview would you conduct and why? List 5-10 questions you would ask during an interview.
*Criteria for selecting employees: What criteria would you use to hire new employees?
*Performance Appraisal: Please explain how you would evaluate employees' performance.
*Training Program: Needs assessments and describe training program for new and seasoned employees.
*Promation/Advancement: How will employees move from entry-level positions to higher-level position?
*Management Team Leadership: How will different leadership style affect employees' performance?

I STRONGLY REQUEST ORIENTED AS MY WRITER

Finish the following questions as it pertains to the Player?s Guide for a simulation game I am doing?all of the material you need to do your research should come directly from the player guide I am uploading.

Break the 3 page paper out into 4 parts...I prefer that you only cite the player's guid I am uploading..but if you want to cite another outside source or two, that's fine...but the large bulk of the research and all citations must come from the Player's Guide.

3/4 page paper which will detail your mission statement for the company and the target performance objectives for Years 11 & 12

3/4 page paper which will detail your three year strategic plan for years 14-16.

3/4page paper which will detail your three year strategic plan for years 17-19

3/4 page paper which will explain the decisions that you are considering for your final year 20.

I have attached three documents. One is the rubric by which the Capstone project will be graded. Another is a template for the business plan (the top of which has been filled out). A third is a pro...fit and loss projection and a balance sheet projection.

The business is a divorce software that is web-based. We have created this product specifically for a nation-wide market. There is currently no comprehensive financial divorce planning software that is web-based. There are divorce softwares out there (Family Law Software, FinPlan, Divorce Settlement Analyst Software), but no online software that can be utilized from any type of computer and where the information is stored on a cloud.

CleanDivision is the name of the software (company name as well), and the company is a SubChapter S Corporation. It is owned 51% by me (Michael Kothakota), and 49% by the programmer (Mike Programmer).

We are estimating that there are over 1700 divorce financial planners (CDFAs) between the U.S. and Canada. There are an additional 2000 financial professionals who work on divorce cases. And there are an estimated 4000 family law attorneys who can benefit form this. We will sell it on a subscription basis, for $30/month, or $300 a year (if paid up front). There will be a one-time setup fee of $99.
?In addition, we will also sell a more watered down version directly to the consumer, which will be a one-shot deal of $49. Over 1.7 million people get divorced each year.

Expenses are initial website domain purchase ($120), and design template purchase ($15). There are no server costs, as we will be storing it on Mike P?s server (at least for the first year). No labor costs as Mike P. is accepting equity and no sales costs as I will be the sole salesperson.

My background is as a Certified Divorce Financial analyst and I have personally worked with over 60 different attorneys and have direct contact with the Institute of Divorce Financial Analysts? President. The institute has certified over 1700 CDFAs.

We expect in the first year (conservatively) we can get approximately 20 attorneys on board and about 100 divorce planners on board to purchase. On the higher side, 100 attorneys and 400 CDFAs.

We also expect the first year we can generate about 50 -100 individual divorces (no attorney, no financial planner).?  more

****I will be sending the business plan and the SWOTT Analysis as an attachment******

****Please use 3 sources that are available for me to view from the internet.****

This order con...sists of three things: The concept of balance scorecard, the balance scorecard table or chart, and the critical thinking on how you derived your objectives.

1. I need help writing a 1,500 word paper (This includes the words in the table or chart)
2. Follow APA style (6th Edition), academic writing (Introduction, body, conclusion, and so on), editing, and organization (headers, sub headers, levels.
3. Develop the strategic objectives for your business in the format of a balanced scorecard Table or Chart. Also, discuss the concept of the balanced scorecard inside the paper. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:
Shareholder Value or Financial Perspective includes strategic objectives in areas such as: Market share, revenues and costs, profitability, and competitive position.

Customer Value Perspective includes strategic objectives in areas such as: Customer retention or turnover, customer satisfaction, and customer value.

Process or Internal Operations Perspective includes strategic objectives in areas such as: Measure of process performance, productivity or productivity improvement, and operations metrics.

Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as: Employee satisfaction, employee turnover or retention, level of organizational capability, nature of organizational culture or climate, and technological innovation.

4. Develop at least three strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.
5. For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years).

