For this assignment you are required to investigate a given topic. Currently issues around patient safety and risk management are of considerable interest in all facets of healthcare and this forms the broad basis of the given topic. You will be provided with the first article, as below, which is essential for you to review.
Considine, J. & Botti, M. (2004) Who, when and where? Identification of patients at risk of an in-hospital adverse event: Implications for nursing practice. International Journal of Nursing Practice. 10: pp. 21-31

Considine and Botti (2004) provide a good overview of the literature and raise a range of relevant aspects to this issue. While you are required to address this topic broadly, you need to choose a specific focus for your review.
It is essential that you use the article cited above as one of the three to be reviewed. This will give you some ideas to help you to choose the focus for your search of the topic in the literature.

You will choose two more journal articles which relate to this topic. They do not need to be saying the same thing in fact articles that propose different views often make for a more interesting review, as you can analyse and critique these views and analyse your findings.

This section provides an overview of the structure and grading of the assignment.

See the marking criteria sheet that follows to see how the criteria are written and the grading system.

This assessment is divided overall into three parts:

? Part 1: Abstract and introduction (5 marks)
? Part 2: Articles reviewed (30 marks)
? Part 3: Overall concluding summary and directions (15 marks)

Using this structure, we suggest you use the following approach to this assignment.

Start with Part 2. This section presents your own review of each article, identifying the key points which support your approach to the topic.

For each article, you must write your own review.

? Begin with a concise introduction (author/s, their approach to the topic), and then a statement of each articles relevance to the topic for the article review.
? Following a description of the background to each paper/study, you then present your overview of the main points, and an analysis and discussion of the issues raised in each article.
? The next step is to include your critique and evaluation of the specific article and is where you state your professional judgement of the content and/or approach of each article.
? For each article write a brief summary and conclusion that draws together the essence of each paper and how it contributes to your understanding of your topic.
? It is customary in a review of this kind to also identify any limitations, gaps and/or future directions for further scholarship in the area. Each article review should be approximately the same length.

Next, prepare Part 3 in which you:

? Present a discussion of the commonalities/ differences in the three articles. Finish with a summary which brings together the findings and conclusions of the entire review.
? Then present your own ideas and conclusions about the directions for improving health outcomes for hospitalised older adults and nursing practice.

Next, prepare Part 1. Begin by preparing the introduction in Part 1. This section sets the scene for the reader and provides the structure for the whole review.

? The introduction presents the framework and key issues for the whole review. You will state very clearly what the whole review is about and how it will be presented. It typically provides a mirror image of what is discussed in the conclusion.
? Finally, having written the whole piece, you then write the abstract, which provides a concise overview of the whole piece, addressing the purpose, background, approach, important findings and implications and conclusions of the paper.
? Complete the Reference List, to include all articles used in the assignment.
? Note that you must submit your two self-chosen articles with your assignment. Do not submit the article provided. You may submit the articles that you have actually used it is not necessary to re-copy and present clean copies.


There are faxes for this order.

A. Introduction and significance of the problem
As an introduction to this paper, an explanation of the topic is presented as an issue or problem for nursing. A few studies relevant to the topic as an issue/problem can be integrated to support your position. Explain why the topic is important to nursing, nursing practice, or clients. Support your explanation with a few studies or relevant literature as you develop the paper.

B. Empirical Review (Review of the Literature)
This presentation reviews the empirical literature relevant to the topic. Focus on the studies and literature that identify the variables you are interested in exploring, explaining, testing, validating, or predicting. Primary and secondary sources are cited in a well-integrated discussion of the literature. Avoid listing general information from each reference; a synthesis and integration of pertinent information is expected. A minimum of five research studies should be reviewed. Approximately 7-8 pages are appropriate.

C. Conclusions
This section of your paper should provide closure for the reader, that is, the path of your argument should end with a conclusion of some kind.

This is not an actual methdology, because it would be longer in length. This should be a brief scenario provided to serve as a bases for developing methods to address the following questions:

The local school board is attempting to make a decision regarding offering on-line courses at the high school level. IT has no data on how on-line systems affect student performance at the high school level. It decides to pick two high schools in the district to begin their investigation. In addition, it picks history as the subject.

The Purpose: To determine what effect course delivery methods have on student performance in history.

Research Question: What effect does course delivery methods have on student performance in history?

Course delivery methods: Online and standard classroom

Note: You may need to make certain assumptions in order to conduct the study. And assume certain conditions are in place to conduct the study.

Make sure that in the methods section the following elements are addressed:

Setting

Population

Sample size, how selected, type of sample technique used

Indpendent variable

Dependent variable

Procedures to conduct the study

Data collection procedures

Null and Alternate hypothesis

Assumptions-those specific to the study

Purpose of the project:
Locate and critically read journal articles that use statistics .
Make sense out of the basic research approach of the studies selected.
Figure out what the hypothesis is, what the variables are, and how the variables are defined by reference to data types and levels.
Spot the statistical significance in the journal article's inferential design.
Select two quantitative research reports that test a hypothesis.
At least one of the research reports must use correlation statistical procedures, and at least one of the research reports must use inferential statistical procedures. Both research reports must relate to the same health care issue, and both must include statistical tests such as t-test, ANOVA, chi-square, Pearson's or a non-parametric version of the Pearson (that looks for association rather than correlation).
The selected research studies must be from reputable journals that test hypotheses using statistical methods?
Peer reviewed Journals
Provide copies of the articles PDF Please
Answer the following five questions for each of the articles selected
Question 1 State the articles research hypothesis. If the article doesnt do this, or doesnt do it clearly, state what you believe is the testable hypothesis.
Question 2 What research subjects or data sources did the researchers use in the study?
Question 3 What are the specific variables of interest, as well as the possible confounds and covariates the researcher should consider? What are the data types and levels of these variables?
Question 4 What statistical tests were used? Were they inferential or correlational? Were they parametric or non-parametric? Give the specific names of these tests.
Question 5 How are the results of the statistical analysis shown to be statistically and/or practically significant, or not significant? What was the p value mentioned

Case Study of the Navy Marine Corps Intranet project (NMCI)
This case study takes you through a timelined examination of the Navy Marine Corps Intranet project (NMCI) awarded to EDS. Per the company's website, "EDS (NYSE: EDS) is a leading global technology services company delivering business solutions to its clients. EDS founded the information technology outsourcing industry more than 40 years ago. Today, EDS delivers a broad portfolio of information technology and business process outsourcing services to clients in the manufacturing, financial services, healthcare, communications, energy, transportation, and consumer and retail industries and to governments around the world. With $20.7 billion in 2004 revenue, EDS is ranked 95th on the Fortune 500. Learn more at eds.com.
This assignment requires you to familiarize yourself with the NMCI project and analyze its performance from a project management perspective. Is the project a success or a failure?
This assignment will be done in three phases. You will obtain information about the NMCI project from a collection of articles presented in Tables 1 and 2 being attached.
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Research Paper
It's preferred that you research the association of music or musical concepts within the context of your major course of study. For instance, education majors may wish to explore the practiceor history of music in the classroom. Business majors may wish to investigate financial issues related to music licensing, music downloading, etc. Medical students may write about music in therapy, occupational hazards of musicianship, or about the physiology or psychology of performance. A list of sources consulted during your research should be included. Please consult with your instructor should you need help choosing a topic. Your paper should be three pages in length, double-spaced, written in 12 pt font, and conform to MLA guidelines. Please include a list of sources cited

Assignment ? "Strategic Perspectives in the Sberbank"

This is an individual assignment, word length max. 2,000 words. You should use your own organisation as the case of study (it is the Sberbank - Saving bank of the Russian Federation). The reason for selecting an organisation with which you are thus familiar is to enable you to explore the challenges which familiarity presents to your strategic thinking.

The Sberbank is a conglomerate with different SBUs/branches. I think the students could deal with different SBUs rather than with the Sberbank as the corporation. If you have a list of different SBUs then you could advise them which ones should be done by whom so that as many different SBUs are considered as possible. There would be a degree of similarity but it wouldn?t matter.

