The paper is from the book Fair Trade for All "How Trade Can Promote Development" authors Joseph E. Stiglitz and Andrew Charlton.

Does Fair Trade live up to its ethical objectives, or is it an economic distortion which can do more harm than good.

Discuss this in the context of the Fair Trade movement, and its success in developed markets, and the impact on developing economies.

The Literature review should clearly talk about the UK consumer attitudes towards purchasing fair trade chocolate ( divine Chocolate)
should clearly talk about USA consumer attitudes towards purchasing fair trade chocolate( divine chocolate)

Comparison OF the attitudes of the USA and UK consumers towards fair trade chocolate purchasing.

Research Methods should be included: I am residing in the UK and will be meeting consumers and shops one by one, In USA customer based questionnaires will be used to conduct the survey, Please include this in the paper. The questions to ask. The questionnaire can also be developed as an appendix.



I recently did my proposal which was Good i would like the same writer to continue with the work.

Order Number: A2093701.
Topic: ETHICAL BRANDING (FAIRTRADE).

This is a continuation of the dissertation, Refer to order A2093701 so there wont be repetition of facts
There are faxes for this order.

Learning outcomes and pass attainment level:

Creatively and critically apply branding and marketing communication theories.
Critically evaluate and apply appropriate marketing communications method(s) to given business scenarios.
Develop and justify effective brand and communications plans

In order to gain a good pass for this assignment at this level students are expected to pay attention to the following:

Structure and clarity of expression
The fundamental features of well-structured work are expected as the norm at this level. There will be proper attention to the type and style of the assignment ??" a marketing communications analysis and plan - and the work should remain clearly focused, follow a logical sequence and clear sense of direction even though multiple complex issues are addressed and be produced to a high professional standard.

Content and understanding
Extensive knowledge and detailed understanding is expected, but it is how this knowledge is used in analysis which is equally, if not more important. Capable students will demonstrate an authoritative, comprehensive awareness of the current level of performance of the chosen organisation and an equal appreciation of the relevant contemporary marketing communications issues they face. It is expected that students will demonstrate the significance of these particular issues and how they contribute to an informed, critical review of the present situation of the case.

Analysis/Evaluation
Students should demonstrate an ability to identify and critically evaluate the key issues which are most relevant to the successful development of a future marketing communications strategy for the organisation. It is expected that students will show their ability to appraise and evaluate the current market situation for their chosen organisation, including the challenges it faces and the suitability of prospective strategies to fit those conditioning factors and be inclusive of the needs of the range of stakeholders involved using appropriate concepts, theories or frameworks.

Reading/Research and Referencing
Reading should extend beyond essential texts and / or general texts and encompass specialist texts as well as the extensive use of journal articles, periodicals including professional/industry publications in order to demonstrate a detailed and systematic knowledge base, depth of understanding and practical professional insights. It is expected that reading and research will reflect the contemporary nature of the module and the case context. The proper, accurate presentation of quotations and references and research data is expected and inaccuracies will be penalised, as will the over-reliance on a single source, poor quality and unreliable sources or limited sources of information.

Application to industry
Students should demonstrate the ability to integrate theory into practice and increasing abilities to suggest viable solutions to the challenges of the case organisation within the reality of the sector and the marketing communications environment in which it operates also demonstrating the ability to develop a realistic and viable strategic vision in the industry context.

Synthesis and Originality
Students should be developing the ability to demonstrate the advanced skills of synthesis, providing solutions to unpredictable professional situations when necessary and offering both creativity and originality whenever possible to meet that challenges presented by the case study.

?


Title
Case study: Communicating credentials


Objective

This assignment has been designed to allow students the opportunity to explore the numerous marketing communications issues of the contemporary business environment by applying their knowledge gained on this module over the term to a specific case.

Learning outcomes

On completion of the assignment students should be able to demonstrate their ability to:
o Creatively and critically apply branding and marketing communication theories.
o Critically evaluate and apply appropriate marketing communications method(s) to given business scenarios.
o Develop and justify effective brand and communications plans


Hand-in procedure

Please follow University policy regarding the handing in of assignments and ensure that your assignment is handed in on time and that you retain a copy of the assignment for yourself together with the receipt.

Mode of working

This is an individual assignment and University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained an unfair advantage.

Task

Read the case Communicating credentials included with this assignment brief.

As can be seen from case information provided, the case provides a snapshot of certain aspects of the Fairtade organisation and Fairtrade certified goods and of the issues related to goods that carry some sort of sustainability certification. You work for the Divine chocolate brand. You have been asked by your marketing manager to evaluate the current state of the marketing communications of the Divine chocolate brand including an assessment of its brand image/equity, its relative position in its market sector and the influence and use of Fairtrade certification on its communications. Building on the results of your analysis, propose a new viable communications plan including an appropriate aim and feasible objectives for the Divine brand, indicating the relevant strategic and tactical communications considerations required for the implementation of your communications plan.

