Internet advertising:

Advertising banners on the Internet are akin to outdoor billboards and fill the information superhighway with advertising messages, corporate signage, and hyperlinks. But, as is the case with all new media, the future of ad banners is uncertain. The only thing that is certain is that they will exist?Xin one form or another. Many advertisers are unsure about putting their advertising dollars towards cyberspace, and companies like Iron Mountain Global Information Systems are flourishing as they introduce new and better ways of managing Web advertising?Xhelping advertisers to feel more confident about the banner programs they place.

Visit the following ad banner-related site on the Internet and discover more about this fast-changing segment of the advertising industry. Then answer the questions that follow.

Internet Marketing and Advertising Association (IMAA) www.imaa.org

1. What group sponsors the site and what is the organization's purpose?
2. What is the size/scope of the organization?
3. Who is the intended audience(s) of the website?
4. What services does the organization offer Web advertisers?

I need a complete non-plagiarism essay!

Here is the requirement of the essay:(if you find it difficult to write the essay about Argos, you can change the topic on what you can do the best after informing me by email)

ESSAY QUESTION.

Analyse the Internet marketing strategy of an organisation of your choice.

Guidance Notes

The essay should be in the region of 4,000 words. Equal marks will be allocated for discussion of theory (50%) and data (50%). You may choose any organisation, i.e. one that is covered during the course, a business based on your own experiences as an employee or one from the literature. You should use both traditional academic literature (e.g. Harvard Business Review, Sloan Management Review, JSIS, EJIS, Journal of Interactive Marketing and others) and business literature (e.g. Business Week, the Economist and relevant trade journals), together with relevant information from notes, case studies and data used during lectures.

The following framework is intended to help you structure your essay. It is not intended to limit you from including other aspects of Internet marketing. Note that depending on your emphasis and availability of case data, you may choose to focus on a particular aspect of Internet marketing such as online competitor analysis, social media or website design.

1.The online market
1)The size and growth of the online market.
2)Use of the Internet for research and e-service, as well as purchasing.
3)Forecast of the future development of the online market Online market segmentation
2.An analysis of online competitors.
1)Website design and usability.
2)An evaluation of online promotional activities, e.g. paid search and banner advertising.
3)Use of social media for marketing purposes.
3.The integration of the Internet with the overall marketing strategy of the firm.
1)Channel strategy
2)Market focus
3)Cost advantages
4)Differentiation

Please note that, this assignment is same topic as what my last order Internet Marketing Project>

PLease make sure to get two different writer to complete it!

I will send the attachment through e-mail or upload it.

Thanks
There are faxes for this order.

Instructions

In Unit 9s project, you are going to write a research paper that involves the topic of E-commerce. Choose one of the following three topics and write a 3-5 page paper on your chosen topic. Make sure to follow proper APA formatting and to fulfill all requirements listed below for the project.

Topic Choices:

How has internet marketing come into play with the success of an E-Commerce site? What impact has this had on the global market and what are examples of successful internet marketing campaigns?

Make sure your paper includes the following:

Relevant E-Commerce terms are used throughout the paper

All questions for the chosen topic are sufficiently answered and emits thoughtful insight and analysis

APA formatting

3-5 pages (not including the cover page), double-spaced

References cited properly

Project requirements:

#1 Relevant E-Commerce terms are used throughout the paper
#2 All questions for the chosen topic are sufficiently answered and emits thoughtful insight and analysis
#3 APA formatting is applied to the paper and paper is free of spelling and grammar errors.
#4 3-5 pages (not including the cover page), double-spaced
#5 References cited properly

*Written work with 4 or more spelling and/or grammar errors will not be accepted

This paper need to reference 11 sources, and need to have 11 pages writing not including the references page and the title page.

You will find here under the title of my paper as well as the outline:
How to build an Internet marketing strategy to move a customer through a successful sales process?

My Introduction:
Anyone who has studied any marketing at all knows that there are psychological needs that must be met in order for a person to be persuaded to purchase a product or service.
There are important levels of the sales process that are the core components that will move your website viewer from visitor to customer or client.