I propose in this paper to consider the lending operations for corporate customers - to analyze the strategy in this part. This is a very interesting area, as in the Savings Bank is now undergoing the process of changing lending process. New processes, first tested in the central office of the Savings Bank (launch pilot projects). And further promote them in the regional branches.

Section 1: Understanding and Expressing Context: (20%)

Present a description and analysis of the strategic context in which your organisation operates (you can see it on www.sbrf.ru). Use a ?rich picture? or ?meta-model / framework? to help communicate the elements in your perspective and how they are linked. For example the elements might include: competitors and co-operators, developments in the industry or technology, impact from changes in other industries, legislation, internal and external stakeholders, management style or climate, organisational structure etc. Please note that this list is neither prescriptive nor exhaustive, but offers a selection of contextual factors which might be important to any given organisation.


Section 2: Eliciting and Evaluating Strategy: (60%)

i) Identify and describe the key strategies that your organisation is pursuing. These may include strategies aimed for instance at: survival, sustaining current performance, changing market position, developing core competencies, improving medium term and long term efficiency, corporate renewal.

ii) Give your views on whether or not the organisation has been able to implement these key strategies and any major barriers to implementation that have still to be overcome. Explain the rationale for your views. Also comment on whether you feel that the measures being used by the organisation to evaluate the effectiveness of these strategies are appropriate.

iii) Analyse two areas in which your organisation uses core competencies and / or capabilities to provide customer value. Provide examples to support your descriptions and give your views as to the sustainability of these competencies or capabilities.


Section 3: Strategic Commentary: (20%)

Identify the action that your organisation needs to take in order to address the major issues and concerns raised in this report. You will need to identify the issues, clarify the recommended action and indicate the potential benefits.

You are required to frame and argue your proposals by drawing on the wide range of concepts and ideas contained in the Strategic Management, and where relevant, from other readings.

Subject - Information and Communication Technology

About Essay

Price Chopper Supermarkets are an example of a traditional retail outlet leveraging substantial
business advantage through the use of Information and Communication Technology (ICT).
The case study you were given was written in 1994 and much if not all of the technolgy mentioned
is still in use today. It may be argued that there has been little advancement in the use of
technology since that time.
You are to prepare a critical review of this case study comparing the use of ITC with current
implementations. Particular emphasis should be placed on Information Systems and their use.
Your review should also look at emerging technologies and discuss the impact they may have on a
business such as Price Chopper.
A paper outlining the requirements of a Critical Review has been added to the Assignments folder
to provide you with a guide as to the structure of a Critical Review.


CASE STUDY

INTRODUCTION
Price Chopper is a chain of 80 24-hour supermarkets in New England. The stores vary
considerably in size, but average about 12 checkout counters. It is headquartered in Shenectady,
in upper New York State.
During the last few years, Price Chopper has applied information technology (IT) very
aggressively, particularly to its Point of Sale (POS) operations. It is worthy of a case study both
because of the comprehensiveness of its IT strategy, and because several elements of the system
are at the leading edge.
This document comprises a brief summary of the applications, supported by documents prepared
by Larry Friedman, Vice-President Financial Services of the Price Chopper holding company,
Golub Corporation. It is based on a presentation by Larry at an IIR Conference on Plastic Cards,
in Sydney, on 18 March 1994. The details have not yet been checked with him.
BACKGROUND
In 1976, a local bank network installed clerk-assisted Point-of-Banking (POB) terminals at the
service desk in each Price Chopper store. In 1983, it installed ATMs at selected high-volume
locations. Watching the progressive growth in popularity of the financial services available on its
premises, Price Chopper resolved to offer a more extensive set of services. The attractions were
to increase sales volume in its shops, to ensure control over decision-making about what was
installed where, and to profit directly from these lines of business.
In the mid-1980s, Price Chopper installed its own ATMs and POBs at customer service desks
throughout the chain. These complement the other services offered at those locations, including
photocopying, fax and Fedex courier despatch. In 1989, the company installed its own network,
and a Stratus-based fault-tolerant switch and transaction-processing node. This captures a variety
of financial transaction-types and passes them on to the relevant financial institutions.
Additional aspects of the services, discussed below, are EFT/POS terminals at every checkout
counter, supporting a variety of payment mechanisms; and a 'do-it-yourself' checkout system on
trial at the Clifton Park store. In addition, EDI is being extended beyond purchase ordering to
encompass advance shipping notices, invoicing and payment.
EFT/POS
The majority of transactions at U.S. checkout counters are still cash (roughly 55% of transactions
and 40% of value). Cash is the cheapest form of payment transaction for the company (about 7
cents per transaction). It has no desire to wean customers away from cash, and its cashless
alternatives have not had that effect.
Although cash transactions are to be preferred, consumer demand and competitive pressures
dictate that alternative payment methods must be made available. About 5% of sales involve
welfare-related payment means (especially food stamps). About 40% of transactions and about
55% of value are therefore presented by other cashless payment forms. These are highly variable
in terms of the cost per transaction.
About 32% of transactions and 50% of the value at U.S. checkout counters involves cheques.
These are much more expensive than cash, at about 43 cents per transaction. Credit-card
transactions are a further 3% of transactions and 5% of value, and cost a massive 81 cents each.
On-line debit-card transactions, on the other hand, cost about 30 cents each, but only represent
1.5% of transactions and 2.5% of value. An off-line debit scheme ('ACH electronic cheque') is
available for small value-transactions, subject to the use of a loyalty card (to reduce the risk of
fraud). Transactions take two days to clear, and each transaction costs 28 cents. It represents a
further 1.7% of transactions at U.S. checkout counters, but only 0.4% of value. It is desirable
from the perspective of U.S. supermarket chains that non-cash transactions be nudged towards
one or other of the debit schemes. [I have no statistics on the percentages by transaction volume
and value at Price Chopper stores, but they presumably now enjoy a lower percentage of
expensive transactions than the national average].
Price Chopper issues its own frequent shopper card, which performs multiple functions. Payment
may be performed using the magnetic stripe on the card to effect an ACH electronic cheque
transaction (which involves in-house checking against a stop-list, and is otherwise a bankguaranteed
payment). In addition, the bar-code on the front of the card may be scanned at the
cash register to support various frequent buyer programs. The cumulative frequent buyer points
are printed at the end of the receipt. [I have no statistics on the extent of usage of these
functions].
Another interesting feature of POS operation at Price Chopper stores is that the cashback option
is restricted to $30 more than the amount of the purchase. The company prefers to attract
customers to the centrally-located ATM, even though that means moving the excess cash a
greater distance than would be necessary if balancing of the supply and demand for cash were to
be achieved among nearby cash registers.
SELF-SERVICE CHECKOUT
A pilot test of a customer self-service checkout system is now being conducted in the Clifton
Park store. It is claimed to be the first supermarket in the world to offer such a service. The
procedure involves a series of stations at which customers:
? scan the bar-codes of each of the products they wish to purchase;
? place the goods in a bag;
? make payment; and
? receive change.
Currently, a single checkout supervisor is placed beside the outlet path for the two active
systems. The checkout lane is a great deal narrower than conventional counters, and it is
intended that four self-service checkouts will be installed in the place of two conventional
checkouts, and that all four will be supervised by a single employee. Each installation costs
about $15,000, compared with about $10,000 for a normal POS.
There are several quite sophisticated elements of the design:
? the receiving bag is on a weighing scale which provides a check between the bar-code
scanned and the item added to the bag (to reduce the incidence of high-value items being
bagged using a low-value code);
? items without bar-codes (in particular produce and bakery items) are dealt with using a
customer-selected 'no bar code' button. An overhead camera displays the item on a screen
in front of the lane supervisor, who inputs the appropriate value, or value per unit of
measure;
? measures are also in place to dealw with large items, voluminous purchases and items
whose bar-codes do not find a match in the computer; and
? virtually all forms of payment are supported, except cheque. One station enables creditcard
and on-line debit-card payment, and another is for cash payment, and receipt of
change in notes and/or coins.
?
The customer interaction is undertaken using an 80486-driven display, and is sufficiently flexible
that it may be modified to support additional services in future, such as the payment of bills from
other companies and from utilities, airline reservations, etc. In this way, Price Chopper would be
able to extend the already very substantial financial services it offers to its supermarket
customers.
FURTHER ENHANCEMENTS PLANNED
In Australia, government pensions and allowances are generally paid directly into beneficiaries'
accounts with financial institutions. In the United States, however, most benefits are still paid in
the form of special-purpose documents, and some of the funds are ear-marked for specific
purposes, in particular food stamps for the puchase of food. The Clinton Administration is
committed to implementation of electronically based benefits transfer. Price Chopper is
committed to participation in this scheme, with a view to significantly reducing its costs in
handling these remaining paper-based transactions.
Price Chopper also intends using its well-established infrastructure to support micro or target
marketing. For example, they will be able to detect the presence of an occasional customer at
their checkout counter and make a special offer (a 'delayed purchase incentive') designed to turn
the person into a frequent shopper.
Price Chopper is participating in the emergence of efficient customer response (ECR), a
generalised form of quick response (QR). This involves partnering along the industry valuechain,
and cooperation among the partners' data processing systems. It opens up a variety of new
opportunities, such as the conversion of coupons from paper to electronic form, and the
customisation of coupon offers.
EDI AT POINT OF RECEIPT
Price Chopper has, like most supermarkets in the United States, long ago implemented EDI for
purchase orders. About 30% of deliveries to Price Chopper stores are now received by direct
store delivery (DSD) from suppliers, rather than passing through the company' own warehouses.
To exploit this development, Price Chopper has recently implemented EDI for goods receipt and
invoicing. The purposes in doing so were to ensure capture of all relevant data at the point of
origin, and hence reduce both the overheads and disruption arising from errors, and the treblehandling
of deliveries as goods receipts, as invoice-receipts, and as invoice-payments.
Suppliers have the option of sending an EDI Advance Shipping Notice to Price Choppers, such
that the necessary details are available to the receiving warehouse when the delivery vehicle
arrives at the dock. Price Choppers prefers, however, that delivery drivers carry the transactions
with them, stored in a hand-held unit. By plugging the hand-held unit into the appropriate
sockets in Price Chopper's delivery areas, the drivers provide the data into Price Chopper's
system [I am not clear as to why Price Choppers prefers it that way]. Price Chopper is also
supporting smartcard-based transmission of delivery data, by installing smart-card readers at
receiving bays.
The receiving warehouseman keys the quantity received on his or her own hand-held unit
(without first seeing the quantity the driver intended to deliver). If the quantities match, the lineitem
is agreed and approved for payment. If not, a second count is undertaken, involving the
driver as well. The second count is treated as conclusive, and that amount approved for payment.
The driver plugs his or her hand-held device back into a Price Choppers' socket, and receives a
copy of the approved invoice, for provision back to the supplier.
The document standards scheme supporting these arrangements is DEX-UCS. This is possible
because UCS [uniform communications standard? a version of ANSI X12 specialised to the
grocery industry?] now supports DSD (direct store delivery), and in particular DEX (direct
exchange). The software to handle the processing is provided by Retail Management Systems
(RMS).
CONCLUSIONS
Price Chopper considers that it is fulfilling the objectives of its aggressive and ambitious
application of IT to the point of sale. As a result of internal cost-savings, increased custom, and
the fees it gains from the sale of transaction data to financial institutions, its network operations
are contributing a million dollars per annum to corporate profits