In order to complete this task students are expected to demonstrate their depth of knowledge and understanding via:

their ability to evaluate relevant marketing communications issues
their ability to critically apply their understanding of marketing communications to their case context
their ability to concisely convey relevant information within the required format
the quality and variety of their reading and research to support their case analysis
their ability to propose a credible and viable marketing communications plan

In order to prepare effectively for the assessment it is expected that students will attend all the lecture sessions and pay particular attention to the advice and guidance given at the assignment launch and feedforward sessions as indicated in the module guide.



Format for the submitted work

The assignment will be submitted as a marketing communications plan and be presented in polished professional manner complete with a contents page, and with each section clearly identified and a final references section. The standard conventions of the required writing style will be followed, including the overall presentation of the work and the use and inclusion of supporting references and quotations within the text when appropriate. University policy regarding the presentation of the final references section must be followed. The maximum word count will be 3000 words +/- 10%. No appendices should be included.

Weighting

This assignment carries a weighting of 100% for the Brand and Communications module.


Assessment criteria

In order to gain a good pass for this assignment at this level students are expected to pay attention to the following:

Structure and clarity of expression
The fundamental features of well-structured work are expected as the norm at this level. There will be proper attention to the type and style of the assignment ??" a marketing communications analysis and plan - and the work should remain clearly focused, follow a logical sequence and clear sense of direction even though multiple complex issues are addressed and be produced to a high professional standard.

Content and understanding
Extensive knowledge and detailed understanding is expected, but it is how this knowledge is used in analysis which is equally, if not more important. Capable students will demonstrate an authoritative, comprehensive awareness of the current level of performance of the chosen organisation and an equal appreciatin of the relevant contemporary marketing communications issues they face. It is expected that students will demonstrate the significance of these particular issues and how they contribute to an informed, critical review of the present situation of the case.

Analysis/Evaluation
Students should demonstrate an ability to identify and critically evaluate the key issues which are most relevant to the successful development of a future marketing communications strategy for the organisation. It is expected that students will show their ability to appraise and evaluate the current market situation for their chosen organisation, including the challenges it faces and the suitability of prospective strategies to fit those conditioning factors and be inclusive of the needs of the range of stakeholders involved using appropriate concepts, theories or frameworks.

Reading/Research and Referencing
Reading should extend beyond essential texts and / or general texts and encompass specialist texts as well as the extensive use of journal articles, periodicals including professional/industry publications in order to demonstrate a detailed and systematic knowledge base, depth of understanding and practical professional insights. It is expected that reading and research will reflect the contemporary nature of the module and the case context. The proper, accurate presentation of quotations and references and research data is expected and inaccuracies will be penalised, as will the over-reliance on a single source, poor quality and unreliable sources or limited sources of information.

Application to industry
Students should demonstrate the ability to integrate theory into practice and increasing abilities to suggest viable solutions to the challenges of the case organisation within the reality of the sector and the marketing communications environment in which it operates also demonstrating the ability to develop a realistic and viable strategic vision in the industry context.

Synthesis and Originality
Students should be developing the ability to demonstrate the advanced skills of synthesis, providing solutions to unpredictable professional situations when necessary and offering both creativity and originality whenever possible to meet that challenges presented by the case study.

In order to obtain higher grades students should consider the following:

the ability to demonstrate creativity and critical analysis in the provision of original solutions
the ability to demonstrate greater depth of knowledge and understanding through wide reading and varied research activities and the appropriateness of theory for understanding and developing feasible responses to real sector-based scenarios and problems


Case: Communicating credentials

There are at least 100 different eco-labelling schemes in the EU each competing for the attention of the consumer while serving to validate the sustainability credentials of the products they endorse. Yet such a proliferation of certification schemes, while emphasising the growing importance of sustainability claims as a part of the consumer decision-making process, may only result in confusing the prospective consumer and reducing any potential competitive advantage that the brand could have enjoyed.

Among the many competing accreditation schemes the FAIRTRADE Mark stands out as a cut above the rest. Some consumers believe there are no real differences between the certification schemes, while other consumers perceive that some schemes concentrate more on improving welfare for farmers and supply chain stakeholders in general while other schemes appear to have a more environmental bias. These perceptions are only partly accurate and a reflection of the marketing communications of each of the organisations and their participants.

Despite the confusion between the leading certification brands, the FAIRTRADE mark would still be considered by many to be the market leader with currently over 1 billion in sales, which are growing year on year, and a number of major brand names have been added to its increasing portfolio. Although the figures are encouraging there is still much room for improvement and growth of Fairtrade as fairly traded goods still only represents less than 1% of global trade.