Marketing your websit:
Prospecting is the result of your marketing. It's the delivery of targeted qualified traffic to your virtual storefront. This can be achieved by search engine optimization, pay per clicks, or advertisements that draw people to your site. Once they are there it is your job and responsibility to deliver your Unique Selling Proposition.

Building trust and credibility:
Greeting a person when they walk in the door or physically helping them find something that they are looking for, so how can you build that same trust and credibility virtually?
You build that same trust and credibility by the elements that surround the design and the development of your website.

Help your customer:
A person happens on your site because they are looking for a solution to a problem. That solution can be a product or a service. Internet marketing studies show that 7 out of 10 visitors to a site are ready to buy.
Your navigation should be structured to help those that know exactly what it is that they are looking for, those who know what they want in general but aren't sure about the specifics, and those that are browsing and need you to give them some direction.

Present the Product/Service
The presentation process is how you are presenting your products or services to your visitors as you guide them through the selection process after you have escorted them and found out what their needs are in the previous stage.

Close the Sale
Does your site close the sale effectively? Take a look at each product that you offer, are you providing enough information about the product are you giving them assurance policies and/or guarantees regarding their purchase?

Conclusion

Good Evening

I am requesting a research paper for My Internet Marketing
Course.

I am requesting a paper on Why customers prefer to shop
online compared to more conventional shopping.

If there are any questions please email me.

Here is the question:

The thing about marketing management is that managers responsible for marketing functions have a high level of apparent flexibility in how they put together the thing we call an ?offer.? Of course, an offer is more than the sum of its parts ? or at least managers hope so. Discuss the flexibility of marketing programs in the context of the new phenomenon sometimes called ?internet marketing.? How is the ?offer? affected by this new business paradigm? How have the 4 P?s been affected by this new paradigm? What has remained unchanged?

This is an analytical research paper in which reporting should be kept to a minimum and the paper should include much orginal thinking. The thesis should be strong and along the lines of..I believe that the costs, strategies, and effectiveness of Internet marketing techniques provide corporations with more of a sales advantage than the conventional marketing ways of television, newspapers, and magazines.

Need this assignment by February 23, 2012. The title of assignment: Internet Technology, Marketing, and Security, APA format.

and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organizations Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. However, numerous accounts of minor to serious security breaches are reported each year.
Select a major corporation that markets and sells through its Web site and which has experienced a security breach in the past three years.

Write a 5-6 page paper in which you:

1.Describe and evaluate a major corporations Website in these four areas: (1) product information, (2) corporations contact information, (3) customization of products for customers, and (4) customer information at purchase.

2.Describe and evaluate three (3) of the corporations Internet marketing strategies and the competitive advantages its Website provides.

3.Analyze and evaluate the corporations privacy / security policy and the corporations response to the security breach.

4.Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers.

5.Use a minimum of three (3) quality external resources from the last three (3) years to support the content of the paper. (Note: Do not use Wiki sites.)

Attachment of the rubic and assignment information will be uploaded.
There are faxes for this order.

Write a 4-page assignment based on the following information: use the content of textbook (Marketing, 8th Canadian edition, 2011, Crane, Frederick, Roger Kerin, Steven Hartley, William Rudelius)
The World Wide Web has been in existence for over 20 years (since 1991). Dial up access began in 1995 along with the introduction of the first web browsers, Mosaic and Netscape. The Internet is now a well-known communication network used by companies today. Among other characteristics and attributes, it allows for widespread two-way communication at low cost.

In the context of the chapter material we have covered this term, identify a company, organization, or individual who is using the Internet in an unusual or unique way. In other words I am not looking for a Tim Horton?s website or Coke or Pepsi or Proctor and Gamble, but something different from the mainstream display webpage use.

Explain why you chose the example entity, what objectives are being achieved using the Internet, and what you expect as a future strategy employed by your chosen entity.

Be concise in your writing and use as much concrete (and quantitative) information as possible to justify your position. Do not copy text from the Internet and be sure to reference your sources. Explanation of your example company as described in the previous paragraph, your research insights into the Internet as a marketing tool and your prediction of future use/direction in Internet marketing. Be sure you are considering all aspects of marketing (i.e. distribution and direct sales).