Ovarall work case study uploaded and work instructions also uploaded. A perfect work is needed as this site was recommended by a friend.

I am writing a case analysis about Charles Schwab. The last essay I ordered from your helped me tremendously. I will continue to order these custom essay's throughout the semester to help guide me in writing my own case analysis. Thanks again for all your help.


Generally, detailed analysis of a case study about Charles Schwab should include eight areas

1. Analyze the company's history, development, and growth

2. Identify the company's internal strengths and weaknesses

3. The nature of the external environment surrounding the company.

4. SWOT Analysis

5. The kind of corporate-level strategy the company is pursuing

6. The nature of the companies business-level strategy

7. The company's structure and control systems and how they match it's strategy

OPEN TO ALL WRITERS!!!

Dear Sir

I would like the writer -

Requirements:
1. Approx. 2000 words excluding appendix and reference.
2. Approx, 15 references with Harvard style

Suggested Structure as follows

Cover page

Synopsis

Introduction:
introducing the topic, stating the aims of the critique, outlining the main argument to presented and an overview of the paper and the structure of the paper to follow

Summary of the paper:
Focusing on its main argument, including its aims, its overall findings and its theoretical argument and contribution.

Research question:
identifying the paper??s research questions and hypotheses ands discussing it value, explaining whether and how it flowed from the literature review.

Theoretical framework:
identifying and discussing the theoretical framework or theoretical substance of the paper leading to the research element.

Basis of the paper:
using the literature to discuss the basis of the research objective, theory & methodology, the way they are used, and how they are described in the paper.

Focus on the:
1. Literature review
2. problem formulation
3. research objective
4. theoretical framework
5. overall research design
6. sampling
7. data gathering techniques
8. data analysis ,methods
9. reliability & validity
10. findings

Limitations and key assumptions of the paper
Conclusions

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The Topic is "Should recruiting men into nursing be the priority recruiting strategy? How will having more men change the profession of nursing.
- The paper should be in two parts 1st part should include a position statement including expression of self and critical thought.
- Next part Substantiation including using the 3 articles correctly. Note Grammer, spelling, APA format and punctuation are important.
The three articles are
- The concept of care in male nurse work:an ontological study in acute hospitals.
By Milligan, frank
Source Journal of advanced Nursing Jul 2001, vol. 35 Issue 1, p7, 10p Type Article

2nd Title: preferences for female and male nurses: the role of age, gender and previous experience-year 2000 compared with 1984
Source: Journal of Advanced Nursing; Jan 20022000, vol. 37 issue2, p 192 , 7p Author Chur-hansen, Anna

3rd Stepping outside the sterotype. A piolet study of the motivations and experiences of males in the nursing profession. Author Whittock, Margaret; Leonard, laurence
Source: Journal of Nursing management, Jul2003, Vol.11 issue 4, p242, 8p


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Degree: Bsc. Biomedical science
Course: Maternal and fetal health

Dissertation library based (not lab/experimental based)project title:

Type 1 versus type 2 diabetes melitus in pregnancy and adverse pregnancy outcome: database for VIP

need help with

Introduction (10% of a 10,000 word disssertation)

Instructions given to me:

This section should provide a focused account of the previous work leading up to our current state of knowledge on the question that you were investigating. It should put the specific details of your own study into the wider context of other relevant work in the field. You should seek to provide a critical appraisal of the papers that you have read, not just a list of other people?s findings. It should be divided into subsections, organised on the main elements of the subject matter. Figures or schematics can be included in this section to summarise some of the key points of the introduction.

The final part of this chapter must provide the background to the main body of the report, providing a clear statement of the problem that was investigated and the rationale behind the design of the study.

and

Abstract - short just need ideas on how to start off

and

Pointers on how to structure rest of dissertation, suggestions, and what to include in discussion etc.

Thanks

Subject to be addressed:

Cognitive Behavioral Therapy has been the modality of choice for sex offender treatment. Recent studies indicate an increase in the acceptance of psychoanalytical therapy in sex offender treatment programs. Describe the benefits and limits of psychoanalytical and cognitive behavioral therapy and contrast the use of these theroies in treating sex offenders.

No footnotes, no tables or figures. Use headings

I am basically writing my paper on how much better it is to eat whole foods or take whole food supplements such as JuicePlus (juiceplus.com) rather than buying a bottle of vitamins...such as vit C or a multivitamin. Your body better absorbs and is actually able to use nutrients from products like juiceplus, whereas over the counter multivitamins are mostly excreted by your body and a waste of money. This papter cannot be an "infomercial" or advertisement for JuicePlus so please do not mention the product other than if mentioning that the product was used by a medical school or university during one of their studies.

All research has to come from peer reviewed journals. I have a lot of the research already...I think about 30+ articles. I can fax them to you. Please call me with any questions at 314 368 0006.

