Product Launch Plan

Develop a product launch plan for two markets (domestic and international). We have selected Canada and Italy.

I will be sending company information and papers that have been written all ready for different parts listed below

Paper must have 6 work cited references

Paper must have introduction and conclusion

Write a paper explaining each of the following elements in your teams Product Launch Plan: Each of the items listed below must be covered seperatly

-Product description- organic wines
-Product positioning
-Targeting
-Market needs
-Market potential and market growth
-Company SWOT analysis (include analysis from both countries chosen) Canada and Italy
-The competition
-Marketing objectives and marketing strategy
-Pricing
-Marketing communication (including public relations)
-Distribution strategy (domestic and international market entry) Canada and Italy

-Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
-Marketing research conducted for the plan conducted for the plan

Product Information: To be completed by Marketing and forwarded to Package Engineering.


Product description: The product is a high-end beverage juice product. The product is non-alcoholic and contains several different fruit juices.

Production of product: The product will be produced in California and shipped by truck to 20 different distribution centers in the United States and then will be distributed to stores in cases of 24.

In-store sales method: The product will be displayed on the store shelf with other high-end juice products.

Price Point of product: The product will have a high price point within the range of juice products.

Specific requirements of package in the store: The package must show the brand name and legal and nutritional information.



Package Information ??" To be completed by Package Engineering


Primary Package
(The package that comes in direct contact with the product, the retail package)

Describe the function(s) that must be served by the primary package for this product (include all that apply).


What is your recommendation for the material(s) that should be used for the primary package?


Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.


What method of printing do you recommend for the primary package?


Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.


Have you made any assumptions in choosing the material or print method?


What environmental concerns must be addressed for the primary packaging?




Secondary Package
(The packaging used to ship the product from manufacturing location through distribution and to the retail store)

Describe the function(s) that must be served by the secondary package for this product (include all that apply).


What is your recommendation for the material(s) that should be used for the secondary package?


Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.


What method of printing do you recommend for the secondary package?


Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.


Have you made any assumptions in choosing the material or print method?


What environmental concerns must be addressed for the secondary packaging?

Product Choice: Toto Design Toilets http://www.totousa.com/Default.aspx?tabid=84
http://www.totousa.com/ProductSearchResults/tabid/37/Default.aspx?SearchId=27af5e69-09aa-4279-be01-35b5b22585ed

Country: Catalonia


For this plan you are marketing an existing product to a country different than where you live. Ideally the product should not be in the country already.

You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information:

Internal, non-proprietary company information
Consider calling competitors for product and company information
Conduct telephone interviews of potential customers
Use empirical observation of prospective customers
Conduct customer surveys
Conduct a literature search at the library
Review periodicals for articles and advertisements





MARKETING PLAN OUTLINE AND GRADING ALLOCATION


10% A. Product Description: A complete description of the product to be offered, including an explanation of any competitive advantages. (2 pages)

10% B. Goals and Strategy: Outline of marketing goals and strategy, including market share, sales forecasts (units and dollars), and projected growth. (1-2 pages)

10% C. Target Market: A complete description of the target market, including size, growth, and important characteristics. Should include an explanation of why the target market is attractive. It should include the estimated size of the market in dollars or units and should have a description of the possible risks. (4 pages)

10% D. Competitors/Substitutes: Should include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry or company type or by actual firm. It should state market share. This section should include information on the likely strategies of each competitor relating to the proposed product. (2 pages)

10% E. Price: Proposed pricing structure for the product. It should include any special offers or discounts. (2 pages)

10% F. Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages)

10% G. Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product. (2 pages)

10% H. Budget for 3 Years: (1 page)
Forecast revenue (units sold x price)
Assume Product Costs
Cost of Marketing Activities
How much will we make?

20% I. Writing Quality
Spelling, Grammar, Punctuation, Structure, Clarity of Expression

There are faxes for this order.

Product Description
There are two ways to look at the product for Mochalicious. The first is the product, which is coffee-based beverages and snacks; the second is the service. Melbourne has a very strong coffee culture, so the coffee needs to be brewed to a very high standard in order to meet the needs of the local market. There are a number of different elements to quality coffee ??" good beans, good machines and well-trained staff. The beans will come from a local roaster to ensure maximum freshness. The machines will not be the highest-end machines because we are emphasizing flavoured drinks, but we still need to be able to make a serviceable flat white. The staff will receive extensive training both in pulling espresso but also in making the flavoured drinks as well.
The flavoured drinks will include the signature mocha, and perhaps different variations on the mocha theme. There will be cappuccinos, Irish coffees, iced coffees, frozen coffee drinks, Italian flavours, classic Australian drinks like the piccolo, long black and flat white, and more. The strong Australian coffee culture can be fussy, so it is important that we carry the basic drinks that everybody expects (Rose, 2010). There will also be offerings in pastries and snacks, as well. These will range from gourmet pies to sweets, cookies and things like that. These are to cure hunger in our customers and to give them a tasty treat to complement their coffee. In addition, food adds revenue without adding much to the fixed costs, since the food can be purchased from a third-party vendor.
The service element of Mochalicious is that the shop needs to be a comfortable place in which people can sit and relax. It will not be a pretentious hipster type of coffee shop, but one more relaxed for a mixed clientele, including Asians, students, moms and older people, too. The service has to be excellent, delivering great coffee-based beverages on time to every customer, with a smile, and make everybody feel welcome so that they want to come back.
The service component adds a lot to the product. The coffee experience is an integral part of Australian culture, and it has become this way because of the entire experience, not just the high quality of coffee. Australians are prolific consumers of coffee because they love everything about it. They love the drink, yes of course, but the experience of the local coffee shop is very important and there are cafes to suit every taste in atmosphere (Wheeler, 2010). Thus, the vibe of the shop is also important, and because Australia is a multicultural society in the big cities the shops need to cater to a wide range of clientele in order to draw in sufficient crowds.

Expansion of Product Line
One of the good things about coffee is that it lends itself to considerable expansion once the brand has been established. There are a number of different ways that this can occur. The first is within the shop, where new product offerings are not only interesting to the consumer but when they are unique can entice more people to come into the shop. There are other ways as well. The shop can offer things like tea or juices as a means of expanding, building on the captive audience that already exists and on the space that is already being paid for to maximize the revenue of the shop.
Another opportunity lies with distribution. The shop, if using other companies' beans, can be an agent to sell whole beans to customers. Alternately, if the shop decides to buy a roaster and roast its own, will be in a position to sell to supermarkets and other retail outlets. Such sales provide the opportunity for additional income. Mochalicious could even set up a website to sell beans. As Tuttle (2013) notes, not all brand extensions are good, but when they are they can be a great way to leverage the established brand to sell to new consumers, or to sell more to existing customers.
Or, Mochalicious could simply take its formula and open up more stores. One of the good things about being in a place like Melbourne with its massive coffee culture is that there is always room for another good coffee shop. Once Mochalicious is established as successful, the company is in a position to grow, and that means taking the name to other parts of town, other suburbs or even to other states. Such is the brand extension that is possible by expanding out the Mochalicious concept to other stores.
The key to being able to launch different extensions or expansions is that the brand must be known and have value. If nobody knows what Mochalicious is, or if people do not like Mochalicious, then there will be no possibility for brand extensions or expansions. Therefore, it is crucial that the company makes every effort to build positive vibes about the brand, and it can do this with great service, for example. If people respond well to the Mochalicious brand, then the company will be well positioned to make use of that brand in the future. A brand extension also needs to have good fit with the existing business, and that is why the brand is suggested to do other things that are related to coffee (Tauber, 2010). Nobody is interested in a Mochalicious car.