9 Course program
The following provides an overview of the topic to be covered in each weekly class:
Week 1 Introducing digital marketing
Week 2 Online marketplace analysis: micro-environment
Week 3 The internet macro-environment
Week 4 Digital Marketing Strategy
Week 5 The Internet and the Marketing mix
Week 6 Relationship marketing using digital platforms
Week 7 HAND IN REPORT
Week 8 Delivering the online customer experience
Week 9 Campaign planning for digital media
Week 10 Marketing communications using digital media channels
Week 11 Evaluation and improvement of digital channel performance
Week 12 HAND IN PROJECT
10 Reading
Core text
Chaffey, D. et al (2012) Digital Marketing ? Strategy, Implementation and Practice, 5/Ed Harlow FT Prentice Hall
Recommended
Thomas, B. (2011) Direct and Digital Marketing in Practice 2/Ed London A. & C. Black
Shimp, T.A. (2010) Integrated Marketing Communications in Advertising and Promotion 8/Ed United Kingdom South Western Cengage Learning
Miletsky, J. (2010) Principles of internet marketing: new tools and methods for Web developers Boston Course
Journals and Periodicals
Campaign
Customer Management
Customer Relationship Marketing
Database Marketing
Direct Marketing International
International Journal of Advertising
Journal of Advertising Research
Journal of Database Marketing
Journal of Marketing Management
Journal of Targeting, Measuring and Analysis for Marketing
Marketing
Marketing Direct
Marketing Week
New Media Age
Revolution
Websites
www.abc.org.uk Audit Bureau of Circulation
www.ama.com American Marketing Association
www.barb.co.uk British Audience Research Bureau
www.campaignlive.com The searchable archives of Campaign Magazine
www.cim.co.uk Chartered Institute of Marketing
www.clickz.com/experts An excellent collection of articles on online marketing
www.clickz.com/stats News on Internet developments, reports on company and consumers
www.davechaffey.com Articles on all aspects of digital marketing
www.dbmarketing.com Site containing many articles E-CRM and direct marketing
www.dma.org.uk Direct Marketing Association
www.dma.org.uk Source of data protection advice and guides about online marketing
www.dmis.co.uk Direct Mail Information Centre
www.emetrics.org Resource about online marketing metrics and links to other industry sources
www.iab.net Best practice on Interactive advertising
www.iab.net Internet Advertising Bureau
www.iabuk.net The Internet Advertising Bureau
www.marketing.haynet.com A selection of news stories
www.marketingsherpa.com Case studies and news about online marketing
www.mrs.org.uk The Market Research Society
www.mxdirect.co.uk contains the latest news in direct marketing

Assessment 1
Individual research report (2,500 words)
How can the principles of direct marketing help companies deliver their objectives?
? You should make reference to at least 2 organisations in the B2C market and at least two in the B2B market
? Provide a literature review, critical analysis and commentary on academic theory regarding the given topic
? Appreciate the importance of direct marketing in strategic, tactical and operational level
? Explain the importance of database marketing and internet marketing in developing a coherent direct marketing strategy
? Students are required to reference additional sources beyond the required textbook and lecture material sources.
? Report format
Submission date: Week 7
Rationale
The purpose of this research paper is for students to take a closer academic look at the fundamentals of direct marketing and appreciate the importance of database marketing and Internet marketing in relationship building process.

Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organizations Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. However, numerous accounts of minor to serious security breaches are reported each year.
Select a major corporation that markets and sells through its Web site and which has experienced a security breach in the past three years.

Write a 5-6 page paper in which you:

1.Describe and evaluate a major corporations Website in these four areas: (1) product information, (2) corporations contact information, (3) customization of products for customers, and (4) customer information at purchase.
2.Describe and evaluate three (3) of the corporations Internet marketing strategies and the competitive advantages its Website provides.
3.Analyze and evaluate the corporations privacy / security policy and the corporations response to the security breach.
4.Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers.
5.Use a minimum of three (3) quality external resources from the last three (3) years to support the content of the paper.

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.

Assessment
NOTE: You must read the following Research Scenario before attempting the assessment tasks.