I wrote a very rough draft ( just a beginning ) and it should give you an idea of where I am going with the paper. My advisor had the following to say about it:




A few comments about your draft:

1. I think quotation marks need to be minimized. It looks too much like you are just lifting other people's stuff. You can paraphrase all
those points, citing the references, of course.
2. Your references should listed, as a separate section at the end of the paper, rather than as individual footnotes.
That is the usual required style.
3. Don't forget that your paper needs to be organized into distinct sections: abstract, introduction, discussion, conclusions, and
references.

This could be a good paper, Eric, but be careful not to make it a JUICE PLUS promotion! Be sure your cited references are as independent as possible.
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Please support your response with analysis and facts. Some research on the issues would be helpful in analyzing the case study. Please follow the instructions and respond to Case Questions as posted here.

Link to Case study:
http://gresi.hec.ca/SHAPS/cp/gescah/formajout/ajout/test/uploaded/cahier0205.pdf

Note: The above case study is from this book (For Reference purpose only): McNurlin, B. & Sprague, R Information Systems Management in Practice: sixth Edition Prentice Hall 0131011391

Specific Instruction:

Case Abstract:

Before you start answering the case questions, summarize in no more than one paragraph, what this case is all about.

Case Questions:

1. What are the two main problems in this case?
2. What are the factors affecting the problems in this case?
3. Discuss the managerial, organization, and technological issues and resources in this case.
4. What role do different players (decision makers) play in the overall planning, implementation, and management of the IT applications?
5. What are the possible alternatives, and pros and cons of each, for dealing with the problems related to this case?
6. What recommendation would you make to management? Provide your arguments in support of your recommendation.
7: Case Epilogue: What are the lessons learned in this case?


Please use APA format.

*******PLEASE READ ALL INSTRUCTIONS VERY CAREFULLY*******

Hi, please help me to do the following so I can have some spare time to do some other important things.

I'm taking this research methodology class and here is the description of the class: "This class focuses on an introduction to research methodology and biostatistics. Students will use these tools in this class to begin to review and evaluate peer-reviewed clinical studies. They will continue to use these tools in the future to evaluate clinical studies pertaining to specific therapeutic topics."

Now, here comes the actual assignments...

Part A

Design 4 studies:
1)With random assignment and using a probability sample
2)With random assignment and using a non-probability sample
3)Without random assignment and using a probability sample
4)Without random assignment and using a non-probability sample

PLEASE USE ONLY A COUPLE OF SENTENSES TO DESCRIBE EACH. This should be a maximum of one typed page. The study topic or hypotheses are your choice.

Please also briefly tell me what is random assignment, probability sample, and non-probability sample.

Part B

Find two articles studying the SAME general topic/hypotheses. One of the articles needs to have a probability sampling plan and one of the articles needs to have a non-probability sampling plan. The easiest way to do this is first to find a study with a probability sampling plan and then try and find one on the same topic that has a non-probability sampling plan.

Please do a brief summary on EACH article since I need to know what the articles are talking about.
On the article that has a probability sampling plan, please briefly tell me why it does.
On the article that has a non-probability sampling plan, please briefly tell me why it does.

For part B, please find the two articles from the internet AND PLEASE TELL ME THE address, i.e. http://...... of the sites where you find the articles at. I ask you to do this because I NEED THE ARTICLES. You may simply attach the articles to the email when you send me your final work.

I'm requesting 5 pages on my order but you can see I don't really need that many. So if you end up having less than 5 pages IT IS OKAY.

**********************************************************
Just in case 5 pages (i mean the money) are not enough to cover your hard work, please email me asap BEFORE YOU START doing anything on this order.
**********************************************************

And finally, thank you very much!!

THE PROPOSAL SHOULD CONTAIN
Cover page showing title of the project "How to increase chlamydia testing by healthcare providers using the new urine based screening"(page 1)
Budget with justification (page 2)
Abstract of the proposed project of no more than 150 words (page 3)
Conceptualization of the problem (provide a succinct review of the literature, statement of need and rationale for project)What is the awareness of the general healthcare provider about the new urine based chlamydia exam?
Research questions (or hypotheses) of the project. Can we increase the diagnosis and treatment of chlamydia with the new urine based tests? Why don't healthcare providers use these tests or offer these tests more often?
Research design and rationale. Use focus groups of high medium and low testers. Include high, middle and lower income clinic healthcare professionals.
Methodology (Include: Setting, Population, Sample Size and Sampling Method; Interview, Data Collection Procedures, Analysis Procedures, and a Timeline describing the tasks to be accomplished during the months of the project.
Significance of the project
Proposed methods of presenting results
Relevant literature references
All pages of the application should be numbered consecutively.
As an appendix attach
copy of interview schedule
a protocol for procedures to be followed
a list of potential sites to gain participants or agencies from which you feel a letter of agreement is realistic.
Appendix materials are not included in the page limit.

1. Project Title:

2. Date Proposal Submitted:

3. Principal Investigator:

a. current position

4. Co-investigator(s) (name, rank, department)

5. Research involves: (circle all that apply ) [human subjects] [use of animals] [recombinant DNA]


ITEMIZED BUDGET AND BUDGET JUSTIFICATION

List the items and amount requested under each of the following budget categories. Justify each budget item (explain how you arrived at the dollar amount) within each category in the space provided. Round figures to nearest dollar.

BUDGET: AMOUNT
REQUESTED

1. Graduate Research Assistant* ____________

2. Undergraduate Student Assistant* ____________

3. Maintenance and Operations ____________

4. Travel for Data Collection ____________

5. Capital (Equipment with a unit
Price of $1,000 or more) ____________

6. Other (explain in detail) ____________

7. TOTAL AMOUNT REQUESTED ____________

? Do not include fringe benefits on REP requests.

BUDGET JUSTIFICATION:





ABSTRACT

In 150 words or less, describe on this page the project's broad, long-term objectives and specific aims. Describe concisely the research design and methods for achieving these goals (or the plan for implementing the creative activity). This description is meant to serve as a succinct and accurate description of the proposed work when separated from the application.
Statement of Proposal Focus and Research Question

My research focus is the study of Chlamydia trachomatis. I am interested in Chlamydia because it is the most prevalent bacterial sexually transmitted disease in the United States. Young adults have the highest rates of chlamydial infection and are at the highest risk for infection among all age groups. Yet, as a group, they do not use Chlamydia screening services. Why? Early diagnosis of Chlamydia is important, not only to minimize disease spread but also to prevent sequelae, including epididymitis, pelvic inflammatory, disease, ectopic pregnancy, infertility and chronic pelvic pain.
Traditional Chlamydia testing procedures have served as another obstacle to early detection because collection of endocervical and urethral specimens is uncomfortable at best. Fortunately, the introduction of several nucleic acid amplification tests (NAATs) now makes it possible to detect Chlamydia noninvasively from male and female using a simple urine sample. My interest in increasing the participation of the gatekeepers, the medical profession in offering these screening programs to this age group by having focus groups address concerns and dispel misconceptions, and provide more information about Chlamydia to this population that is the highest risk.

The following is a statement of my qualitative research question(s).
How can healthcare providers improve participation in Chlamydia screening programs?






RESEARCH GRANT PROPOSAL EVALUATION

CRITERIA Points Possible Points earned
Reasonable budget based on design

5
Sufficient justification of budget

5
Abstract clarity

5
Conceptualization of problem

5
Clarity of research questions

5
Adequacy of design

10
Methods

Sample
5
Interview/Observation guides
10
Data collection procedure
10
Methods of analysis
10
Issues associated with trustworthiness addressed in data collection and analysis
5
Congruency of methods with research question(s)

10
Adherence to guidelines, syntax, grammar

10
Feasibility of completion of project

5
Total points
100

hello, my research paper is a little confusing but hopefully you will understand it. I am from the states but I am currently studying abroad in New Zealand for a semester. I was a little confused on the turn in date because it is for U.S. time but I need the paper by Monday at 4pm New Zealand time but I will wait a few more hours because of money situation. We are a day ahead of you but 5 hours behind. Right now its 7.45pm Sunday but it is 3.45am Sunday morning. Hopefully it will only take 24 hours.