In March 2010 Sainsburys supermarket announced it was the worlds largest Fairtrade retailer, claiming to have sold 218 million worth of Fairtrade goods during 2009. In December 2006 when Sainsburys declared that all its banana supplies would be Fairtrade certified, it was biggest ever commitment to date by a single company anywhere in the world. In 2007 Sainsburys set up the Fair Development Fund to enable more producers from developing countries to become Fairtrade certified. The fund is run in partnership with Comic Relief and has already helped producers in Uganda, Malawi, Mozambique and Zambia. The impact of just buying a single Fairtrade product can be significant. Now Sainsburys sells 1,200 Fairtrade bananas a minute creating 4 million in Fairtrade premiums each year. Besides bananas, many of Sainsburys own label products are Fairtrade such as, roast and ground coffee, sugar and tea. Sainsburys Red label tea generates around 1.4 million in Fairtrade premiums each year benefitting communities in Malawi, Kenya and Southern India. However, consumers are still more likely to identify the Co-operative supermarket as the most ethical supermarket despite Sainsburys outselling them and their other ethically positioned rivals Waitrose and Marks and Spencer.

Different certification schemes have different aims and objectives and may not be equally attuned to all aspects of sustainable business practice. A close inspection of schemes reveals key differences exist between the rival certifications regarding pricing of commodities and the interpretation of fairer economics in the supply chain, environmental policy, promotion of social policies, working conditions and workers rights including union membership, qualifying percentage of certified ingredients in products, inspection regimes and overall level of required compliance with regulations.

Another important aspect worth considering is the degree of independence of the certifying body. A certification scheme with industry domination of the standard setting body and in its membership and finance can be expected to have more industry-friendly standards. In contrast, standards can be expected to be stricter where a certification scheme is dominated by an independent environmental and socially responsible organisation.

Consumers now have a range of well-known brands to choose from, which show allegiance to certifying schemes and no doubt they feel they can offset the food miles of many fairly traded products in the knowledge that they are contributing to social change and environmental protection in those places that most need it.

To a certain extent the proliferation of certified labels has left consumers to make their own decisions regarding which organisation assures the fairest supply chains. Although the FAIRTRADE mark offers the most stringent guarantees; the organisation runs the risk of losing out to brands being attracted to less expensive, less demanding schemes which will give them a short-cut to the image of certified, accredited respectability needed for their marketing communications.

There are some long-standing difficulties facing Fairtrade and Fairtrade certified brands:

o Consumers have tended to focus on tea and coffee
o Smaller brands are often less well-known
o Fairtrade is still not brand of choice and consumers will not make a special trip to obtain a Fairtrade product outside their normal shopping routine
o Few consumers are aware of the diversity of Fairtrade products e.g. cotton, flowers, beauty products, gold
o Consumers do not always distinguish whole products (coffee) from ingredients within finished products (cotton in a garment)
o Price may be perceived to be high

If consumers think all certifications provide the same level sustainable performance then brands ill miss out on the opportunity to differentiate themselves from competitors with similar sustainability badges. Who bears the responsibility for communicating the credentials of schemes to the final consumer to ensure differentiation can take place ??" the accrediting organisation or the brand that uses the badge? As consumers become more aware of the differences between competing sustainable certifications but also more aware of the related, competing sustainability issues such as the choice between fairer economics and the carbon footprint of food miles ??" how will the consumer decision-making process be affected?

Sources:
Fridell, M. et al (2008) With friends like these: The Corporate Response to Fair Trade Coffee Review of Radical Political Economics 40, 1, pp. 8-34. Fairtrade Foundation (2006) available at: http://www.fairtrade.org.uk/press_office/press_releases_and_statements/archive_2006/dec_2006/sainsburys_banana_switch_is_the_worlds_biggest_ever_commitment_to_fairtrade.aspx accessed 12th April 2010. Reynolds, J. (2010) Brands divided over fairtrade certification Marketing 24th February 2010 page 4. Batsell, J. Bumper crop of Coffee Labels Seattle Times Monday 20th September 2004. Trauben, J. (2009) Fair Expectations: Rainforest Alliance v. Fairtrade Organic Consumers Association 23rd June 2009 available at: http://www.organicconsumers.org/articles/article_18372.cfm accessed 10th April 2010. Siegle, L. (2009) Is buying fair trade a waste of money? The Observer Magazine 22nd February 2009, page 59.

Case adapted from Emery, B. P. (2012) Sustainable Marketing Harlow: Pearson


There are faxes for this order.

request for writer infoceo! no other writer take.

Please note that each order is separate as the subjects concepts are different for each question. The questions are all from one case but each question addresses different subject within the case.

Order 1
Question 1 De Beers Strategic Marketing Question

Part 1 (50%) 2 pages (600 words)
Is the diamond industry structure unique in the opportunity it offers for collusion and price maintenance? Compare De Beers market leadership with that of the Organization of Petroleum Exporting Countries (OPEC). Are there other lessons that businesses can learn from De Beers?

Part 2 (50%) 2 pages (600 words)
Assume that you are the CEO of a relatively new Canadian-based, well-funded vertically integrated processor and marketer of Canadian-sourced diamonds. Using your knowledge of strategies for entering markets held by incumbent firms (Kotler, Chapter 11), briefly describe which single strategy you would choose to develop to compete against De Beers in export markets outside of Canada. You will need to justify your choice of strategy, and you can assume that your organization will remain independent and not be absorbed nor controlled by De Beers or any other global diamond competitor or trade association for the purpose of responding to this question.