Changes in the Business Environment
There are a number of changes to the business environment that can cause problems for an established business. A good example of this would be if the demographics of the neighbourhood change. Now, we know that the coffee shop business is based on building a regular clientele and this is done by having an in-store atmosphere that fits with the character of the neighbourhood. So when the neighbourhood changes, the shop either needs to change with the neighbourhood or it needs to make a change in location, to a place more suited to the shop's style. This is a decision that would need to be made on the basis of what types of changes were being made and whether the new demographics are well-suited to the shop's offering.
Another sort of change in the business environment would be an increase in the rent or other cost factors. The results of this would be declining profits. It is important that the coffee shop essentially build into its plans the ability to withstand financial shocks. There should also be an exit plan, especially if we get within a few months of a lease renewal. There are a lot of businesses forced to go out of business because of cost increases like higher rents.
There are not expected to be any changes to things like the love of coffee. This is ingrained in Australian culture, so much that even newcomers to Australia make a point to learn about the culture. Thus, such a change is not expected. It would be devastating to the business if it happened, but it won't. Demand is expected to remain strong. This is the same with other changes in the external environment as well, like in the political environment. It is not expected that there will be any changes.
Overall, Mochalicious expects to be well-positioned to adapt to changes in the market, because the company will have lots of money and a great brand, which are two things needed to weather any storm.




FROM THAT PAPER YOU JUST READ;



Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of the same product and service.

Write a four to five (4-5) page paper in which you:
Create the domestic and global product branding strategy.
Determine and detail the optimum pricing strategy.
Examine how your pricing strategy supports your branding strategy.
Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
Discuss whether a push or pull strategy will be used, justify your rationale.
Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Develop branding strategies for existing and new products.
Develop pricing strategies and distribution channels for products.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics.

Product-Launch Strategy Report,for the Zentral home Command? which basically answers the following questions:

* How will you ensure that product messaging is effectively targeted?

* How can you ascertain product adoption, diffusion, and acceptance in the marketplace?

Structure your report to include the following components over 5 ? 6 pages:

1. Detailed Product Description

* Logo, symbol, meaning, appeal, colors
* Flavor, size, form, package, etc.
2. Launch Brief

* Target
* Purpose
* Current Response
* Desired Response
* Benefits
* Support
* Personality
* Market Trends
* Competitive Framework
* Execution Considerations
3. Brand and Product Strategy

* Product message
* Marketing, Advertising, Public Relations Communication Tools (Traditional versus Emerging Media)
* Distribution

escribe, analyze, and evaluate the specific features of the product in detail to gauge the unique selling proposition that can be promoted while advertising it. Also create a launch brief including the components mentioned above and refer to the ?Launch Start-up Checklist? that you created in Module 5 to ensure that all the relevant aspects have been included. In the launch brief, also include the criteria on the basis of which the brief has been created.
, create a brand and product strategy including the components mentioned above. In your strategy document, include the criteria on the basis of which the strategy has been selected.

" Microeconomics" Final Project

1. Select two companies whose product(s) you use in your daily life. You may choose any firms you wish, as long as their information is publicly available (as to their products and financial information) and they are known to the average person.
2. Describe, in detail, each company's product line in terms of:
1. Product description and usage
2. Factors that determine the demand for the products
3. Factors that determine the supply of the products
4. Available substitutes for the product
5. Available complements for the product
6. Is demand for the product elastic or inelastic in the short run? In the long run?
7. Is the firm's production capital-intensive or labor-intensive? How important is technology in the producing the product? Why?
3. In which of the four market structures does each firm operate? Describe the attributes of the firm's market that show why that is the relevant market structure.
4. What do you think are the long term prospects for the product? Why?

The paper is for a product launch plan and the topic I need wrote for is on Product description and Product positioning on the San Deigo Sheraton Hotel & Marina and the Singapore Sheraton Hotel.

I will be faxing the appropriate chapters to help complete the assignment.

ASSIGNMENT: TECHNICAL DESCRIPTION

A technical description is, according to Lannon (2008), a piece of writing that uses words and visuals to create clear mental picture of a product or a process for someone who has to know about ithow it operates, is assembled, is manufactured, etc. (p. 463). The purpose of this assignment is for you to learn how to technically describe a product or process in your discipline. This type of writing is imperative to learn: Process descriptions can be found in most science writing and anyone learning to use a particular device . . . relies on product description (Lannon, 2006, p. 503).




A technical description answers the questions What is it? What does it do? What does it look like? What parts and material is it made of? How does it work? How does it happen?

For the description as a whole, you will need to choose a specific audience and decide how and when they will read/use the description you are writing, and then choose an appropriate format and design. Feel free to be creative in your design choices. You will want to use visuals if they will aid understanding. You can make your own visuals, but if you borrow visuals from another source, be sure to cite the source. (See chapter 15 for information on design.) Keep your audience in mind to maintain an appropriate tone and level of technicality. Your writing should be clear, concise, and objective.

Your technical description should be at least 600 words long, and you need to include at least two technical definitions (either parenthetical or sentence-level). (See chapter 20 in the Lannon text for information on writing definitions.) For more details on how to write the description, see chapter 21 in the Lannon text. To do well on this assignment, you will need to include in your description
o A clear and limiting title,
o Appropriate level of detail and technicality,
o Details specific enough to convey an unmistakable picture,
o Precise, informative, and grammatical language,
o Objectivity,
o Clear descriptive sequence and/or an appropriate outline,
o Purposeful visuals,
o Specifications,
o Attractive, professional, accessible and usable design,
o Documentation, and
o Two definitions.

Try to write a description that cannot be found somewhere elsethat you can give to your audience. You will work individually to complete the technical description. Be sure to turn in an audience analysis memo with the final description.

There are faxes for this order.

The class is Principles of Microeconomics. the text book that we use is Principles of Microeconomics by N. Gregory Mankiw. the paper should answer the following questions.

Final Project

Following is a description of the final project for ECO-112. The project has several parts, each of which must be answered to complete the project.

Select two companies whose product(s) you use in your daily life. You may choose any firms you wish, as long as their information is publicly available (as to their products and financial information) and they are known to the average person.
Describe, in detail, each company's product line in terms of:
Product description and usage
Factors that determine the demand for the products
Factors that determine the supply of the products
Available substitutes for the product
Available complements for the product
Is demand for the product elastic or inelastic in the short run? In the long run?
Is the firm's production capital-intensive or labor-intensive? How important is technology in the producing the product? Why?
In which of the four market structures does each firm operate? Describe the attributes of the firm's market that show why that is the relevant market structure.
What do you think are the long term prospects for the product? Why?

Marketing Product Paper, I would like to have the writer username:Baldwinmba work on this paper since they have been great with this subject. - This essay will cover the product description which is Identity Theft Protection and Clean-up, our company is based in Canada but we are starting to market in the U.S., the purpose of the company is to offer identity theft protection but also offer services to help with the clearing up of ones credit and reputation if their identity has been stolen or compromised, by helping to restore one credit worthiness. Next part will deal with explaining the products positioning in the market place. Next explain the targeting of my product and who will benefit. Last sections will focus on describing and explaining the market needs. Finally describe the market potential and growth.

The aim of this project is to prepare a marketing plan for a brand product extension in Nike Company.
The product is (Nike women sporty jeans).The product should compete in the USA market as well as amongst other rival brands in the USA. Nike dose not have a trendy fashionable women jeans in its product line.

Nike has a solid marketing, production, and distribution strategies to penetrate this market.

The product description:

Sporty and fashionable skinny silhouette, the Nike Dri-FIT technology Slim Stretch women Jeans provide comfort and trendiness, Made with sweat-wicking fabric that moves with a wider range of motion.

Their will be images attached to give a better understanding of the product description.
Attached as well is a marketing plan outline that should be used as a guideline for this marketing plan.

The report will be typed (double spaced, Times New Roman or Arial, 12 pt font) and should be maximum 20 pages not including the bibliography. A final version of the project should come complete with a bibliography. All sources of literature should be referenced according to APA academic writing style.


Please follow the instruction on the marketing plan outline attached .


Required Text for this class:
Kerin R., Hartley S. & W. Rudelius, (2011), Marketing, 10th ed., McGraw-Hill/Irwin.
There are faxes for this order.