The professor wants APA format and a work-cited page. The body of the text is 11, 1.5 spacing, a left margin of 2 cm and a right margin of 3 cm-for comments. Font size for heading max. 14pt. in the footer insert your name, course code and a ?page number? field. which is Marcella West and cognitive psy 287503. I will have to turn the paper into Turnitin.com.

Review a body of research based on cognitive theory done on therapy. Subject that you can choose from are: trust, irrationality, realistic cognitions, construction of self, stress management, anxiety disorders, depression, attention deficit disorder and recovered memory.

You will need to refer to a minimum of five different research reports specifically on the issue, in addition to any background readings about the issue in general or about cognitive theory.

The purpose of this assignment will need to be submitted after the break, by 10 am on Mon 25 Sept, and 80% of marks will allocated to the written version, the remaining 20% will be allocated to a 10 minute (maximum) oral presentation of the assignment to be done in tutorials.

Task required:
?Describe and give a background to the issue ? explain why it has motivated research (10%)
?Identify the cognitive concepts and or theories used to address the issue (20%)
?Separately describe and critically assess the validity and reliability of min five relevant empirical research reports done on it.(30%)
?Integrate findings from the five reports to provide a state of the art picture of the research (what you think we know as a result of these experiments having been carried out) (20%)
?Then as your conclusion to the review, relate back to issue and specify to what extent the research and the cognitive theory applied to it have contributed to a better understanding, prediction, control of it(20%)
?Append a copy of your search history

You will need to assume the reader of your assignment is ignorant with respect to the topic and the cognitive theory applied to it i.e. you will need to:
?Clearly define all the specialist terms used
?Support every claim

Order only for Writer?s
---------


Subject: Strategic Use of ERP Systems.

Academic level: Master Degree

Language/spelling style: British ? Harvard format

Specific Topic: "Smorgon Steel Case Study Analysis"

Type of document: Case Study (analysis report)

Sources: must be derived from the subject materials (articles) and the company answers and documentations (will send all of these to your email again)

Very important Note: Please make sure there is nothing copied from the net or books, unless it places between quotation marks. In case the paper matches more than 6% in the Turnitin.com, MyDropBox.com and EVE2 paper will be returned for rewrite.
-------------------------------------------------------

TOPIC:
------

*** Smorgon Steel Case Study Analysis***

Smorgon?s Case Study (analysis report) must cover the following:

? How is the ERP product used to support either the ICT Strategy and/or the Business Strategy of the organisation?

? How is the success of the ERP product to meet these strategies determined? Are there metrics in place to measure the success or failure of the Business Objectives?

? What is the future direction of the ERP system does a business case exist for this direction?

? What are the expected benefits? What timelines are in place? What issues need to be dealt with to achieve these benefits?

? Is there a formalised business case? Does it include metrics? Can you have a copy of the table of contents? (Note that some of these questions may relate to sensitive information and the organisation may only be willing to share general ideas, not company specific information.)
------------------------------------------------------

**Must use the questions/proposal you wrote for Smorgon?s Analytics as Interview with the company (Answered sent to your email).

***Smorgon?s Business Case is quite important to cover**

**Discussion in the report must relate to and be contrasted with current texts and journal articles relating to Strategic Use of ERP Systems. The case study is NOT to be just a descriptive report; you must show evidence of analysis and synthesis of the case study information. Chunks of information directly imported from the web or other sources will not be accepted ? penalties will be imposed for plagiarism.

**You are expected to use material from the class readings and the lectures to support your discussion (will be sent to you). You may locate, read and cite book and journal references outside of those used in the subject but failure to use material presented in class to support your discussion will lead to a poor result.

Information collected must be presented in a separate appendix, for example details of interviews or surveys.

**You must include suitable diagrams and tables (you can use some of the diagrams in the paper and case study I will send to you)
---------------------------------------------

Recommended format for the Case Study as follows:

1- Executive Summary (One page) ? must be comprehensive and cover what in the report.

2- Introduction.

3- Brief description of organization, e.g. mission statement, industry sector, size (no more than half page).

4- A description and critical analysis of the ERPs used in this organization.

5- Body (With a logical structure).

6- Conclusion ? must be effective.

7- Recommendations ? very important.

8- List of references -- in Harvard format.

--------------------------------------------------

The theoretical material for this Case Study will be sent to you (must be from the subject materials ? and should be referenced properly throughout the paper) . References must be cited throughout the paper and only those cited can be included in the List of References. Any information you use or based your points on from questions/proposal and answers (you initially wrote) from the company refer to it as (Smorgon Interview, 2006).

The paper should be properly referenced using (Harvard) and should demonstrate both depth and breadth of reading and an analysis and understanding of the topic.

Paper will be submitted to Turnitin.com and MyDropBox.com to check for plagiarism.


Requirements: (Please Read Carefully)
----------------

***Abstract/ or Executive Summary must be included (Only one page)*** Very Important*** - must be effective, coherent and cover what in the paper (Case study).

*** Effective and Suitable Introduction and ConclusionRecommendations must be included***

***Minimum Quotes are required (No more than five '5' (short) quotes throughout the Paper) direct copy from source MUST be placed in quotes, and cited using Harvard System, Students are advised to use their OWN words and minimize using of quotations***

***The Case Study must be written in YOUR OWN WORDS not repeating sections from the Work Reviewed (Be specific and don?t talk in general terms nor IT jargon), but the REFERENCES must be included and appeared to support your work and idea.*** (i.e. ? your point in your own words? (John, 2005; Jeff, 2003; Mark, 2004; Anna, 2006)?)

***You must include appropriate appendices to cover any necessary collected information from the company*** Important

***You must explain the component without using IT jargon and journalistic terms***

***The Paper must be highly presented in good Research and Case study format***

***Heading is required to highlight the important part of the Paper***

***Diagrams/Charts/Tables must be used throughout the Case study *** (Very Important).

***Any direct copy from source must be placed in quote.***

*** The paper will be submitted to "Turnitin.com" and ?MyDropBox.com? to check for plagiarism. Students are required to use their own words and minimize the use of quotations (Max 5), but you have to add the supporting references for each ideas*** -- Please check there is nothing copied from book, or the web unless you quoted it. (Use your own words and ideas and support/reference them)

***List of sources/ references page in Harvard System is required***

***Please Make sure you cover the topic, the Case Study is short so please adhere to the topic and analyze it in depth.***

---------------------------------------------

Originality is crucial.
------------

Please make sure there is nothing copied from the net or books, unless it places between quotation marks. In case the paper matches more than 6% in the Turnitin.com and MyDropBox.com and EVE2 paper will be returned for rewrite.


Best regards,
Thanks


There are faxes for this order.