Research Scenario
Marketing and the Internet
The advent of the Internet has seen the development of new approaches to marketing goods and services. The level of interactivity that can be achieved through the medium allows for unprecedented tailoring of direct marketing campaigns. However, Internet marketing is not without its challenges. As you undertake the assessment for this course you are to keep in mind the following two overarching questions for a company like Funky Threads (pp.601-605). (use the book named, Marketing Research ? Pacific Rim (with SPSS), Author: AAKER, Edition: 2004)
1. What use is being made of the Internet for marketing fashion items?
2. What considerations ought to be in place if Funky Threads is to realize a return by direct marketing to the Asia-Pacific region?

Task requirements ? all term assessments
In light of the Research Scenario, you are to assume the role of a marketing researcher that has been given the task of providing answers to case-specific and other relevant questions in the aforementioned case. To enable this, you must complete the interrelated assessment tasks which follow.

Assessment item 1?The Marketing Research Process for Funky Threads

Weighting: 30%
Length: 1800 ? 2000 words

Assessment requirements
Assessment 1 ? Desktop Research
Peruse and gather relevant information befitting the research scenario.

Course Project: Direct Marketing Campaign due. The process involved in the development of an IMC campaign is reflected in the following :

The IMC Campaign
Identify the Brand
Develop the IMC Plan
Develop the Advertising Campaign
Develop the Direct Marketing Campaign
Develop the Internet Marketing Campaign
Develop the Sales Promotion Campaign
Develop the Public Relations Campaign
Prepare Final Report

Write a research paper of 900 - 1000 words about the following topic. Use APA style for format, citations, and references. If using links, please be sure that they are current and active.

Select a company described in the Wall Street Journal, Fortune, Forbes, or another business publication (except Disney companies). Visit the company's website to find additional information about that company and to see how the firm is using the web. On the basis of this information, analyze the business model and their internet strategies (e-commerce, internet marketing, search engine optimization, social media, etc. Conclude if their current strategies are taking this company in the right direction.

See what is going on with HP or Yahoo if you want examples.

This paper will have a cover page, including running head, short title, page numbers, and title block, but they do not count.

A. Margins: One inch on all sides (top, bottom, left, right).
B. Font Size and Type: 12-pt. font (Times Roman )
C. Line Spacing: Double-space throughout the paper, including the title page, body of the document, references, appendixes, footnotes, tables, and figure captions.
D. Spacing after Punctuation: Space once after all punctuation. This includes using one space (not two!) following punctuation marks at the ends of sentences.
E. Alignment: Flush left (creating uneven right margin)

You must also visit the schools library or submit electronically your paper through turnitin.com
Customer is requesting that (wordstress1) completes this order.

Customer is requesting that (wordstress1) completes this order.

Customer is requesting that (wordstress1) completes this order.

Utilizing chapters 11 and 12 of the textbook Miletsky, Jason I., Principles of Internet Marketing, Course Technology, 2009, ISBN 1423903196.You should also use a minimum of five terms/concepts from your book for your notes that you will hand in. (They do not have to be typed, or even in sentence form. Just notes to help you explain your thoughts.)
So, for example, if you think there could be a problem with the way the zoo currently promotes, you could see in your book that there is discussion on that topic. Review that chapter, utilize at least five of the terms for the paper you will turn in. Again, I don't care if you just have the terms loosely written on the paper.

The problem is:
The Indianapolis Zoo is trying to increase attendance at the zoo. It has already been determined that the current customers consist of the following:
Living 20 miles or less from the zoo--the customer base is saturated, meaning they don't feel they could get a significant amount of customers from this geographic distance becaquse they already have most of them that are in the target market.
Living 20-50 miles from the zoo--they have only 13% of the customer base they feel they could attract.
Living 50 - 200 miles from the zoo-- they feel they have 90% of the potential customer base.

Obviously, the concern of the zoo is how to get the population living 20-50 miles from the zoo to be customers. This is your job for next week.

Promotions:

?Describe, discuss and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
?Describe, discuss and analyze the internet marketing possibilities for your product/service.
?Describe, discuss and analyze the use of social media in marketing your product/service.
?Surveying the current promotional efforts for your product/service, what specifics could you provide that show your firm is delivering value for their customers? Remember, value is what customers get in return for paying the retail price for the product. Customers are not buying features and benefits!