Notes:
The responses to the above questions should be based only upon information available from the case study or other published and documented secondary sources set at the time this case portrays (Spring 2005). Reasonable assumptions may be made where necessary.
Please be explicit and original in your responses to these two questions.
Use a narrative style rather than bullets in formulating your responses.
Please answer these questions in the order presented, and clearly separate and identify your two responses.
Please feel free to utilize Marketing textbook concepts and other external marketing references in support of your responses to these questions


Order 2- This is different from the above

Question 2 - De Beers Operations Management Question

There are two parts to this question

As you can see from the case study, the diamond industry is politically sensitive in a number of ways. One of the problems relates to so-called conflict diamonds where diamonds mined in war zones are sold in order to finance an insurgency or other form of warlord activity or something similar. One of the proposals that has been made to guarantee that customers are buying conflict-free diamonds in their jewelry is to establish a fair trade brand. In case you are not familiar with the term fair trade, here is a definition for it:
Fair Trade is a trading partnership, based on dialogue, transparency and respect that seek greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South. Fair Trade organizations (backed by consumers) are engaged actively in supporting producers, awareness raising, and in campaigning for changes in the rules and practice of conventional international trade.

(Source: Oxfam International. Fair trade: a definition. Retrieved June 25, 2008, from http://www.maketradefair.com/en/index.php?file=21052002111743.htm&cat=4&subcat=1&select=5)

For this question assume that you have been asked to consider some of the operational implications of establishing this as a new brand.

Part 1 (50%) 2 pages (600words)
Using the information in the case study draw a process map of the process that would be needed to put this fair trade operation in place, starting at the mine and ending in the jewelry store. Note any assumptions you have made.

Part 2 (50%)- 2 pages(600 words)
Compare the current De Beers operations set up with the fair trade alternative using the five basic performance objectives: quality; speed; dependability; flexibility; and cost.



There are faxes for this order.

The assignment is below, when it says to pertain to second half of course don't worry just do it to general business ethics. the course just discussed things like: are corporations getting to strong? the walmartization of america...

MGT U301
Professor Carl Nelson
Final Written Assignment
Due 12:00 (noon) Monday June 20, 2005 in 319 HA

Note: This research-oriented assignment is designed for your further learning and reflection. It will replace all classes scheduled for the week of June 13th. It is due at the same time as your media/clippings file. Although there is room for personal opinion the bulk of your writing should be factually based with appropriate source citations. There will be a maximum page limit of 10 double spaced pages.


Question 1: Please define each of the following terms and show how it applies to one of the subjects covered in the second part of this course. Cite all sources.

1.Statute of limitations
2. Monoculture
3. Rights of Indigenous Peoples
4. Indicator Species
5. Moral Hazard
6. Free Trade vs. Fair Trade
7. Iron Law of Social Responsibility
8. Triple Bottom Line
9. SRI
10. ATCA

Question 2: Prosecuting White Collar Criminals
Listen to the recent NPR ?Talk of The Nation? audio stream http://www.npr.org/templates/story/story.php?storyId=4694534
a. Why might it be hard for prosecutors to achieve criminal convictions in such cases?
b. What purposes are served in prosecuting such cases?
c. Is Sarbanes Oxley achieving its stated objectives?

Question 3: Tobacco Products Liability Project at Northeastern University
Read the recent press release from Professor Daynard on the U.S. prosecutors? decision to slash recommended penalties for tobacco firms from $130 billion to $10 billion to fund a nationwide stop-smoking program
http://www.tobacco.neu.edu/litigation/cases/pressreleases/foia.htm

a. What is a FOIA request and is it likely to be granted?
b. What is RICO and how is it being applied in this case?
c. Does the tobacco industry?s political ties subvert the public interest?
d. How might this case relate to recent reports of a high government official?s editing of a global climate change report?
e. Are anti-smoking education programs effective?k

Propose a five year development for your case company to move forward in a sustainable / fair trade market.
My case company is Willmott Dixon.

They are a very forward thinking company and have a research department dedicated to reducing thier Carbon Emissions.
They have won various awards for building Breeam rated buildings.

I need a business plan for an international business located in Guatemala exporting Guatemalan coffee to Japan specifically and international as well.

FOLLOW THIS EXACT TEMPLATE PLEASE:

International Business Plan Template

1. Executive Summary

Nature of the opportunity

Scope of the opportunity

Why this opportunity?

Why this country?

Financing requirement

Risk assessment

Return on investment

Request for action

2. Nature of business

Summary description

Corporate mission statement (if any)

Corporate history:

? Founders

? When established

? Key milestones

Core competencies:

? Product

? Process

? Technology

? Service

? Operations

? Other

3. Customer Profile

Characteristics of users:

? Age categories

? Occupations

? Income levels

? Other distinguishing features

Who makes the purchasing decision (if different from users)?