Final Marketing Plan##Dropbox

Incorporate the marketing textbook concepts (Marketing Management Textbook##Chapters 1-19) and Dropbox sources (attached) to create a formal marketing plan. The Dropbox marketing plan will consist of marketing plan targeted to an executive audience or a potential investor. Dropbox?s existing marketing campaign can be incorporate into this plan, however, additional marketing communications ideas must be included. If Dropbox does not already have a formal marketing plan, this is the opportunity to develop one.

Research and apply the textbook concepts to complete a situational analysis and begin developing the marketing plan. Analyze the company?s website, social media outlets, and review other external sources for information. You may also consider articles or interview a company representative. Marketing plans based solely on information found on the company?s website will be incomplete and unsatisfactory.

Use the following to build the Marketing Plan:

Table of Contents

Executive Summary: high level summary: purpose and objectives

Product Description: who owns it/current product life cycle stage its in

Value Proposition: why would customer purchase/value delivery of product

Features and Benefits: list of features and benefit to customer

Target Markets: what markets are currently targeted/recommended markets/approach being taken (undifferentiated, differentiated, concentrated or micro-marketing)

Competitive Analysis: Who are the major market competitors - pricing, features, benefits, differentiators, target markets and compare Dropbox to major competitors

SWOT Analysis: Refer to the SWOT analysis instructions in textbook (pg. 62)

Marketing Objectives: build brand awareness, increase marketshare, capture a new target market, increase revenues, etc.

Measure: how will your objectives be measured?

Pricing Strategy: identify the price of your product/service and explain why the price better supports the marketing objectives

Target Markets: explain what are the target markets and explain should current target markets be expanded?

Distribution Strategy: do you recommend direct channel, indirect channel or multiple channels? Do you recommend intensive, selective or exclusive distribution and why?

Marketing Promotion: try to use a combination of traditional and contemporary tools - list promotion ideas that support marketing objective(s), which tools will be used to deliver promotion initiatives, align promotion initiatives to appropriate target markets, and which initiatives should be included in each stage of the product life cycle?

Budget: estimate the cost of the marketing campaign, create a marketing budget, and allocate the appropriate cost to each initiative.


THE DROPBOX STORY AND DISCUSSION QUESTION DOCUMENTS ARE ADDITIONAL RESOURCES. PLEASE FEEL FREE TO ASK ANY QUESTIONS BUT IT IS IMPERATIVE THAT THIS BE SUBMITTED BY DEADLINE WITH ALL TOPICS INDICATED IN THE INSTRUCTIONS OUTLINED. PLEASE UNDERSTAND THAT A REFUND WILL BE REQUESTED AFTER THE TIME HAS EXPIRED. NO EXCEPTIONS! THIS HAS BEEN REFUNDED ONCE SO PLEASE DO NOT ACCEPT UNLESS YOU CAN MEET THE DEADLINE AND PROVIDE WHAT IS REQUIRED.

I want essay for my MBA course in Managing marketing subject . I should choose one product which, my product is Iphone 4 (mobile phone) and I should write 2750 words about it in :
And I should discus about new product is coming to the market in future
Introduction(industry. Definition of industry and business. History of industry: Growth patterns within industry)

About the Company
Product description
Environmental analysis(PEST analysis)
SWOT analysis
The new product:-
o Introduction about the new product.
o Discuss the new product development process (Idea generation, Initial screening, Concept development, Business evaluation, Product development, Test Marketing and Product launch).

The new product marketing mix:-
o Discuss all the elements of your new product marketing mix (4p?s or 7p?s based on the type of your new product ? goods/services

Segmentation Analysis :-
o Discuss the different ways that the market is/can be segmented:-
o Profile variables: Demographic, Geographic.
o Behavioural variables: Benefit, Usage, Purchase occasion.
o Motivation: Psychographic, Lifestyle, Activities, AIO (interests, and opinions analysis).

VI. New product targeted segment:-
o Illustrate which segment of the market would you plan to target for your new product, justifying your choice.

VII. New product Positioning:-
o Describe how will you position your product versus the competition within your chosen segment.
o New product perceptual map
o The 4 C?s Model (Clarity /Credibility / Consistency/Competitiveness)


VIII. Conclusion

IX. References

X. Appendices

Compare and contrast the approach that a project manager would take in planning and managing two very different types of projects as described in the appended project charters. The projects are:

? Highway Expansion Project (HEP)
? Next Generation Cell Phone Product (NGP)


Suggested approach:

The following approach to organizing and writing this assignment is strongly suggested. Consider the project planning process that the project manager would need to generate for each of these charters considering the very different objectives of the two projects.

Compare the similarities and differences for the planning processes and elements discussed in each of the Chapters 2 - 6. For example,

? for Chapter 2 how would your company go about selecting these projects (vs. other alternatives) and identify the appropriate success measures for each of these projects. Compare / contrast.

? for Chapter 3, what specific skills sets would the ideal PM have for each of these project types. Compare / contrast.

? For Chapter 4, discuss/ analyze any implications for conflict resolution and negotiations for the two projects. Compare/ contrast.

? For Chapter 5, compare/ contrast an optimal project organization for both projects

? for Chapter 6, compare the elements of the project plan including WBS, schedule, scope management and risk management plans. Do not do an actual project plans for each of the projects. Compare / contrast.





Project Charter: Highway Expansion Project (HEP)


Project Manager: MGT609 Student

Business Need:
Due to increase vehicular traffic, the NJ Department of Transportation has awarded Stevens Construction a contract to expand the NJ Turnpike from 6 lanes to 8 lanes between interchanges 11 and13.


Product Description:

Stevens Construction will expand the current highway by two lanes in each direction. The roadway will meet all relevant Federal and State requirements for asphalt highway construction and safety.

Most of the actual construction will be conducted off-hours to minimize the impact on current traffic.

Constraints:
? Budget not to exceed $87,000,000
? Construction complete no later than April 30, 2017
?

Assumptions:
? Contract signed no later than September, 2011
? A $500,000 bonus will be paid for each month that the highway is completed before March 1, 2016.


Exclusions:
None







Project Charter: Next Generation Cell Phone Product (NGP)

Project Manager: MGT609 Student

Business Need:

Motorokia, a global producer of mobile telephony products has decided to develop and produce a next generation touch-screen based cell phone to compete with Apple?s and RIM?s latest products. Without this new generation of product, we are concerned about significant loss of market share.

In order to respond to this competitive threat we need to develop and market our own next generation product within six months from today; our new product must exceed the performance of the competitive products.


Product Description:

Since we do not currently have a competitive product, the NGP must leap-frog available technologies and as such we are planning to use new hardware and software technologies (fluorescent flat screen, Web x.0 software) that have never been used in similar products. Motorokia has very limited experience in the use of these technologies.

Constraints:

? The product must be available for shipment, six months after project funding.

Assumptions:
? The required new technologies will be available no later than 90 days before required product shipment.