6. Explain your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.




There are faxes for this order.  more

This business plan highlights Black Thinking strategy to penetrate into the Marketing/Advertising market in Birmingham United Kingdom. Black Thinking will be an innovative and communication driven adv...ertising agency. The main area of operations will be directly in market communication for businesses intending to promote their products or services. The unique driving point is that Black Thinking will be creating and using vase innovation ideas by working with students with expertises in advertising, giving students a chance to let there voices heard in the market. Black thinking will be communicating with Universities and giving awards to students with good and used marketing communication plans and adverstisment.
The target client of Black Thinking is the small business that can rarely afford the cost of contracting the services of a marketing firm to maximize the effectiveness of their marketing expenditures. Black Thinking will be a results-driven marketing/advertising firm. We provide a complete range of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client's requirements. We then combine those tools in such a way so as to create meaningful, effective marketing for optimal results. ( This is a brief introduction into the company.

follow the table of content

Table of Contents
Introduction .
Vision, Mission, Aims ..
Objectives
Statement of Innovative Opportunity ..
Company Structure
Management Structure ..
Marketing Strategy ..
Market Orientation
External Analysis .
Market Size and Competitive Analysis .
SWOT
Target Market ..
Financials .
Startup costs .
Initial Investment
Inventory Investment ..
Breakeven Point ..
Profit Reinvestment ..
Marketing Mix .
Product/Service ..
Placement/Distribution
Promotion ..
Price ..
People ..
Process .
Physical Evidence ..
Sales Forecast ..
Operations
Physical Operations/Logistics ..
eBusiness
Human Resources .
Conclusions/Recommendations ..

There are faxes for this order.  more

Organizational Change Plan Part II (Focused on reducing elopement, have info from first and third part of organizational change plan)
Develop part II of a comprehensive plan to implement an organization change. Part II of your organization change plan focuses on strategies for implementing the proposed change.
Describe the methods that will be used to monitor implementation of your proposed change.
Examine th relationship between the organization's related processes, systems, and personal or professional roles and their affect on your proposed organzational change.
Identify communicatio techniques that will be used to address any implementation issues that may arise.

Read Case Study 2 on pages 361?370 of your textbook:

Oakland, J. S. (2003) TQM: text with cases. 3rd ed. Oxford: Butterworth-Heinemann.

Assess the policy and strategy of Shell Services in deciding to implement its own quality framework rather than using an existing model.

Prepare a 1,050- to 1,400-word Individual Development Plan for one selected EI competency you wish to enhance in yourself. Make this a step by step plan for improving this skill.



Include an analysis of the changes needed for developing the selected skill.



Format your paper consistent with APA guidelines.



A minimum of three references is required for this paper.

I have already sent 2 files which they wiil show you what you are going to write and how you are going to do.You are supposed to write a report and an essay.The distractions on the files must be follo...wed by writer.Other wise i will not accept any excuses about my order and i will get money back.The similarity must not be more than 10% . ?f you need anything about my order please do not hesitate to ask me.
thank you




The subject is MANAGING HUMAN CAPITAL


PART A:

You have been provided with a general review of Human Resource Management provided by Ms Audrey Collin. Ms Collin has suggested that there is a particularly British perspective on Total Quality Management.
You are requested to review this concept and offer a critical evaluation of her suggestion.
You are to submit an ESSAY on the above topic of no more than 2500 words.
An outline of the assessment criteria is given below

LEARNING OUTCOMES
A general review of the Learning Outcomes for this module can be seen on the portal.

Specifically this essay will enable the student to demonstrate:
? Analyze the systems and structures that support effective workforce management, people management, Human Resource Management and intellectual capital management in a variety of cultural contexts and labour market scenarios

? Critical analyze and evaluate he systems and tool which are used in the various interpretations of management of the labour force and the conventions which may be used in these various contexts (e.g. those used in the UK Human Resource Management, or in workforce management in other culture



PART B:
You have been asked by your new Head of Human Resource Management to REPORT to her on the following issue:
She is particularly interested in the organization developing a new ?recruitment programme?. You have been specifically requested to review the possibility of moving from a ?generic potential? identification process to one that would seek to identify and recruit ?specific? talents.

Learning Outcomes:

*Demonstrate a critical awareness of research in the evolution of human, people, workforce management of resources and he related challenges facing organizations in a variety of cultures
*Develop a workforce management, people management, human resource management, intellectual capital management plan, and design a valid recruitment and selection system for appropriate cultural and labour market scenarios.  more

Question 1.

Explain the Functions Of External Quality Assurance Of Assessments In Learning And Development

Background inmformation

This essay should be answered hypothetically. you can related it to all aspects of the external quality assurance process from planning to completion of the visit or other sampling activity.