Spending patterns of buyers:

Place of product in spending

Disposable income

Factors influencing purchase:

? Price

? Quality

? Features

? Time to market

? Reliability of supply

? After-sales service

? Fads and trends

? Other

4. Current market

Total domestic market for product or service:

? By value

? By volume

? Current and projected trends

? Geographical distribution

Company?s share of domestic market:

? By value

? As a percentage

? Current trends

Company?s foreign markets (if any):

? By value

? By country

? Current trends

5. Description of product or service

What is the need it fills?

Technical description

Distinguishing features differentiating product or service from its competition.

Expected life cycle of current offering:

Can it become obsolete or is overtaken by replacement offerings?

Renewal strategy

? Quality improvements

? Enhanced features

? Replacement offerings

6. Marketing Strategy

Significant trends in the marketplace

? Demographic and social changes

? Macroeconomic factors

? Technological developments

? Regulatory changes

Emerging opportunities for the company

Marketing objectives:

By volume

By market share

By characteristics of target market

Marketplace positioning

Pricing strategy

7. Sales activities

Available resources:

? Internal sales staff

? External sales force (e.g. agents, distributors)

? Sales budget

Sales tactics:

? Promotional techniques

? Special offers

? Unique features of sales approach

Results

8. Intellectual property

Proprietary technologies embedded in the product or service

Proprietary production processes

Patents held

Trademarks, trade names, copyrights, etc.

R&D capabilities

Current R&D activities

R&D objectives

9. Operations

Plant or premises:

? Size

? Location

? Features

? Ownership

? Applicable leases

Equipment:

? Description

? Age

? Applicable leases

Capacity:

? Maximum capacity

? Current utilization

Cost of overheads:

? Materials

? Labor

? Administration

? Rents, leases and utilities

? Marketing and sales

? Other

Inventory:

? Current levels (by number)

? Estimated value

10. Human resources

Number of employees

Functional areas:

? Number in each area

? Skill requirements by area

Educational levels

Gaps in available skills

Recruitment and training strategy

11. Supplier network

Key inputs required:

? By type

? By value

Current suppliers:

? Name

? Location (domestic or foreign)

? Inputs supplied

? Value of orders

Purchasing strategy:

? Supplier qualification

? Method of ordering

? Special techniques (e.g. Just-in-Time ordering)

? Controls

12. Physical distribution

Distribution requirements:

? Nature of product or service

? Order processing

? Handling and shipping techniques used

? Special requirements

Internal capabilities:

? Storage and warehousing

? Preparation and handling

? Shipping

External service suppliers:

? Shipping and handling

? Carriers

? Insurance

? Name of supplier

? Average annual business volume

13. Financial performance: past five years

Year

-5

-4

-3

-2

-1

Gross sales

Cost of goods

Gross profit

Cost of sales

Administration

Pre-tax profit

Taxes

After-tax profit

Explanations

14. Financial performance: five-year projection

Year

Current

+1

+2

+3

+4

Gross sales

Cost of goods

Gross profit

Cost of sales

Administration

Pre-tax profit

Taxes

After-tax profit

Assumptions

15. Financial requirements of existing business

Scenario

Cash flow projection

Case requirement

High

Medium

Low

Key Assumptions

16. Possible financing sources

Operations

Commercial lenders

Investors

Government sources

Other situations

17. Proposed application of funds

R&D

Capacity expansion

Marketing initiatives

Training

18. Ownership and structure

Share structure and owners

Senior management

Directors

19. Risk Analysis

Currency

? Hedging

? Forward contracts

? Transfer pricing

? Asset valuation

Country

? Expropriation

? Discriminatory treatment

? Repatriation funds

? Political environment

Company

? Credit check

? Dispute mechanisms

? Performance bonds

Project management

? Performance bonds

? Reporting systems

? Decision-making mechanisms

Insurance

? EDC

? Private

20. Conclusion and recommendations

21. Appendices: Additional supporting information (prepare list)

Management biographies

Product literature

Letters of reference, awards

Patents

Major contracts

Asset valuations

Descriptions of assets

Relevant studies

Financial data:

? Cash flow projection

? Profit and loss statement

? Balance sheet

? Auditor?s report

Antigua Guatemala Coffee Info
-----------------------------------------------------------------------------------------------------------------------





Tucked away in a valley and nestled between three volcanoes, lies beautiful Antigua, Guatemala; it is in this climatically diverse region that you will find the local farmers growing some of the world?s finest coffee. This region is perfect for cultivating coffee; with ample rainfall, elevations reaching 4,600 feet, and a constant humidity of 65%, it makes absolute sense for coffee to be the number one industry in Guatemala.

This highly rated and well-known gourmet coffee is light-medium roasted to brew into full-bodied coffee with unique smoky and chocolaty undertones. Richly complex and well-balanced, this gourmet coffee from Guatemala has hints of spice in the finish that will please the senses.