Exclusions:
None

I want like to have T. Lavinder do this assignment.

at the bottom are 2 sample proposal

I need a grant proposal, (please be creative as possible) created and I would like to improve the learning environment by proposing the need for 5 computers in my classroom and supplement software called Middle School Content Library from Plato learning @ www.plato.com for helping struggling middle school readers. You may have to research the site to get more information. The cost is $595.00 per access and I would like access for five students which would be $2,975.00. I would need a 3 day training that cost $1,500 per day for a total of $4,500. There are 756 students in my school and I teach Title 1 reading in a low income school. I have 6 classes and each class has about 15 students, the students are low in vocabulary improvement, locating and recalling information, reading for meaning, and critical analysis, so I would like to have a mini classroom lab where we can supplement our curriculum with Middle School content Library from Plato learning. The students love working on the computers but we just dont have enough. Any time technology is involved in their learning process, they excel. We have one computer lab with 30 computers that the entire school has to share. I would like this proposal to simply show how a low income school can benefit from a class set of computers and a supplement software from Plato which is self-paced, engaging, and interactive which has helped hundreds of thousands of students achieve learning success)

Here the parts of the proposal I need:

1)Project Summary/Introduction

This will provide reviewers an overview of the proposal. It is your opportunity to prepare the reviewers for the details that follow.
Checklist for The Introduction:
___ 1. Clearly states who is applying for the funds
___ 2. Describes the applicant and the district
___ 3. Describes the purpose and goals of the program/project
___ 4. Describes the students/staff
___ 5. States what accomplishments in this area may have been accomplished

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2)Need Statement

The purpose of this section is to demonstrate the degree of need for the project. Your first sentence should briefly state the need. Then clearly and concisely describe the need, its causes, and long-term impact. In explaining these need characteristics, be as specific as possible and indicate the sources of your information. You may use personal experiences as a source of information, but this alone is not sufficient. Use data from a variety of sources, such as the following, to support your analysis of the need:

standardized achievement tests
knowledge or skill mastery tests
attitude, aptitude, and interest inventory surveys
questionnaires, opinion surveys, interviews, and focus groups
direct systematic observation of student behavior
demographic or socioeconomic surveys
school and agency statistics (e.g., drop-outs, suspensions, pregnancies, attendance, referrals, SDE Rankings)
state and local assessment studies by other agencies or organizations
(e.g., health studies, population studies, student follow-up assessments, Kids Count)

Checklist for The Needs Statement:
___ 1. Directly relates to the District's goals as well as the goals of the granting agency
___ 2. Is reasonable---doesn't try to solve all the world's problems in one step
___ 3. Is supported by evidence that it can work.
___ 4. Is stated in needs of the students/staff, not the person/team writing the application
___ 5. Doesn't make assumptions
___ 6. Is short and to the point, interesting and free of educational jargon
___ 7. Makes a compelling argument

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3)Goal and Objectives and Evaluation Measures

The goal broadly states the project's approach. Most projects have one goal.
Objectives specify what the students will be able to do as a result of the project. Most proposals include 3-5 objectives. The objectives must be observable and measurable.
(Use verbs such as construct, develop, analyze, compare, identify, explain, etc.).

Example:
Goal: The goal of Danger Along the Oregon Trail is to develop an innovative teaching strategy which will enhance the understanding of American pioneers and their struggles. This simulation of traveling the Oregon Trail will help students overcome deficiencies in science, math, English, and social studies.

Objective l: By May 2004, at least 85% of the students will increase by at least 50% their understanding of why American pioneers went West, what supplies they took, and how nature affected their lives.

Evaluation 1: Pre-tests will be administered September 2003, and post-tests will be administered in May 2004. Results will be compared.

Checklist for The Objectives:
___ 1. Describe the program in measurable terms
___ 2. Describe the students/staff that the program will benefit, and how this will happen
___ 3. Include timelines for obtaining the objectives

Evaluation Measures

Evaluation measures explain how will you know if the participants accomplished the objectives. How will the attainment of the objectives be determined and documented?
Each objective must be evaluated.

Checklist for The Evaluation:
___Presents the plan for measuring how the objectives are met
___Gives a timeline of measurement
___Indicates who will carry out the evaluation(s) and how/why they were chosen
___States the criteria for success
___Describes how the data will be collected
___Explains the tests & instruments chosen to be utilized
___Explains how the evaluation will be reported



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4)Project Strategies/Activities

Describe the strategies/activities you will develop and use to achieve the objectives. Descriptions should be specific enough to convince the reviewer that they will lead to success and improve teaching practices. List the individuals involved and describe their role in each activity. The activities should show how the grant resources (i.e., consultants, supplies, equipment, field trips) will be utilized.

Checklist for The Activities:
___ 1. Describes the activities that will be used to carry out each objective
___ 2. Relates back to each objective
___ 3. Describes the sequence of events
___ 4. Describes the staffing for the activity
___ 5. Describes the students/staff involved in the activity
___ 6. Is reasonable, and can be completed within the timelines given

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6)Timeline

Indicate the chronological order of the major activities or checkpoints that are critical to the successful completion of your project. Be as detailed as possible. Include both program and administrative activities such as:

___administering pre-tests
__arranging and/or conducting workshops, staff meetings, parent meetings
___scheduling field trips and student performances
___completing evaluation of project objectives and final report

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7)Dissemination of Information

Propose a specific method for disseminating knowledge and information obtained through participation in the project to an audience of teachers and/or other school/district personnel.

Provide a description of your dissemination device. It could be audio or videotapes, instructional materials, booklets, etc., which could be reproduced and shared with other teachers and administrators. Your dissemination device need not be in its final form at the end of the grant period.

Example:

Development of a teacher's ocean unit activity manual listing procedures for conducting the ocean unit, strengths and weaknesses of the program, student activity directions and forms, material lists, resource listings, and evaluation forms. This guide will be maintained on-site for future review.

Videotapes and photographs of classroom activities (the building of the whale, the field trips, the "TREASURE OF THE SEAS" scavenger hunt, and beach picnic) will document the progress of the project.

The project leader will conduct an in-service session at the beginning of the next school year to explain the project to teachers and personnel. The presentation will focus on the instructional techniques utilized in the project and the evaluation results.

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8)Budget

Itemize all expenses for the program, from staff salaries to postage. Specify what the grantmakers funds will be used for.
Make certain that figures are added correctly, that totals from page one of the application, the budget breakdown sheet, and the attached narrative budget agree.

Round all figures up to the nearest dollar. Do not use cents. Use the following categories for your budget.

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SAMPLE PROPOSALS 1

SECTION I Project Summary
This project is designed to introduce the scientific process to very young children in a manner in which they can understand, to encourage their use of emergent math and writing skills to track the progress of their project, and to post their project in a graphic mode on the Internet. It is designed to encourage an appreciation of science as a subject and a career and to encourage use of the Internet by kindergarten students. Rose Raiders & Rooters is a term used to indicate people who find antique & miniature roses which are not under the protection of patent and then attempt to propagate the old roses. Our students will plant the bushes, make cuttings of new growth, and attempt to root the cuttings. They will use plants such as "Champneys Pink Cluster" which was originally developed in the early 1800s in South Carolina. Students will plant non-patented antique rose bushes patented miniature roses (permission to propagate has been obtained from the hybridizer Dennis Bridges of Bridges Roses), make cuttings of new growth, and attempt to root the cuttings, with progress, photographs, and information about the project posted on the Internet on the schools web site. Visits from botanists will show children how science can be a career as well as a subject in school.

SECTION II Need Statement (15 points)

Our kindergarten students have the highest percentage of developmental delays in our district.

We want to strive to develop a strong science education program, aimed at building critical thinking and problem solving skills in a cooperative learning atmosphere. Our school is a rural school and the students are for the most part disadvantaged. School records show that the majority of the students qualify for free or reduced lunch program. According to our most recent statistics, our school draws from the lowest median family income in the county. Our current unemployment rate has risen dramatically, with several major employers closing down in the last few years. With recent industry closings in our county, these figures will only get worse. The latest data available on the educational background of the areas adult population reveals that 40% of adults over 18 have less than a high school education. Thus many of our parents and extended family members are not able to provide the extra educational support their children need.

Because of the low economic status of our student population, opportunities to participate in hands-on science and technology experiences to heighten, reinforce, and complement their studies do not abound.

Target 2000 emphasizes the need for scientific literacy. The BSAP objectives and Science Frameworks all provide a direction for meeting that goal. An old Chinese proverb states "I hear and I forget. I see and I remember. I do and I understand." We believe that by giving our children a chance to conduct a rooting experience with plants which will continue to grow over the course of their school career, we will enhance their chances for appreciating science and viewing it as a desirable subject area.



SECTION III Goal, Objectives, and Evaluation Measures (15 points)

Goal: to significantly increase the number of kindergarten children who indicate an appreciation and enjoyment of science activities and to encourage them to view science activities as a positive subject matter. Essentially, we want the children to learn that science is an ongoing process, an enjoyable subject, and a viable career option for their future.