Research Critiques
Overview
No one is perfect, and nobody's research is perfect, even if it was already published in a top refereed journal. Throughout the semester, you are to write four research critiques, each on a published empirical research using a different type of research methodology. The four research critiques are: case study (CS), survey research (SR), qualitative research (QR), and experimental study (ES). The qualitative research critique can be either of a historical study, a grounded theory study, or a content analysis study. The other three are self evident.
Where to Find Your Targets
To write critiques, you may find articles that interest you from any research journal in the general fields of library and information sciences -- reading RESEARCH JOURNAL, not newsletters, not bulletins, not newspapers, not magazines, and not pop-science or pop-tech journals. It works best if the articles you found happen to be on the same research problem as you have chosen for your thesis proposal. Keep in mind that you need to have one article for each research method.
The U.S. Department of Education, Office of Educational Research and Improvement and the National Institute on Postsecondary Education, Libraries, and Lifelong Learning publishes executive summaries of research projects funded during the years of 1983-1997. If you follow THIS LINK, you will see a table (Table VA) that lists funded research projects, wth one column briefly describes what each research project is about and another column specifies what research method is used in the project. Armed with researchers' names and title keywords of their research, you can easily hunt down their corresponding research publications.
Nevertheless, I have rounded up some articles for each type of research method. You may choose one off this list to criticize if you have run out of time or just plain tired of hunting. Click on THIS LINK and it will take you there.
How to Approach
Once you have chosen a target piece, you will proceed to carefully read the article, not to look for spelling errors, but to critically examine how the researcher(s) defined the research problem, set up the overall research design, and handled the processes of data gathering, data processing, and data analysis. Although content presentation may be an issue worthy of commenting, your real focus should be on the research design and methodological issues. You will need to "see through" the article's wording to uncover the researchers' plan of design and what actually happened during the process of their research implementation.
Based on a good understanding of uncovered essentials and armed with knowledge you have learned about reserach methods, you proceed to form critical opinions about the research, by asking reflective questions like below. (Note that the questions listed here are suggestive only and some may not apply to the study you are reviewing.)
Is the research problem well defined? Is it sufficently rooted in existing literature?
Are the research questions relevant to the stated research problem? And hypotheses properly formulated?
Is the author's choice of research method/design appropriate for investigating the research problem? If not, what is a better alternative and why?
Is the research population properly identified? How are subjects/objects sampled, and what is the implication (bias) of the sampling/selection procedure?
Is the data gathering (measuring) instrument appropriate? Is it pre-tested for reliability and validity? Is the instrument administered properly? Any potential bias introduced during the data gathering process? What measures have been taken (and should be taken) to ensure data quality?
Are qualitative data (primary/secondary evidences) properly collected, processed, and interpreted?
Is the data coding done correctly? Any coding sheet and guideline used? If two or more people involved in data coding, any check for coding reliability and inter-coder consistency?
Are statistical analyses of quantitative data appropriate, especially for testing stated hypotheses? Did the researcher apply correct statistical procedures? Were statistical significances of findings reported? Were statistical results reported and interpreted appropriately?
Any gaps in the research design, methodological setup, and implementation process?
Were conclusions properly drawn from research findings? Did the researcher claim more than actually achieved?
Writing the Research Critique
Upon completion of critically examining the research, with notes handy and mind still fresh with ideas, you move on to write the critique draft. Write succinctly, accurately, and clearly, and avoid commenting on trivial and obvious things. Use the "header and footer" function to insert the course number, your last name, first initial, and page numbering within the top margine. Neither cover page nor abstract is needed. Use subheadings to mark sections, but do not break into separate pages. Avoid block quotes, tables, and figures, unless it's absolutely necessary. The maximum length is five pages, excluding references and appendix.
Bibliographical entry of the research article you choose to work with, at the top of first page.
Digested summary of the research (your own. not copying the abstract. no more than half a page)
Critique (what YOU want to say about the research. This is the main body of your work)
References if any work is cited in your own writing, not including the one under review.
A sample critique is provided here to give you some idea of how your work should be like.
When submitting, include a PDF version of the original article.

Customer is requesting that (Christiew) completes this order.

Reading Research Literature #1 ? Week 3
(2 Pages)
Type your answers to the following questions using complete sentences and correct grammar, spelling and syntax. Click ?Save as? and save the file with your last name and assignment, e.g.,?NR449_RRL1_Smith? Submit to the Reading Research Literature #1 basket in the Dropbox by 11:59 pm MT Sunday at the end of Week 3. The guidelines and grading rubric for this assignment may be found in Doc Sharing.

Title: RRL#1
Name: [replace this text with your name]
The following questions pertain to: Sanford, J., Townsend-Rocchicciolli, J.,Horigan, A., & Hall, P. (2011). A process of decision making by caregivers of family members with heart failure. Research & Theory for Nursing Practice, 25(1), 55-70.
1) What is the purpose of this research?


2) What is the research question (or questions)? This may be implicit or explicit.


3) When reviewing research articles, most authors describe the design of the study. Did the authors describe the design of this study? If so, give a description.


4) What characteristics does this study possess that are qualitative in nature? Review Chapter 2.


5) Is this study retrospective or prospective? Explain your answer.


6) What is the evidence that this journal is peer-reviewed? Does the journal have an editorial board? (Look for the journal?s website to discover this information)


7) Is there evidence of any conflict of interest that might introduce bias into the way the study is designed, or the way the results are viewed? Do the authors have any potential financial gain from the results of this study?


The following questions pertain to: Schwarz, K., Mion, P., Hudock, D., & Litman, G. (2007). Telemonitoring of heart failure patients and their caregivers: A pilot randomized controlled study. Progress in Cardiovascular Nursing, 23(1), 18-26.
8) What is the purpose of this research?


9) What is the research question (or questions)? This may be implicit or explicit.


10) When reviewing research articles, most authors describe the design of the study. Did the authors describe the design of this study? If so, give a description.


11) What characteristics does this study possess that are quantitative in nature? Review Chapter 2.


12) Is this study retrospective or prospective? Explain your answer.


13) What is the evidence that this journal is peer-reviewed? Does the journal have an editorial board? (Look for the journal?s website to discover this information)


14) Is there evidence of any conflict of interest that might introduce bias into the way the study is designed, or the way the results are viewed? Do the authors have any potential financial gain from the results of this study?

each student will decide on a research topic for a specific area of nutritional
biochemistry that will be the focus of their term project. The specific area of nutritional biochemistry is your choice.
MY CHOICE IS: vitamin D metabolism, you are to develop a research project using a small population group that can be followed for the semester. (I CHOSE NURSING HOME RESIDENTS WITH LOW VIT D LEVELS)considered to be a sample size of 5 people. You may use a larger sample size, but not fewer than 5 people. The group must share a
common factor which you will identify in your research. You will state the common factor in your research title, You are to develop a goal statement for your research. For example, to assess the vitamin D status
of a group of ELDERLY IN A NURSING HOME. You decide what you would like to study in this research project.
Conduct a literature review to provide the framework or foundation for your research project. What does the literature state about this area of metabolism in this
group? For example, is it commonly understood that women who are dieters have a complete knowledge of lipid metabolism? Do men
who regularly exercise at a gym have a comprehensive knowledge of protein metabolism? etc. Find out what the research literature
has to say. Limit the years of research articles to those published since 2005-2009. If you have difficulty finding papers in these years,go back to 1999. I WEBSITES ARE NOT CONSIDERED REFERENCES, THEY ARE
RESOURCES AND SHOULD BE LISTED SEPARATELY.
Develop a questionnaire of at least 10 questions that will help you evaluate the population you have selected for your research. Additionally, basic population data such as anthropometric data, and dietary data should be collected separately
from your questionnaire. Conduct your research Your paper
should summarize your findings and draw a conclusion that either agrees with the research literature or adds something new to it.
The term paper should include the following:
1. Title of Research
2. Goal Statement (Approved)
3. Review of the literature (3+ paragraphs describing what is published in the literature on the subject)
4. Questionnaire (List of Questions)
5. Responses to questions (Percent responses)
6. Analysis of the Data (3+ paragraphs stating what you discovered doing this project)
7. Conclusive Statement (100+ words detailing the outcome of the project).
Students are to remain in contact with me throughout the project, providing progress updates. If you are falling back in progress

THERE ARE NOT A MINIMUM AMOUNT OF PAGES DUE, AS LONG AS THE INFORMATION IS THERE, PER THE PROFESSOR

RDI/EDEXCEL

Level 5
BTEC Higher Nationals

Programme: Business Management

Module : Marketing Principles

Assignment






Date for Submission: 14th November 2011










Learning Outcomes

On successful completion of this unit, a learner will:

LO1 Understand the concept and process of marketing

LO2 Be able to use the concepts of segmentation, targeting and positioning

LO3 Understand the individual elements of the extended marketing mix

LO4 Be able to use the marketing mix in different contexts.


Context
The purpose of this assignment is to apply your knowledge of marketing, gained from studying the Marketing Principles module, to Parcelforce Worldwide (Tasks 1 & 2) and another organisation of your choice (Tasks 3 & 4) through the production of an informal report which answers each of the assignment questions / tasks in turn.

Parcelforce Worldwide:
Please read the following case studies found on the Times100 website :

http://www.thetimes100.co.uk/case-study--using-marketing-mix-to-drive-change--133-404-1.php (1)

http://www.thetimes100.co.uk/case-study--customer-service-as-a-strategy--133-324-1.php (2)

(1) taken from http://www.thetimes100.co.uk/case-study accessed 24/06/11
(2) taken from http://www.thetimes100.co.uk/case-study accessed 24/06/11

Organisation of your own choice
The organisation selected could be any of the following :
- Current employer
- Previous employer
- Partner / relative / friends employer
- An organisation with which you have dealings on a regular basis i.e. a leisure or social club, local school or business etc.
- An organisation that you have studied or researched using case studies / text books / internet etc.