25 lbs. Guatemala Antigua Fresh Roasted Coffee Beans

Fresh Roasted Coffee Beans
Guatemala Antigua
________________________________________
Specifics:
? Name: AGAIG
? Origin: Guatemala
? Region: Antigua
? Altitude: 1200-2000
? Processing Method: Washed
? Drying Method: European Prep
Cupping Notes:
Spices,citrus,toasted nuts.
About this Coffee:
Valley Coffee Roasters and Pete have been custom roasting for As Green As It Gets for a few years now. It just seemed funny for us to keep buying our Guatemalan coffee from anyplace else. On August 11 2011 I called AGAIG and now we are buying our Antigua direct from the growers! This is just one of a few coffees I hope to buy direct like this. Remember Direct Trade is getting all of the money back to the growers and IMHO is far better than any Fair Trade Certified coffee.
________________________________________
From As Green As It Gets Site
Our farmers are exporting 21 tons of coffee! This export represents the combined efforts of over 300 people from 64 farming families. From humble beginnings, we have grown from 800 lbs to 42.000 lbs a year, and we're still growing!. Their capital investments continue to grow.
This certified scale weighs legal export weight.

This sewing machine seals each bag in seconds compared to the twenty minutes it takes to sew a bag by hand.

Our farmers have their own export license, export plantation code, FDA registration, tax-payer id number, certified receipts, a legal business entity with board of directors, registered land titles, and a host of legal paperwork to make them bonafide producers and exporters. That?s exciting, but not as exciting as #24378.
This year, the farmers are exporting as Plantation #24378.

That number indicates that the government of Guatemala has recognized them as legal, registered, independent producers and exporters of coffee.

Guatemala History
--------------------------------------------------------------------------------------------------------------------------


The golden age and decline of the Maya empire

In 1542, 32 years after Columbus had discovered America, under Pedro de Alvarado the Spanish invaded the region, which now is Guatemala. At this time this region was highly populated by the descendants of the Maya, who, in the years 300 until 900 AD, had known a cultural golden age, in which they had developed a very precise script of words and pictures as well as mathematical and astronomical knowledge. Reasons for the decline of the Maya empire have not been resolved clearly until now. In the opinion of a lot of scientists, an ecological catastrophe destroyed the former flourishing Mayan metropolises that afterwards were overgrown by the rain forest. Therefore, at the time of the Spanish invasion, the Mayan descendants lived in very simple circumstances, pursued agriculture and were in close contact to nature.


"Discovery" of America

By the invasion of the Spanish, the living standards of the Mayas got worse dramatically. They were driven out or forced to work; they suffered from mistreatment, hunger and diseases brought in from Europe. Within a very short time the population of 800,000 reduced to approximately 100,000.


Independence of Guatemala

At the end of the 18th century, resistance was formed by the country exploited by the Spanish Crown which led to independence of Guatemala in 1821. After independence, huge coffee and banana plantations were formed that were led by domestic big landowners and increasingly by foreign companies, e.g. the "United Fruit Company". Politically the country was unstable and subject to dictatorial regimes. The dictatorship of Jorge ?bico (1933 - 1944) can be seen as the climax of the ordinary people's suffering. During this dictatorship all of Guatemala turned into a "big private madhouse", as quoted by a Times correspondent at the time. The Ind?genas, as the Mayan descendants are called today, were deprived of all their rights and tortures and shootings reached alarming and unbearable proportions. In an uprising of the public population, government was removed and nine years of democracy followed.

Under President Juan Jos? Ar?valo, who was elected in 1945, general electoral law was ratified, trade unions were legalized and literacy programmes were carried out. But when Jacobo Arbenz, his successor, wanted to carry out a land reform in which the Guatemalan plantations as well as the United Fruit Company were planned to be expropriated, the government was overthrown with financial help of the US and the support of the CIA in 1954.


Acts of terror and troops of death

During the following decades and with changing governments, the country remained in the hands of the powerful elite that was formed by big landowners, the army and increasingly industrialists. The oppression of a large part of the population was carried on with by extended states of emergency, acts of terror and troops of death.


Policy of the burned ground

At the end of the 70s, the guerrillas began to recruit again after several years of peace. President Romeo Lucas Garc?a, holding office at the beginning of the 80s, tried to fight them by introducing his "policy of the burned ground", which meant destroying whole villages and the killing of a lot of people, mostly of the indigenous population. Garcia?s successor, the religious fanatic Rios Montt, who became president in 1982, was pursuing the same politics more radically. During the 17 months of Rios Montt's dictatorship in Guatemala, the Guatemalan population suffered from the most horrible crimes of the civil war, which lasted more than 36 years: 440 villages were razed to the ground, 50,000 people "disappeared" and more than 100,000 people were killed. Those responsible have not been called to account yet and Rios Montt had immunity as president of the Congress until 2003.



On the way to democracy

Since 1986 Guatemala has been governed by civil presidents, but it wasn't until 1993, when the human rights representative of the government, Ramiro de Le?n Carpio, was called into office as new president, that hope arose on a process of establishing a real democracy. As prisoner between the interests of the army and the economy, he did not achieve any far-reaching reforms either. In 1996 Alvaro Arz? became president. His biggest achievement was the successful conclusion of the peace negotiations, which lasted nearly 10 years and the signing of the final peace contract on 29 December 1996 that put an end to the 36 years of civil war.