Question 2

Evaluate the Key concepts and principles of external quality assurance of assessments

Background information

You could research these via text books, the City & Guilds website and the internet in general.
You could the evaluate how they impact upon the role of the external quality assurer. Areas to explore include External Quality Assurrance strategies and rationales, how to ensure consistency and reliability of decisions and how to support Interna quality assurras and therefore tutors and assessors.

Question 3

Evaluate the roles of practitioners invoved in the quality assurance process

Background information

You could evaluate all those involved such as tutors, assessors, witnesses ect and explain how each person contributes to the Internal and External quality assurrance processes.

Course Project: New Product/Service Development Plan
Objective




The Course Project requires you to practice the development of a new product/service. You will have to g...enerate your idea for an innovative, new product/service. Ideas come from many sources - your imagination, recognizing a void in the marketplace, changes in environmental factors (political, economic, social, technical), friends, relatives, and so on. Once you have the idea, you need to focus on the necessary condition to turn an idea into a developed customer product/service. To that end, you will need to focus on competitors for your innovation and how you will position it versus them. Market-research techniques If you have the book of: - Innovation Management and New Product Development, 4th Edition, Paul Trott?2008 Financial Times Press (see Chapter 15 in the text) that fit your innovation should be described. Finally, you will determine the best product-development process and launch strategy for your innovation.
Guidelines




Your typed paper (using Microsoft Word) should be no more than 10 pages in length (not including the cover page, table of contents, and reference pages), double spaced, using Times Roman 11-point font, and one-inch margins.
APA citation format
Paper should go through a complete spelling and grammar check in Word.
Minimum of six scholarly references cited in the paper
Outline

Cover page
Table of Contents
Executive Summary (this should be the last section written)
Complete product/service description, including the type of innovation represented, and the source for the idea
Product/service offering and a description of benefits that customers will both recognize and realize
Competitive analysis
Market-research steps necessary to test the concept
Safety or health concerns with the use of your innovations, if any
Development strategy
Launch strategy, including any considerations of using strategic alliances to get to market
Works Cited



Best Practices

The following are the best practices in preparing this paper.

Apply a three-step process of writing: plan, write, and complete.
Prepare an outline of your research paper before writing the paper.
Complete a first draft and then go back to edit, evaluate, and make changes as needed.



Course Text: - Innovation Management and New Product Development,

4th Edition,

Paul Trott

? 2008 Financial Times Press

Chapter 15 Market research and its influence on new product development.  more

LIBRARY TECHNOLOGY PLAN

The plan may be designed for either a real system such as the students employer, or a well-defined but hypothetical library system. If the library system exists, pleas...e include a complete citation to the librarys website.

The proposal should include as minimum elements:
1) A detailed explanation of the different users of the library system, including different departments, different collections, different user groups and demographics;
2) A concise overview and critical analysis of the current technologies in use by the library system, including ILS, other hardware and software, and all ancillary technologies such as VRS, e-books, wireless, social media, etc.; and
3) A detailed rationale for the technological advancements that will best serve the librarys users in the next 3-5 years; this section should be the bulk of your document. The technology plan should include both specific areas of technological development, skills for future staff hires, and where possible, specific types of desired software, hardware, or even system vendors. Both the analysis of user needs and the recommendations for technological developments should be well-supported by citations from the literature of library automation.

You should write from the position of a library administrator, clearly explaining to the decision-makers: the Board, the Trustees, the Partners, the University, etc., why this particular technology is important to the specific needs of this library system and its users. Do NOT merely give a vendors perspective but rather critically address both the benefits and costs.


Customer is requesting that (Christiew ) completes this order.  more

Agencies must have a Program Standards Plan that ensures:
? services delivered by employees and contractors of the agency are delivered in
accordance with federal and state laws and regulation...s
? in adherence to guidance issued by the Department that clarifies requirements of
law and regulation related to the Early Intervention Program.
? The Program Standards Plan does not have to be submitted with this
application, but must be available for review by local or State Early Intervention
Program personnel or their designees.

The Program Standards must include policies and procedures to ensure the following:
? provision of services on a twelve month basis and flexibility in the hours of
service delivery including evening and weekend hours;
? provision of services that are family-centered;
? teaming and communication with parents and other service providers;
? clinical mentorship opportunities;
? case conferencing and consultation;
? opportunities for continuing education and in-service training on policies and
procedures related to the Early Intervention Program and Early Intervention
Program core competencies;
? opportunities for participation in State Department of Health sponsored EI
training depending on the professional?s role (e.g., service coordinator, evaluator,
service provider);
? resolution of questions, concerns, and problems involving parents, county
personnel, and other service providers; and,
? routine assessment and improvement of the quality of service delivery.  more