Objective 1: Students will create a school garden based upon antique & miniature roses, including roses developed in South Carolina in the early 1800s.

Evaluation method for objective 1: A yes/no checklist will be utilized to determine achievement of this objective. Achievement will be obtained if the garden is: 1) actually created on school grounds; 2) created through the use of antique roses; and 3) includes roses such as Champneys Pink China (a rose developed in the early 1800s at the Champney plantation in Charleston). A Consulting Rosarian from the American Rose Society will conduct this evaluation.

Objective 2: Students will indicate an increase in positive attitude toward science.

Evaluation of Objective 2: Students will be surveyed regarding attitudes toward science. The survey, to be administered in August and in April, will use a Likert-scale. 90% of children reporting an increase in positive attitude toward science at the end of the year will be considered achievement of this objective.

Objective 3: Students will be able to conduct propagation through a hands-on rooting project involving antique & miniature roses.

Evaluation of Objective 3: 80% of students who are able to root a rose cutting successfully will be considered achievement of this objective. The rooted cutting may be kept at either school or at home, if the parents would like to participate.

Objective 4: Students will use a special web site for highlighting progress of their project.

Evaluation of Objective 4: Achievement of this objective will be attained if the web page (including photos of the children and their projects) is created, placed on the school web page, and updated at least monthly during the year. The building principal will verify achievement of this web page.

Objective 5: Students will increase understanding about the relationship between careers and future employment, which will be enhanced through visits from local botanists, Agricultural Extension agents, rose growers, and others that work with plants or weather.

Evaluation of Objective 5: A teacher-made checklist will be created to determine the number of students who wish to enter science as a career. An increase in the number of children indicating interest in science careers between August and April will be considered achievement of this objective



SECTION IV Relationship of Objectives to Curriculum Frameworks or School/District Renewal Plan (10 points)
Science frameworks call for students to use the process skills to observe, classify, measure, infer, predict, and be able to communicate science principles and to design, conduct, and evaluate a scientific investigation. (Objectives 1, 3, 4, 5)
Knowledge of science standards for Area II Earth systems includes properties of earth materials, interactions of the earth, and changes on earth. Activities include daily observation and recording of weather data, growth, and changes of mother pants, growth and changes of cuttings. (Objectives 1, 2, 3, 4, 5)
Science frameworks professional development standards include trying new strategies in the classroom and involving students as active participants. All objectives in the project relate to this standard. (Obj. 1-5)
SECTION V Project Strategy/Activities (20 points)
Explanation of program:

Meetings will be held to assure complete understanding between principal, media specialist, teachers, and volunteers.
A newsletter will be sent home to parents explaining the project.
In class, the project will be exlained to the children.
At Open House, the program will be presented to parents.
Program Implementation/Measurement of Progress:
Students will use the scientific method as a guide for their activities.
A minimum of 20 varieties of antique and miniature roses will be purchased for the school garden to be used as "mother plants" for cuttings. These will be posted on the Rose Rooters web page. (relates to objective 1)
Students will "adopt" a rose to observe all year (seasonal changes, flowers, seeds, leaves, etc). Plant observations will be recorded and posted on the Rose Rooters web page. (relates to objective 3 & 4)
Plant studies will be ongoing in the classroom (observe process or rooting cuttings, shared responsibility of baby plants, growth of plants in garden). Charts in classrooms will measure the progress. (objective 2, 3, 4)
Reading, math, and writing lessons will utilize concepts being taught. (objective 2, 3, 4)
Activities integrating the teaching of science, reading, math and writing will include thematic units.(objectives 2, 3, 4, 5)
Students will be designated as monthly photographers to take pictures with digital camera, so that progress of rooting experience can be placed on class web page.
Monthly centers will be themed around roses.
Journal writing experiences will highlight students progress in growing the plants.
Measurement activities will be used throughout (how much potting soil, how high the plants grow each month, etc.)
Students will hold a "Stinger Rose Show" in the school library. Ribbons and awards will be given to each participant. (Stinger is school mascot.)
Pictionary units will be changed every two weeks, utilizing terms from rose culture (example: bud, root, leaf, flower, etc.).
Community support is evidenced though plans for a rose garden planting on the town square, to be attended by the Mayor and members of town and county council, as well as visits from the Honea Path Senior Citizens.
School support is evidenced through the use of the school web page for the childrens project. Also, use of school equipment such as printers, browser software, and access to the school web page are indicators of school support.
The school media specialist has agreed to create the web page for the Rose Raiders and Rooters project, and to teach the kindergarten teacher and children to maintain it for the kindergarten class. (objective 4)
Outside Resources/Volunteers (relates to objective 5)
A weatherman from the local TV station will visit the school to talk to students.
Seth Benson, consulting rosarian & high school technology specialist from Augusta (GA) Rose Society and Jenkins County (GA) High School, will speak to the children and assist in their introduction to rose care.
A local consulting Rosarian will assist guiding the students in the process.
A local rosarian has offered to make her garden available for field trips and to assist as needed.
A specialist from the states AOP Science Hub will visit the classes each season.
A specialist from the Weather Station at the Anderson Airport will speak to the class.
A botanist from Bridges Roses (Shelby, NC), Wayside Gardens (Hodges, SC), Roses Unlimited (Laurens, SC), The Mini-Rose Garden (Cross Hill, SC), or Park Seed Co. (Greenwood, SC) will visit the classes.
Students may take rose cuttings home to root in a home window, encouraging parent involvement in the project.
SECTION VI Timeline (5 points)
August, 1998

Order materials for grant program
Prepare materials to send home with children explaining program.
Rose hybridizer Jeff Bridges will visit the school and give a demonstration on roses to the children.
Field trip to the garden of a local rosarian to observe various types of roses (hybrid teas, floribundas, grandifloras, old garden/antique roses, shrub/species roses, miniature roses) in a garden setting. Demonstration of pruning and of taking cuttings for rooting will be given.
September
Purchase supplies for plants.
Pick up roses at sources.
Prepare soil and make garden bed for the "mother site."
Plant roses for "mother site."
Water roses and mulch.
October
Take cuttings of rose bushes for rooting.
Establish identification system for plants and children.
Students develop "baggie" greenhouses.
Students plant cuttings in baggies.
Students care for cuttings and note progress.
Develop web page for class.
November
Photograph cuttings and note progress in rooting.
Botanist will visit class to explain how roots help the plant grow.
Students explain what they have done thus far and post on web page.
Consulting Rosarian from American Rose Society will visit class to help students.
December
Visit from AOP Hub Science specialist to explain the growth process of plants during winter.
Students continue to care for their rootings and post progress.
January 1999
Visit from meteorologist to explain weather and its impact on agriculture.
Student roses should have developed strong roots by this point, and will need ongoing fertilization and care.
February
Visit from consulting rosarian to demonstrate pruning techniques on "mother" plants.
Plant some of the rooted plants outdoors.
Students will water and care for newly planted roses.
March
Visit from botanist to explain how growth occurs in springtime.
Plant some of the rooted plants outdoors.
Students will invite Honea Path Senior Citizens to visit the garden and demonstrate how they raised their plants.
April
Students continue to care for outdoor garden and monitor progress.
Plant remaining rooted plants outdoors.
Students will plant some rooted roses in the Honea Path Community Garden, with Mayor and Town Council present.
Compare progress of plants which were planted outdoors in Feb., March, and April.
Evaluate progress and final results.
Consulting Rosarian from American Rose Society will visit and evaluate.
Exportable product will be developed and submitted to district.
Final report will be sent to State Dept. of Education.



SECTION VII Dissemination of Information and Exportable Product (10 points)

A pictorial record (videos, still photographs) of the activities and projects will be kept through the year. Students will have a responsibility to contribute throughout the year to this record. The progress of the program and its final evaluation will be distributed internationally through the school web site.