The peace contract of 1996

After euphoria, disillusion followed quickly. Until today, economic and political structures remain unchanged and the realisation of a lot of contract issues still are slowed down. In only a few sectors progress had been made, like the reform in the justice system. For a while long prison sentences against members of the army, who were made responsible for the murder of bishop Gerardi four years ago, in the last year, were considered as big results against the general exemptions from punishment. Two days before he was killed, Bishop Gerardi had presented the human rights report on the crimes committed by the army during the civil war. In October 2002, the sentence mentioned above was annulled. Now, after another appeal against this verdict by the defence, this case lies in the responsibility of the constitutional court.

Unfortunately, the death of Bishop Gerardi is not an exception: It is still very dangerous in Guatemala to fight for human rights and to support coming to terms with the dark past of the country. Everyday, activists and offices of human rights organisations as well as a lot of journalists are threatened with death, are attacked and killed in many cases. Obviously, still there are a lot of people (especially in higher ranking positions in the government and army) that are in full consciousness of their guilt and responsibility during the period of the armed conflict and therefore fear any solving of these crimes.

We hope that the peace process, which is stagnating so obviously and only can be seen as a retrograde step in some sectors, will be put on the right track and manifestation of the peace expected will be realised as soon as possible during the following years.
A Short History of Guatemala

Early Mayan civilization and culture began to develop around 2000 B.C., all throughout the territory that we currently know as southern Mexico, Belize, Guatemala, El Salvador and western Honduras. The first period of Mayan civilization is referred to as the Pre-classic period and it occurred at the same time as the Golden Age of Greece and the conquests of Alexander the Great, lasting until around 250 A.D. The Classic period (following the pre-classic), was contemporary to the fall of the Roman Empire, and covers the years from 250 A.D. to 900 A.D. Following the classic period is the Post classic period from 900 A.D. up until the Spanish conquest of Guatemala in 1524.
The Maya were considered one of the most developed human cultures of their time. They established trade routes throughout the area mentioned above, and also traded with other people in surrounding areas, e.g. with Teotihuacan. The most powerful Mayan cities during the height of Mayan civilization were Tikal, Calakmul, Caracol, Uaxact?n, Yaxh?, Chichen Itz?, El Mirador, Nakbe, Cop?n, Palenque, Yaxchil?n, and Kaminaljuy?. These cities were commercial and spiritual centers. They traded jade, obsidian, quetzal feathers and liquidambar resin from the highlands, seashells, fish and salt from the coast, and cacao, cotton, and macaw feathers from the lowlands. Each city was ruled by a k'ul ajaw, a king of god status, who ruled a united secular and religious realm.

Ball game court in front of the Temple I in Tikal.
Centers of the ancient cities were characterized by plazas, temple pyramids, and ball courts, all designed to model the landscapes surrounding the cities. Pyramids were symbols of the mountains and home to the gods. Ball game courts were symbols for the valleys between the mountains and were considered the entrances to the underworld. The wide central plazas symbolized the surfaces of lakes, which were thought to be the surface of the underworld. Celebrations and sacrificial ceremonies were held on the stage of this sacred landscape (Freidel et al. 1993).
All of the ruins which can be seen today survived under the thick cover of the rainforest for centuries before being uncovered. Today they help us recreate the history of the ancient Maya, together with the arts and crafts and written testimonies carved in stone, written on paper and on pottery. The Maya used the most complex writing system of all American cultures up to their time. They also used an advanced calendar based on exact astronomic observations. Mayan mathematics included the concept of zero and agriculture was dominated by corn, which is still the main base of the Guatemalan diet today.