Using chapters 1-5 in the textbook Principles of Internet Marketing New Tools and Methods for Web Developers by Jason I. Miletsky answer the following questions:

1. You own an online swimsuit B2B and B2C company. You know some things about blogging and would like to start one about your company. Describe all aspects of blogging that you would have to consider before beginning. At a minimum, cover the five 'W's (who, what, where, when, why)

2. Explain how age, income and education influence likely Internet use. In your answer, explore potential concerns about a digital divide in American society and address how marketers must adjust their campaigns to reach a widely segmented audience.

3. From a programming standpoint, what would be the most complex to build from scratch: a blog, social network, or file-sharing site? Defend your selection and discuss which languages would most likely be used in development.

4. How has the Internet shifted marketing strategies from a focus on mass production and brand management to customer management? Discuss in detail the technology developments behind this trend and identify some of the potential benefits and pitfalls in this approach for marketers

Choose a relevant legal issue affecting international Internet marketing. Conduct research on this issue and address the following factors:

* What is the legal issue?


* Why is it important?


* Is there an international regulation or do various countries have their own laws (namely Brazil)?


* What actions or strategies have some companies taken with respect to this issue?


* What have been the outcomes?


* Are there other options?


* What approach do you recommend? Why?

Choose any three objectives and indicate the value each of them has, and their significance in the study and practice of culturally responsive marketing.

1. Identify and analyze different definitions and theories of culture, and cultural archetypes as they relate to marketing.
2. Identify and evaluate cultural variables as they relate to marketing.
3. Analyze different ultures/subculture/generations/classes and assess how they influence consumer behavior.
4. Assess and judge different global forces and their implications on marketing
5. Assess management challenges in culturally responsive marketing using positive approach, and normative approach.
6. Examine culturally responsive internet marketing, and evaluate multiple approaches in internet marketing.
7. Synthesis and evaluate theory, and practice in culturally responsive marketing.

An insurance company is launching a new customer service section on the website. It will be a web-based customer service initiative so the customer who owns policies can view, do transfer, and fund allocation, etc on the website instead of calling customer service. We need to create a internet marketing plan that focus on both the new web-based customer service and marketing aspect of making customers aware and migrating them from personal service to sel-service on the website. The plan should include following format:



I. Executive Summary (2 pages)

II. Overall Business Objectives

III. Specific Marketing Objectives

IV. Business Situation/SWOT Analysis

a. Internal Situation
1. Performance Analysis - Data on Programs of A Similar Nature, If Available
2. Resource Availability and Allocation

b. External Situation
1. Markets
2. Competitors
3. Technological Infrastructure
4. Value Chain

c. Summary: Strengths, Weaknesses, Opportunities, Threats

V. Marketing Problems and Opportunities

VI. Identification of Target Market/Market Segments

VII. Marketing Action Plans

a. Product/Service
b. Price
c. Integrated Marketing Communications -
1. Online and offline
2. Customer Acquisition and Retention Plans as appropriate based on objectives
d. Distribution/Fulfillment
e. Quality and Customer Service
f. Technological Infrastructure and Data Requirements

VIII. Testing Plans, if appropriate

a. Plan for Testing Critical Marketing or Program Variables
b. Plan for Usability Testing of Web Site

IX. Evaluation Techniques

X. Budget

XI. Implementation Timetable

My topic is Comcast specific


Final Project assignment checklist

II. IMC Process

e. Develop Integrated Marketing Communications Program (Look for specific
competence assignments within sub-sections)

You must select three of the IMC promotional tools listed below and provide the details
on the four points requested for each media type.

1. Advertising
1.1 Set advertising objectives
apply the specific communications objectives defined in section c of your
mid-term assignment to each one of your three media selected.

1.2 Determine advertising budget
Divide the IMC campaign budget generated in your mid-term assignment
within your three media selected and justify your selected allocation.

1.3 Develop advertising message
Define the main theme of message(s) that you want to deliver in your IMC campaign.

1.2 Develop advertising media strategy

Create own media strategy plan.