The project will be described in a brochure made available to state teachers, and placed at the school district office. The project will additionally be submitted as a proposal for presentation at the SCAEYC conference. An article about the program will be submitted to the American Rose Society magazine. Additionally, television and newspaper coverage will be requested.





SECTION VIII Budget Form and Narrative (10 points)

Expenditures are grouped by object numbers, which are explained in the instructions on pages 14-15. Seek assistance from your district finance office to ensure that expenses are identified and entered correctly. Round numbers to whole dollars.
Functions
Major Heading Series
Salaries
100
Employment Benefits
200
Purchased
Services

300
Supplies &
Materials

400
Capital
Outlay

500
Total
Instructional Series 100 1606 2394


Budget Narrative:

Source for non-plant supplies: Lowes of Anderson, SC

Pruners (4 @ 30.00) $120.00 Potting soil $135.00

ZipLoc Bags $50.00 Fungicide $40.00

Gloves $150.00 Plastic pots $150.00

Sprayers $50.00 Shovels $90.00

Garden hoses 30.00 Soaker hoses 55.00

Fertilizer 37.00 Pinebark mulch 200.00

Tumbling composter-130.00

Plant material: Rose bushes 300.00

Miniature roses (source: Bridges Roses, Shelby, NC) Varieties to be selected as available
Antique roses (source: Roses Unlimited, Laurens, SC) (Examples of varieties to be selected upon availability from list as follows:) Bourbon: Mme. Isaac Pereire (dp) 1881; Zephirine Drouhin (mp) 1868; Hybrid Musk: Ballerina (mp) 1937; China: Geen Rose 1855; Old Blush (pb) 1793; Noisette: Champneys Pink (lp) 1811
Equipment: (Source: Vendor with best price in Fall, 1998)
Computer with network card 1995.00
Digital camera (D-220L) 399.95
Supplies (paper for newsletters, envelopes, etc.) 70.00
Total: 4,001.95
Total requested: 4,000

Project Name: Rose Raiders and Rooters School: Honea Path Elementary School

Signature: Signature

District Finance Officer District Grants Contact

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SAMPLE PROPOSAL 2

Project Summary -- Stinger Lab: Science Lab Experience for the Very Young Child
The purpose of this project is to increase science understanding among the students of Honea Path Elementary School (school mascot: Stinger) and to ensure students' future interests and success in science. There is a low percentage of students in the school district selecting the sciences for careers, especially among females and minorities (as reported by curriculum supervisor for District 2). The negative perception of science as either "boring" or "hard" begins at an early age. The Stinger Lab project is designed to hook children into enjoying science at a very early age, and to encourage this positive attitude in older years. The goal is to improve students' attitudes toward the study of science, and to increase students' level of knowledge and skill acquisition in science.. The exportable product for this program will be a brochure which can be used by other teachers in South Carolina who may wish to duplicate the program.

Problem Area

Honea Path Elementary School is a school which serves the children of a small community. The school is located in a working-class area, and there is very low parental involvement with school activities. This is due primarily to the fact that both parents work outside the home in 86% of the families of students in the school (based upon information from school records). According to census records and home surveys, 54.7% of parents have no education past the high school diploma; 23.0% have less that a high school education (Southern Assn. Report, 1994). The parents appear to have neither the time nor the educational background to support their children in appreciation of the sciences. The school faculty believes that an intervention is necessary to increase student achievement in science. Teachers established a rudimentary lab using an unused classroom, but little equipment and reference material is available in the lab. Data regarding the problem is as follows:

1. Honea Path Elementary has the highest percentage of students with developmental delays in the district, which places these students at risk for future school failure. South Carolina's average first grade retention rate is 12.4%; Anderson County's average is 10.0%; Honea Path Elementary's retention rate is 19.7% (SC Dept. of Education Data).
2. State average of readiness for first grade details that 25.6% of SC children are not ready for first grade, whereas Anderson County's level of not meeting standards for readiness is 24.9%. Honea Path Elementary's level of students not meeting standard is 27.9%. (SC Dept. of Education Data)

3. Twenty percent (20%) of the student population has been retained at least once during the Pre-K through Grade 4 time period, many having been retained more than once (School records, 1993-1994).

4. Forty percent (40%) of the children scored below the national standard in Science (grades 1-4).

5. According to an evaluation by teachers in March, 1994, all fourth grade teachers reported that the girls in their classrooms were already exhibiting negative attitudes toward science, and three of five reported negative attitudes toward science among minority race children. This indicates that the negative attitude toward science is emerging at a young age among the students at Honea Path Elementary School.
6. According to the 1994 Ten-Year Self-Study for the Southern Association of Colleges & Schools, the #1 need listed for the school's short-range plans was for an inservice education program for teachers in science.

The above data supports the need of Honea Path Elementary School to institute a program of hands-on science in the primary grades.



Goals & Objectives

The goal of the Stinger Lab program at Honea Path Elementary will be to significantly increase the number of children who indicate an appreciation and enjoyment of science activities, and to encourage them to view science activities as a positive subject matter. By the end of the project year, the grantee will develop, incorporate, and evaluate the use of a hands-on and laboratory science program to improve the levels of awareness and appreciation of science among the schools primary & elementary population. The grantee with organize for use by other primary/elementary teachers a brochure on developing the program which can be used as an exportable product by other teachers throughout the state.

Objective 1: The teachers in the primary & elementary program will significantly increase their skills in science instruction of very young children.

Objective 2: The students in the primary and elementary classes will exhibit a positive attitude toward science.

Objective 3: The students will increase understanding about the relationship between careers and future employment, which will be enhanced through visits from local veterinarians and others who work with animals.

Objective 4: Females and minorities will indicate an increased positive attitude toward science as a future career.

Objective 5: Parents will report an increase in awareness of the need for science appreciation.







Evaluation Plan

The principal and lead science teacher will conduct formative and summative evaluations of the progress of the program during the school year, at regularly scheduled intervals. Any modifications needed to improve the program will be implemented as required.

Objective 1: The teachers in the primary and elementary program will significantly increase their skills in science instruction of very young children as measured by 100% participation in an inservice training program by primary science specialists designed to improve and reinforce classroom science instruction ..

Objective 2: The students will exhibit a positive attitude toward science, as measured by a survey administered in March of 1995. 95% of children who report a positive attitude toward science, using a Likert-scale evaluation, will be considered achievement of this objective..

Objective 3: The students will increase understanding about the relationship between careers and future employment, which will be enhanced through visits from local veterinarians and others who work with animals, as measured by a survey of student attitudes. 85% of children who express an interest in science as a career will be considered achievement of this objective..

Objective 4: Females and minorities will indicate an increased positive attitude toward science as a future career, as measured by an evaluation of teachers in March 1995. 100% of teachers who report that females and minorities have exhibited a positive attitude toward science will be considered achievement of this objective..

Objective 5: Parents will report an increase in awareness of the need for science appreciation, as measured by a survey to be administered by the PTO. 70% of parents reporting an increase in awareness of the need for appreciation of science will be considered achievement of this objective.



Description of Activities

The proposed program goals encompass a wide range of curricular areas. The program encompasses the affective, cognitive, and psychomotor domains of learning. The Stinger Lab program will utilize a multi-media approach which encourages young children to explore the world using all of their senses. It combines classroom teaching with laboratory activities and experiences, so that the lab visits will become a powerful stimulus to science learning in the early grades.

During the 1993-94 school year, teachers developed a rudimentary lab using an unused classroom. There is only a minimum amount of equipment and reference material available. In order to create more interest and individual active participation in the subject area of science, hands-on laboratory experiences will be developed to correlate with topic areas studied during the school year. This program will greatly supplement laboratory materials and reference materials in the school's media center.