Task 1 - Understand the concept and process of marketing (LO1)
You should answer all of the Task 1 questions with reference to Parcelforce Worldwide.

1a) Identify the main elements of the marketing process and explain if / how you think Parcelforce use these elements. (1.1)
You should consider the following areas of the module content when formulating your answer:
Definitions: alternative definitions, satisfying customers? needs and wants, value and satisfaction, exchange relationships, the changing emphasis of marketing
Marketing concept: evolution of marketing, customer and competitor orientation, efficiency and effectiveness, limitations of the marketing concept
Marketing process overview: marketing audit, integrated marketing, marketing objectives, constraints, options, scope of marketing

1b) Discuss the likely benefits and costs to Parcelforce of adopting a marketing orientated approach. (1.2)
You should consider the following areas of the module content when formulating your answer:
Costs and benefits: benefits of building customer satisfaction, desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too narrow a marketing focus, total quality marketing

Task 2- Be able to use the concepts of segmentation, targeting and positioning (LO2)
You should answer all of the Task 2 questions with reference to Parcelforce Worldwide.

2a) Identify and explain how 1 macro and 1 micro environmental factor could influence the marketing decisions taken by Parcelforce. (2.1)
You should consider the following areas of the module content when formulating your answer:
Macro-environment: environmental scanning, PEST factors
Micro-environment: stakeholders, direct and indirect competitors, Porter?s competitive forces

2b) Select two (2) Parcelforce products / services offered to different markets. Propose the segmentation criteria that Parcelforce could use for each product. (2.2)

2c) For one of the products identified in Q2b) state the target market and positioning you would choose. (2.3 & 2.5)
You should consider the following areas of the module content when formulating your answer to 2b) & 2c):
Segmentation: process of market selection, bases for segmenting markets ie geographic, demographic, psychographic and behavioural; benefits of segmentation, evaluation of segments and targeting strategies, positioning, segmenting industrial markets, size, value, standards, industrial classification
Positioning: definition and meaning; influence over marketing mix factors

2d) Explain how and why Parcelforce should consider buyer behaviour in each of the following buying situations (2.4)
- A person sending a birthday gift from UK to Australia.
- A business sending important paperwork to another business which must be delivered next day.
You should consider the following areas of the module content when formulating your answer:
Buyer behaviour: dimensions of buyer behaviour, environmental influences, personal variables ? demographic, sociological, psychological ? motivation, perception and learning, social factors, physiological stimuli, attitudes, other lifestyle and lifecycle variables, consumer and organisational buying

Task 3 Understand the individual elements of the extended marketing mix (LO3)
You should answer all of the task 3 questions with reference to an organisation of YOUR OWN CHOICE (i.e. NOT Parcelforce Worldwide.)

3a) Explain how the organisation develops products to ensure that it maintains competitive advantage (3.1)
You should consider the following areas of the module content when formulating your answer:
Product: products and brands ? features, advantages and benefits, the total product concept, product mix, product life-cycle and its effect on other elements of the marketing mix, product strategy, new product development, adoption process

3b) Outline the distribution (place) strategy used by the organisation and explain how distribution is arranged for customer convenience. (3.2)
You should consider the following areas of the module content when formulating your answer:
Place: customer convenience and availability, definition of channels, types and functions of intermediaries, channel selection, integration and distribution systems, franchising, physical distribution management and logistics, ethical issues

3c) Describe how the prices set by the organisation for its products / services reflect their overall business objectives and market conditions. (3.3)
You should consider the following areas of the module content when formulating your answer:
Price: perceived value, pricing context and process, pricing strategies, demand elasticity, competition, costs, psychological, discriminatory, ethical issues

3d) Comment on how the organisations promotional strategy helps them to meet the marketing objectives for their products / services. (3.4)
You should consider the following areas of the module content when formulating your answer:
Promotion: awareness and image, effective communication, integrated communication process ? (SOSTT + 4Ms), promotional mix elements, push and pull strategies, advertising above and below the line including packaging, public relations and sponsorship, sales
promotion, direct marketing and personal selling, branding, internet and online marketing

3e) Analyse how the additional elements of the extended marketing mix (People, Process & Physical Evidence) could be applied to the organisation. (3.5)
You should consider the following areas of the module content when formulating your answer:
The shift from the 4Ps to the 7Ps: product-service continuum, concept of the extended marketing mix, the significance of the soft elements of marketing ? people, physical evidence and process management

Task 4 Be able to use the marketing mix in different contexts (LO4)
You should answer all of the Task 4 questions with reference to an organisation of YOUR OWN CHOICE (i.e. NOT Parcelforce Worldwide.)

4a) Choose one (1) PRODUCT supplied by the organisation and devise two (2) separate marketing mixes for the product offered in two different consumer market segments. (4.1) You should start your analysis by outlining the two different consumer market segments that the product is aimed at and devise a full marketing mix (i.e. 4 Ps) for each market segment.

4b) Discuss the differences for the organisation in marketing products / services to businesses rather than to consumers. (4.2)
You should consider the following areas of the module content when formulating your answer:
Consumer markets: fast-moving consumer goods, consumer durables, co-ordinated marketing mix to achieve objectives
Organisational markets: differences from consumer markets, adding value through service;industrial, non-profit making, government, re-seller

4c) Explain how and why international marketing differs from domestic marketing for the organisation. (4.3)
You should consider the following areas of the module content when formulating your answer:
International markets: globalisation, standardisation versus adaptation, the EU, benefits and risks, market attractiveness, international marketing mix strategies

Student Guidelines

1. You should write this assignment in an INFORMAL report style. Please see the relevant post in the Group Learning Space on Ilearn for details of an informal report layout.

2. You should use diagrams and tables of figures where appropriate ensuring to reference their source.

3. You should include a reference list AND a bibliography list using the Harvard referencing system.
As this is the first module it is very important that you get this right. Please review the student handbook and complete the plagiarism quiz on ilearn to ensure that you are aware of how to use referencing appropriately / correctly.

4. It is advised that you write your report within approximately 3500/4000 words in order for your research and summarising skills to be developed, and for effective time management i.e. to allow you to manage your time effectively so that the assignment is completed on time. However, you are required to ensure that the assignment meets all of the learning outcomes (by answering all of the assignment questions) and there is no penalty for being over the suggested word count. However, in the interests of good academic practice assignments submitted with excessive word counts (e.g. 5000 + words may be returned to students and asked to be reduced before marking.

Recommended Additional Resources (updated 24/06/11)
Information about Parcelforce Worldwide

http://www.thetimes100.co.uk/case-study--using-marketing-mix-to-drive-change--133-404-1.php (1)

http://www.thetimes100.co.uk/case-study--customer-service-as-a-strategy--133-324-1.php (2)

(1) taken from http://www.thetimes100.co.uk/case-study accessed 24/06/11
(2) taken from http://www.thetimes100.co.uk/case-study accessed 24/06/11

These are links to the times 100 website which provides access to a couple of case studies re. Parcelforce Worldwide and its marketing activities.

On this website you will also find further links to the Parcelforce Worldwide company website where you can access annual reports and other information about Parcelforce worldwide and its business.