2. Direct Marketing
2.1 Set direct-marketing objectives
2.2 Determine direct-marketing budget
2.3 Develop direct-marketing message
2.4 Develop direct-marketing media strategy

3. Interactive/Internet marketing
3.1 Set Interactive/Internet marketing objectives
3.2 Determine Interactive/Internet marketing budget
3.3 Develop Interactive/Internet marketing message
3.4 Develop Interactive/Internet media strategy

4. Sales Promotion
4.1 Set sales Promotion objectives
4.2 Determine sales promotion budget
4.3 Develop sales promotion message
4.4 Develop sales promotion media strategy

5. Public relations/publicity
5.1 Set public relations/publicity objectives
5.2 Determine public relations/publicity budget
5.3 Develop public relations/publicity message
5.4 Develop public relations/publicity strategy

6. Personal selling
6.1 Set personal selling objectives
6.2 Determine personal selling budget
6.3 Develop personal selling message
6.4 Develop personal selling strategy


Evaluate promotional program results/effectiveness:

Define the most important factors that you recommend testing before implementing your IMC campaign.

Do you recommend pre-testing or post-testing? Why?

Define the most appropriate method to use for testing your IMC campaign and explain why.

2. Take measures to control and adjust promotional strategies

Describe what measures you will be taking to implement necessary changes detected in the testing process.

? Assignment 4
Click the link above to submit assignment.
Assignment 4: Internet Technology, Marketing, and Security
Due Week 8 and worth 280 points
Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organization?s Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. However, numerous accounts of minor to serious security breaches are reported each year.
Select a major corporation that markets and sells through its Web site and which has experienced a security breach in the past three years.
Write a 5-6 page paper in which you:
1. Describe and evaluate a major corporation?s Website in these four areas: (1) product information, (2) corporation?s contact information, (3) customization of products for customers, and (4) customer information at purchase.
2. Describe and evaluate three (3) of the corporation?s Internet marketing strategies and the competitive advantages its Website provides.
3. Analyze and evaluate the corporation?s privacy / security policy and the corporation?s response to the security breach.
4. Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers.
5. Use a minimum of three (3) quality external resources from the last three (3) years to support the content of the paper. (Note: Do not use Wiki sites.)
Your assignment must:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
? Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
? Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
? Use technology and information resources to research issues in contemporary business.
? Write clearly and concisely about contemporary business using proper writing mechanics

The project for this course requires you contact an eCommerce organization and discover what they do to help their clients market their company, organization, product, or service.
Below is the grading criterion of this assignment.
POINTS
-Receiving the assignment on time-20
-Well executed, written, condensed written summary-40
-Appropriate and verifiable company contacted-40
-Incorporation of text references-40
-Use of APA collegiate style guide-10
Total-150
You are expected to write an academic paper from the summation of what you have learned from an internet marketing organization . You have your choice of topic and approaches which does not require approval from the instructor. It is a 5 pages academic paper. The final document will be no less than 7 pages in length. This paper will be prepared in standard APA format.
Break down of the 7 page APA paper will be as follows:
? Page 1 Title Page
? Page 2 Abstract
? Page 3,4,5,6 Your Summary with Citations
? Page 7 References
************** I have written the Project Snapshot. The attach file is Project Snapshot. Please write the paper according to project Snapshot.

Required Reading:
Pratt, J. H., & Conger, S. (2009).

Assignment7: Consumer privacy: Regulations and ethics
Judging Privacy Concerns and Protections:
With the ability to intrude upon consumer privacy online; regulation, ethics and consumer privacy are important marketing considerations. Read the Pratt and Conger (2009) paper on online privacy and write a scholarly paper discussing regulation, ethics, consumer privacy, and online marketing. Your paper may take the perspective of analytics, child protection, data mining, or other online ethical issues. The paper must include in addition to the required reading, a minimum of three scholarly peer reviewed sources published within the past five years.

In addition to a theoretically and conceptually rich paper, address the following:

Provide recommendations on how organizations may address demographic influences impact marketing strategies and the study of consumer behavior.


Learning Outcomes: 7
Assignment Outcomes
Assess marketing regulations and ethical issues related to consumer privacy, Internet marketing, viral marketing, and integrated marketing.
There are faxes for this order.

Customer is requesting that (infoceo) completes this order.