This program includes a teacher training component. Before the teachers introduce the program in their classroom, they will receive workshop training from science specialists and educators. Training will be conducted both at the local school and at science centers such as Roper Mountain Science center and Clemson University planetarium. Teachers will be introduced to materials and offered specific ideas and lesson plan suggestions for implementing the program in the classroom and in the lab. Teachers will be exposed not only to the science content that the children with learn, but to additional information that will enrich their understanding and performance as teachers. From a trained science specialist, they will learn how to use specific types of lab exhibits to reinforce classroom science instruction. For continuing support, the teacher is provided with instructions that include a mastery list of concept for the primary and elementary program. There are also scope and sequence charts keyed to each book.

Children learn that science is an experience to be shared. Their understanding and excitement may take them beyond their regular reading levels. Books are provided for the appropriate reading level which can be ready by parents or teachers to the students. Books will be available in both the science lab and in the school library.

The program presumes that science is as basic to education as reading and mathematics and should be presented to children at the same time. It has been designed to educate young children in the fundamental skill of science--observation. Numerous games and physical activities will be included in the program. The lab visit will be the earliest laboratory experience for young children.

The program will be modular and flexible. It will be used as a supplement to the school science curriculum. The program will also enhance other areas such as understanding and expressing spoken language and developing reading and writing skills. The program consists of books and science kits, each devoted to a different science topic. Lab lessons will be planned for each class. These thematic lab trips relate closely to the content of the program materials and serve as the earliest and most enjoyable laboratory experiences for this age group.







Time line

August 1994

Director of Roper Mountain Science Center will be contacted to establish a date for inservice activities for teachers. Materials for the teachers will be ordered..
September
Lab educational specialists from science centers will provide training program for all teachers involved in the program.
October 1994-April, 1995
Teachers will begin teaching the students in the primary & elementary program about the sciences using materials and using strategies learned in seminar by lab representative.
Students in the primary & elementary grades will visit the Honea Path Elementary School Stinger Science Lab for continuing laboratory experiences.

November-May, 1995
Teachers will increase in-depth instruction, teaching the students in the primary & elementary program about science topics (such as air, water, force, mechanical energy, heat, sound, light, magnetism, earth & space, animals) using materials and using strategies learned in seminar by science specialist.
Formative evaluations will be conducted each nine weeks by the principal and science specialist to determine the effectiveness of the program and to allow for modifications which might improve the service.
May, 1995

A summative evaluation of the project will be conducted and report submitted to the State Department of Education.











Exportable Product Description

A brochure will be made detailing the program and explaining how it could be used by other schools. The brochure will be printed on a laser printer in camera-ready format which can be duplicated with minimal cost for other schools who request the information. The brochure will be provided to the State Department of Education without copyright protection to allow for duplication for other schools.



Section X--Budget

Salaries

Eight substitute days, to release teachers for inservice training 400.00

Employee benefits

Purchased services

Supplies & Materials



400 Supplies and Materials

Kits for Laboratory Experiences:

Primary Sci-Quest Kit for grades K-4 193.00

Teacher guidebook for Primary kit 20.00

SciQuest Weather Kit 109.00

Air MiniKit 39.70

Force, Mechanical Energy & Work mini kit 25.80

Water Mini kit 31.80

Heat MiniKit 34.95

Sound 23.80

Light 29.29

Magnetism 27.30

Earth & Space 11.60

Subtotal: 518.94

AudioVisuals

Science Videos (National Geographic, SVE, etc.) 438.00

Subtotal: 438.00

Books for Science Lab

2000 Gooey, Slippery, Slimy, Weird & Fun Experiments 12.95

Animals 9.95

Astronomy for Every Kid 10.95

Biology for Every Kid 10.95

Chemistry for Every Kid 10.95

Earthquakes 9.95

Earth Science for Every Kid 10.95

Gravity 9.95

Machines 9.95

Magnets 9.95

Microscopes and Magnifying Lenses 9.95

Molecules 9.95

Physics for Every Kid 9.95

Everyday Science Sourcebook 21.00

Subtotal for Science Lab Books $157.35

Other science books to be ordered by media specialist library $485.00

This is quite a simple writing assignment although involves some creativity, and knowledge of marketing.
No resources will be need on this assignment.
There are two "tasks" to this assignment (as you will see below). There is NO introduction or conclusion needed for the assignment. The first task can simply be separated & be known that is is the first task by typing "TASK 1-" and then continuing on to write. And the second task can simply be separated & known that is is the second task by starting a new line and typing "TASK 2-" and then continuing to type. Each questions or "tasks" are completely separate questions and not related on any level.Here are the "tasks"/ questions:

Task 1 - Product Description--

Youre writing a product description for a new moisturiser called Wonderful Cream with the following four characteristics:
1. Anti-ageing product
2. Part of a regime
3. High end luxury
4. Provides results

(In 150 words use your creative juices to tell us why we need this product.
Hints and tips: We like creative answers that sell experiences. Think Mark & Spencers department store or Macy's.)

Task 2 - Experience Description-

Youre trying to convince a female friend to take a spa trip because shes never had a massage let alone stepped into a spa. Describe in 200 words why shes going to have an unforgettable spa experience. Be as creative as you feel necessary.

Thank you and hope that was a clear enough specification.

This is a research paper on the stock/company Allstate (ALL).
Take into consideration you invested into this company 10 weeks ago.
The paper must include the following:

* Company description, mission or purpose statement, or mini-history (keep it very brief).

* Product descriptions (Don't make these up), product catagories, and new product development.

* Review financial data (income statements, balance sheets). What conclusions can you draw from analyzing this information?

* Competitors and industry characteristics and trends.

* Briefly discuss international operations, global acquisitions or expansion.

* An analysis of the company's stock performance 2003 to present.

* Mergers, acquisitions, company news, law suits, or other factors affecting performance and stock price during the last 10 weeks.

* Analysts' outlook for 2008-2011 and industry trends.

* Analysis of this stock's/company's outlook, and if you would recommend a buy or sell.

* What you learned from this experience.

* How you could apply this project to your personal financial outlook.

* How you can now think more critically and creatively about investments.

I am the brand manager of a renown consumer product marketing company responsible for Hong Kong and Macau markets.

Currently, I am working with product manager to launch a new product in Hong Kong, 2011 ? Q4. To ensure a smooth product introduction, I am requested to produce an advertising and promotion plan within a given budget. Since the product will be rolled out during the Christmas holiday, hence the advertising and promotion plan is going to cover activities from 1 Dec 2011 to End Dec 2011. I propose to seek HK$2 million promotion budget to complete this product introduction.

The company is Hong Kong Ocean Park, the product is the three in-park themed hotels named "Ocean Hotel", "Fisherman's Wharft Hotel" and Spa Hotel.

Discussion areas Weighting
Executive summary
- Smmarize the key findings and list out the major issues here 10%
(max 200 words)

Background of studies
- Brief introduction of the company
- Product descriptions ? what product or services that you are sellings
- The industry uniqueness ? the implication of FMCG or shopping product?
Environmental scanning
- Conduct a situation analysis ?SWOT in a table format
- Conduct a customer analysis ? identify and justify the STP ? a statement of your target and brief about their distinct behavior
- Conduct a product analysis ? Product level analysis
- Indentify competitors of your selected industry ? direct / indirect / potential and the implications 25%
(Max 850 words)
Campaign objectives and key messages
- Identify the overall branding strategies and elaborate the reasons behind
- Name the top 3 communication objectives of this A&P campaign
- Key messages of the A&P campaign ? justify the key messages by your product attributes /benefits and unique selling propositions 10%
(max 250 words)
Advertising activities:
1. Creative consideration
a. Print (10%)
- Collect a list of print creative of a selected industry of your choice and comment the strength and weakness of your company and your competitors (at least 3 competitors in a table format)
- Propose a campaign print creative and discuss why it would be effective
b. TV (10%)
- Propose a story board and discuss how your story board message would align with your key messages and theme line
c. Justification (5%)
- Customer response hierarchy model discussion
- Consideration of celebrity / talent / spokesperson /opinion leaders on your advertising campaign and justified by reasons

2. Media consideration (10%)
- Media selection discussion
- Media reach and frequency consideration of your campaign
- Media scheduling discussion
- Media budget split discussion 35%
(max 1,400 words)
Sale promotions activities:
- A summary table to demonstrate the key sales promotional activities of your competitors
- Recommend top two promotional tactics that you will adopt and justify why it will be success
15%
(Max 700 words)
Conclusions, reference page and other appendices
- Include in-text referencing and reference page ? must use Harvard referencing system

The following appendices are excluded from the word limitation
- Appendix 1. Creative collection ? that include your company and competitor?s print creative
- Appendix 2. A print creative of your product promotion
- Appendix 3. Storyboard ? a story line illustration of your creative
- Appendix 4. Creative brief ? list our all the details when you communicate with your agency
- Appendix 5. Media scheduling ? a project gantt chart summary 5%
(Max 100 words)

first of all I request this paper to FLWriter2011.