Textbooks

Online E-Book recommended for this course ? BTEC HN BUSINESS Study Guide
Access to this E-Book is provided by RDI ? contact student support team for access code

Principles of Marketing: Global Edition by Philip Kotler & Gary Armstrong
Pearson Education; 13 edition (15 Feb 2009) ISBN-10: 0137006691 ISBN-13: 978-0137006694

Marketing: An Introduction by Gary Armstrong, et al (2009)
Financial Times/ Prentice Hall; 1 edition (30 April 2009) ISBN-10: 0273713957 ISBN-13: 978-0273713951

Marketing: An Introduction by Masterson & Pickton (2010)
Sage Publications Ltd; Second Edition edition (13 Sep 2010) ISBN-10: 184920571X ISBN-13: 978-1849205719



Magazines, journals and newspapers

Harvard Business Review available online at www.hbr.org

Marketing Magazine available online at www.marketingmagazine.co.uk

Marketing Today available online at www.marketingtoday.com

Marketing Week available online at www.marketingweek.co.uk

The Financial Times and other daily newspapers which contain a business section and market reports


Websites
www.bized.co.uk provides case studies / resources appropriate for educational purposes
www.cim.co.uk The Chartered Institute of Marketing?s site contains a useful knowledge centre
www.ft.com The Financial Times business sections
www.thetimes100.co.uk multimedia resource
www.mad.co.uk mad.co.uk delivers business insight to professionals in marketing, media, new media, advertising and design


Grading Criteria ~ Module 1 ? Marketing Principles

To achieve a PASS GRADE the evidence must show
that the learner is able to meet all of the learning outcomes: To achieve a MERIT GRADE the evidence must show that the learner is able to: To achieve a DISTINCTION GRADE the evidence must Show that the learner is able to:
LO 1: Understand the concept and process of marketing
1.1 explain the various elements of the marketing process
1.2 evaluate the benefits and costs of a marketing
orientation for a selected organisation

LO 2: Be able to use the concepts of segmentation, targeting and positioning
2.1 show macro and micro environmental factors which
influence marketing decisions
2.2 propose segmentation criteria to be used for products in different markets
2.3 choose a targeting strategy for a selected product/service
2.4 demonstrate how buyer behaviour affects marketing
activities in different buying situations
2.5 propose new positioning for a selected product/service

LO 3: Understand the individual elements
of the extended marketing mix
3.1 explain how products are developed to sustain
competitive advantage
3.2 explain how distribution is arranged to provide customer convenience
3.3 explain how prices are set to reflect an organisation?s
objectives and market conditions
3.4 illustrate how promotional activity is integrated to
achieve marketing objectives
3.5 analyse the additional elements of the extended
marketing mix

LO 4: Be able to use the marketing mix in different contexts
4.1 plan marketing mixes for two different segments in
consumer markets
4.2 illustrate differences in marketing products and services to businesses rather than consumers
4.3 show how and why international marketing differs from
domestic marketing.

Overall the work adequately covers the descriptive elements of the brief but little attempt has been made to analyse or evaluate the information presented.
There is little discussion of what has been found through research with limited application of research to practice
M1- Identify and apply strategies to find appropriate solutions
? Some evidence of research and application of theories / concepts studied to the marketing activities of the case org.
? Explanations of the application of the marketing concepts / theories to the case org. have sound basis.

M2 ? Select design and apply appropriate methods/techniques
? A range of sources of information have been used in the explanation of factors affecting marketing activities / decisions in the case org. e.g. Q2a PEST factors, and Q2b segmentation criteria etc .
? Complex information has been processed and relevant information extracted to analyse the marketing mix of the case org. in Q3 tasks

M3 ? Present and Communicate Findings
? Assignment is completed fully to deadline
? A clear, concise and logical informal report has been produced which uses marketing terminology fluently
? Use of Harvard referencing throughout

Overall the work covers the descriptive elements of the brief and some attempt has been made to analyse or evaluate the information presented.
There is some detailed discussion of what has been found through research with successful application of research to the case and chosen orgs.



D1 - Use critical reflection to evaluate your own work & justify valid conclusions

? There is a synthesis to the work in that it flows well throughout leading to valid, thought-out conclusions on the marketing activities of the case org.
? Answers use critical evaluation as an extension of the assignment task instructions e.g. ?Evaluation? taken place instead of just ?explain?

D2 ? take responsibility for managing and organising activities.

? Independent research, outside of what has been provided in the study materials, has been utilised to prepare a thorough report.

D3 ? demonstrate convergent, lateral & creative thinking.
? Ideas are evaluated for their validity & realism in the context of the case organisation e.g. tasks in Q3 re. marketing mix
? An attempt is made at an evaluation of the case organisations approach to marketing.

Overall the work contains thorough analysis throughout with much detailed evaluation of what has been found through independent research with successful application of research to the case & chosen orgs.

You are the director of an Associate-degree nursing program. There has been intense interest within the community to develop an RN-to-BSN degree completion program. What would be the first steps that you would take as you begin to explore this option? In addition to curriculum development, also address resources, anticipated positive and negative consequences, timeline, and so on. 300 words

Critical Thinking Exercises: (80 points)??"each case study is worth 40 points 1200 words total for 2 case studies
Case Study #1: Meadowvale University School of Nursing (40 points)
Dr. Manuela Lopez is director and professor of Meadowvale University School of Nursing. Enrollment is 550 undergraduate and 85 graduate students. The teaching staff comprises 26 full-time faculty (19 doctorally-prepared, 7 masters-prepared) and 40 part-time faculty (22 masters-prepared, 18 baccalaureate). Approximately 30% of faculty members were hired in the previous 3 years. Dr. Lopez is an active member of the university administrators group, the community health administrators association, and nursing professional organizations. She keeps abreast of changes in nursing, nursing education, and health care. She has excellent relationships with faculty members, university administrators, and clinical and professional colleagues.
The undergraduate curriculum was first implemented 15 years ago. Since then, there have been minor curriculum revisions, but the philosophical approaches, goals, and basic structure of the largely behaviorist curriculum have remained unchanged.
Although faculty have attended workshops and conferences on new and evolving educational paradigms, some are generally comfortable with the present curriculum. Some act more in accordance with a caring, humanistic-educative approach, and others are strong feminists. Some advance ideas of social justice in the courses they teach.
Members of the School of Nursing were shocked when, for the first time, nearly 20% of graduates failed the NCLEX. Those graduates were public in voicing their displeasure with the School. Along with this, there has been informal feedback from a few employers that Meadowvale graduates are having difficulties beyond those experienced by new graduates of other schools. Further, there has been increasing pressure from the universitys central administration to increase the number and size of research grants and the publication rate of faculty. The school is 3 years away from an accreditation review and Dr. Lopez thinks that the time might be right for discussion about curriculum development. She calls a special meeting to discuss the possibility of curriculum development.
1. What factors or influences would propel Meadowvale nursing faculty toward curriculum development? What might be the objections and responses to these?
2. What could be the sources of support for curriculum development? Sources of resistance?
3. How would Dr. Lopezs initiation of the idea of curriculum development influence faculty members decision about whether or not to proceed?
4. What is a suitable timeframe for curriculum revision in light of the reasons for curriculum development and the upcoming accreditation review?
5. How would Dr. Lopez assess faculty members acceptance of the need for curriculum development and their readiness to support the process?
Case Study # 2: Rosemount University School of Nursing (40 points)
Rosemount University School of Nursing has offered baccalaureate and masters programs in nursing for 40 years. Most faculty have kept abreast of current curriculum paradigms and teaching-learning methods in order to deliver the best nursing program to qualified students. Faculty development through attendance at occasional in-house meetings or attendance at local, national, or international conferences has been considered important to most of the faculty. However, an ongoing faculty development program was not implemented due to resistance from a few senior faculty members.
Recently, Dr. Angela Fabatini, director of the school, attended a national meeting of baccalaureate nursing program deans and directors. One recommendation, among many others developed by the group, was that faculty development include activities intended to facilitate participation in curriculum development.
On returning from the conference, Dr. Fabatini called a faculty meeting. A review of faculty development activities was undertaken. The results revealed a fragmented approach to faculty development, sporadic faculty attendance, and very little attention to the specifics of the curriculum process. Inexperienced faculty members wanted an ongoing faculty development program to assist them in revising the present baccalaureate-nursing program. Two senior experienced faculty members voiced their resistance to this activity, claiming that the past practice of ad hoc meetings was satisfactory and that there was no necessity for change, since the program is accredited.

l. What are the strengths and limitations in the present faculty development system?
2. What strategies might be instituted to encourage participation in faculty development?
3. When agreement is reached to undertake faculty development for curriculum change, what would be the goals of this activity? What development activities could be instituted?
4. What responses might be appropriate for those faculty members resisting change?
5. If the Rosemount University faculty decide to proceed with curriculum development, which change theory would be useful, and how could it be used?


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