You have some important decisions to make about your company. Your first decision is whether to be a Branded Manufacturer with your own label, or to create your company as a Private Label Retail Company.
As a manufacturer, you will be selling your product through established Retailers. As a private label Retailer, you will be making your product and selling it under your own label directly to the consumer. Recognition of brands that are both Private Label and manufacturer brands is important as well. Find an example of each in your closet.

Please do the following:

1. Identify whether your company will be a Branded Manufacturer or a Private label Retailer

2.Decide on a Brand Name, and Design your own Brand Label(Use your creativity!)
You can use software or draw by hand.

3.Determine your channels of distribution. Include what percentage of your business you expect to be devoted to each channel.(Refer to your marketing background for this one!)

4.Decide if you will own your factories, work with contractors, or package manufacturing vendors to have your fashions made.

5.Search in your closet, and locate one garment that is a Private Label Brand, and one that is a Manufacturer brand. Be sure each has a complete care/content/origin label and supply a complete Product description
of the garment and all the label information for each. the label must have a RN,WPL or CA number with the garments at a local department store for this assignment.

This site can help: www.garmento.org

Develop a written marketing plan for a new product. Included the 4 areas to address. Please separate each of these points. 1 page per point. So for ex. Headline the page with attriute analysis and dedicate a page to that. Headline page 2 with competitor analysis and dedicate a page to that. So on and so forth. I have also included details on the product I chose below.

Attribute Analysis
Competitor Analysis
Promotional Strategies and Campaigns
Channel or Distribution Strategies


Product Name: Smart Wall?
Product Description: Wallpaper comprised of mini LED lights that can be controlled with a smartphone app. The app allows users to select colors and patterns from stock options or pick up a color/pattern by scanning it from an existing object. The wallpaper color/pattern changes to the selection until it is changed again.
Can be used as an accent wall in homes or offices
Versatile product that lets you change colors without having to paint no moving furniture, taping walls, messy paint
Can change color to match dcor, for parties/themes

Hello ,
The following is a team assignment which I need to complete the following portions :
? Pricing
? Marketing communication (including public relations)
? Distribution strategy (domestic and international market entry)
I have attached the previous completed related assignments for review purposes of the writer ! I also need some references as well like 3-4 references .
Thanks

Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team?s Product Launch Plan:

? Product description
? Product positioning
? Targeting
? Market needs
? Market potential and market growth
? Company SWOT analysis (include analysis from both countries chosen)
? The competition
? Marketing objectives and marketing strategy
? Pricing
? Marketing communication (including public relations)
? Distribution strategy (domestic and international market entry)
? Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
? Marketing research conducted for the plan

Format your paper consistent with APA guidelines.

Instructions

Analysis for Marketing Planning
By: Donald R. Lehmann & Russell S. Winer
Seventh Edition

Instructions:

I. REVIEW: Chapter 6

II. PRODUCT DESCRIPTION:
The new product Carolina Swagster (this is a fictitious product) is a eco-friendly and environmentally safe motorcycle cruiser. The Swagster will be designed as a hybrid and gas driven cruiser; with a 1500 cc engine that is liquid cooled with dual overhead cams. The top speed is 240 miles per hour. It is fuel injected and shaft driven with a 6 gallon fuel tank. It has a lightweight aluminum frame and aluminum alloy wheels.

III. TASK:
Analyze the market and sales potential for the Carolina Swagster and create a sales forecast. Select a forecasting method listed in the chapter provided that is appropriate for the product and construct a forecast. Justify selection choice and defend the assumptions made in the forecast. Complete the forecast and summarize the relevant information in a table.


There are faxes for this order.

Customer is requesting that (Infoceo) completes this order.

fax will give full details. Develop a strategic marketing plan discuss the key factors such as demographic, economic, natural, technological, political, and cutural developments, that affectmarket. Se assignment sheet and product description sheet.
There are faxes for this order.

Instructions

Read through the business plan, and write a paper outlining whether you recommend investing $5 million into the business or not. Clearly state your reasons.

In your decision-making process, you may want to consider the following questions:

Management Issues

What do you think of the management team?
Are there any gaps?
What other information would you like to know? How may you get that information?
Market and Product Issues

Is the market attractive? And big enough?
Are there concerns that you have with this specific industry and market?
What do you think about the product description?
Is the timing good for this business idea?
Financial Issues

Do you believe the financials? Why, or why not?
Are there ways that you can increase your confidence in the projections?
What kind of valuation will you put on this company (no need for exact numbers??"just say high, medium or low. Keep in mind that if you go with low, or even medium, the entrepreneurs may reject your offer and go with your competitor).




-As you evaluate the investment opportunity, which is the topic of the project, you should use the frameworks that have been developed before. Is the innovation a business model innovation? Is it disruptive? How will culture play into this? Is there market research that can be done? And so on.

I should emphasize that I am not looking for a correct answer here. It does not matter what your decision is; what matters is that you have arrived at the decision in a thoughtful, logical manner. This project will be evaluated according to the following criteria, listed in order of importance:

Consistency and strength of arguments
Style (grammar, spelling, punctuation)

ASSIGNMENT: TECHNICAL INSTRUCTIONS-construct a usability testing memo of any type of technical instructions on any topic.

For this writing assignment, you are to write instructions for a class member to perform a certain task without your assistance. Instructions are a document (or series of documents) that give the steps required to complete a task or perform a procedure. To do this well, you must 1) determine the context, purpose, and audience for a set of technical instructions; 2) describe instructions from the readers point of view; 3) present information in an attractive, accessible, and usable format; and 4) perform and report the results of usability testing on the instructions.

Your instructions should have:MEMO
o A clear and limiting title,
o A general introduction as to the purpose for the instructions,
o A list of equipment and materials,
o A description or illustration of the completed process or end result,
o Step-by-step instructions for completing the process,
o Any necessary checklists, warnings, or troubleshooting procedures,
o Visuals,
o Appropriate detail and level of technicality,
o Short, logically shaped sentences,
o Parallel phrasing, and
o Effective, usable design

Please write a set of instructions that cannot be found somewhere else. If at all possible, write a set of instructions that can be used in your lives outside our class. Your instructions may take any form (be creative), and should look like the document that would be found outside the classroom. Also, many instructions include a product description if necessary.

As part of the assignment, you will test your instructions; therefore, students in the class must be able to complete your process during class time. See chapter 16 for information on usability testing. Before you come to class, you will want to prepare a survey or list of questions to assess where and with whom your instructions succeeded and failed. You need to compile that information and present it in a memo that is no less that two single-spaced pages and includes at least two original visuals (e.g. graphs, charts, diagrams) that demonstrate where and with whom your instructions failed/succeeded.

Other specifications for the memo:
1. The usability testing memo should follow a standard memo format including summary statement and headings.
2. The memo should report your goals for the testing, describe the users and the tasks you specified, and summarize the quantitative and qualitative data.
3. The memo should report on how you revise your instructions

You will work in groups to complete one set of instructions and one usability testing memo addressed to me. Be sure to turn in one audience analysis memo with the instructions and usability-report memo; each group member should turn in a peer evaluation memo.