Itzamn? - Maya god of creation, drawing from Dresden Codex, 1500 A.D. (Post-classic Period).
The late Classic period was characterized by many autonomous city centers that were often in conflict with each other, trying to divide up political territories. The mystery surrounding the collapse of the major Mayan sites in the 9th century continues today. One possible theory is the idea that the uncontrolled exploitation of resources by the Maya (slash and burn agriculture for example), long dry seasons, overpopulation, illnesses, wars, invasions and obstruction of trade routes, depleted the resources needed to support such a large population and caused the civilization to fold upon itself. Either way, what is known is that the main centers of the Classic Period were abandoned and the populations diminished at the end of this period and later on, in the Post classic period, only smaller towns were known to exist around lake Pet?n Itz?. During the late Post Classic period the central towns were Tayasal, at lake Pet?n Itz?, and Topoxt?, at lake Yaxh?.
The long history of the Mayans ruling the majority of Mesoamerica ended with Spain's conquest of their lands. Spain entered to find new lands and resources to exploit and with their conquest they reduced Mayans to smaller populations and established their own cities on top of the Mayan ruins. Thus began three centuries of exploitation by the Spanish of the Mayan people, called the Colonial era, from 1524 to 1821. In 1524 Pedro de Alvarado began the conquest of the geographical area which is now known as part of Guatemala. He founded the first Spanish capital over the Mayan site of Iximch?, the former capital of the Cakchiquel Kingdom. From then on Spain continued to conquer Mayan population centers and defeated the last significant Mayan population in 1697 in Tayasal, capital of the Itzaes of Pet?n. In one of Alvarado's battles Tec?n Um?n was raised to national hero status for his valiant fight against his Spanish intruders.
The name Guatemala was derived from "Quauhtemallan", which means 'place of abundant flowers' or from "Guauthemallan", which means 'place of trees' in the Aztec Nahuatl language. This name was given by the Tlaxcaltecas who came with Pedro de Alvarado to conquer this land. During the colonial time the capital of Guatemala changed location many times due to natural disasters. The capital "Guatemala de la Asunci?n", as it is today, was not named until 1776 after a severe earthquake which destroyed much of the previous capital, the city which is now Antigua Guatemala. During this time trading coalitions were established with Europe and the Catholic Church's influence was solidified throughout the whole country. Even though the Catholic Church tried to impose its beliefs on Mayans, some Maya codices and chronicles, with historical and religious information, were documented, preserved and even translated into Spanish by members of the very same Catholic Church. These members of the church had befriended certain Mayan leaders and were not comfortable forcing their religion upon the Mayans. In the 19th century various indigenous rebellions took place at different points in the country. Out of these rebellions rose another indigenous hero: Atanasio Tzul. He was made famous for leading a rebellion in the Quich? province of Totonicap?n in 1820.


Guatemala's flag and the emblem of liberty in 1821.
In 1821 the Modern Period began with the independence of Guatemala from Spain. A political union of all the countries from Central America took place from 1823 to 1839, known as Central American Federation. The central Government of it was situated in Guatemala, but finally all countries split like we know them today: Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. No national currency was declared until 1924. Then the "Quetzal" was introduced, owing its name to the national bird.
Since pre-colonial times the Mayans have always used the slash-and-burn agriculture and it is still the most common method for cultivation of corn, the base of the Guatemalan diet. During and after the Colonial period, Guatemala exported products which had been originally processed by the Mayan people, such as cacao and Spanish Red, which is a dye extracted from cochineal insects. At the end of the 19th century numerous German immigrants came to Guatemala and planted large areas with coffee for exportation. This is how coffee "fincas" or farms originated and today they are still producing some of the finest coffees in the world. The 20th century began with strong investments from the United Fruit Company to establish banana plantations in Guatemala. The company signed a contract with then president Estrada Cabrera to grow and trade bananas, and thus began a decade of strong influences of the banana trade in Guatemalan power politics.
In 1960 a civil war began that lasted for 36 years, taking the life of thousands of Guatemalans, and not officially concluding until the signing of Peace Accords between the government and guerilla forces in 1996. Since the Peace Agreements were signed, their implementation has been given close attention by the international community while the national government has swayed from strong intentions to implement agreements in the accords to a seemingly disinterested stand on the matter. In the face of these fluctuations the country has a long way to go to achieve the goals laid out in this important document.

Guatemala's population is currently at around 13 million people, according to the national census. Guatemala is a multicultural country: 23 Mayan ethnic groups, "ladinos" (a mix of Mayan and Spaniards), and minor groups, which are mainly the Xinca and the Gar?funa. The Mayan population is around 60% of this number. They are settled mainly in the western highlands and in central Guatemala. Rural areas of Guatemala are a stark contrast to the urban centers. Most remote rural villages do not have paved roads, electricity or running water, and education is hard to access. The intensive use of the land in rural areas reflects the fact that agricultural production is still the main economic activity for the majority of the country's population. Some of the most prominent export products produced in Guatemala are: Cardamom, coffee, sugar cane, bananas, flowers and non-traditional goods like macadamia nuts and typical textiles and souvenirs. A significant amount of Guatemala's economy relies on tourism as the country's wildly diverse attractions, both natural and cultural, provide a wealth of attractions for visitors to the country.
One of the traditions in Guatemala which has endured centuries is that of the local markets. Markets are both trading centers and gathering sites and are generally operational only a couple of days each week, when people from a whole region will come to a town center to offer their wares and purchase basic necessity goods for their families. At the major markets one can observe local products and typical clothes from different areas and ethnic groups being bought and sold, since people from numerous small towns gather in the main markets at the same time.

Assignment 4: ?Two Entrepreneurial Titans ? Mary Kay Ash and Anita Roddick? (Reeves Chapter 10)Write a four to five (4?5) page paper that answers the following:

1. Compare and contrast Mary Kay Ash and Anita Roddick as managers and as leaders.
2. Explain what the achievement of both women says about women in general.
3. Analyze the following quote from Mary Kay Ash and demonstrate its relevance to a successful business:
"People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps."
4. Evaluate one of the following quotes from Anita Roddick and speculate about the lessons managers can learn from it:
? For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses."
"If you think you are too small to have an impact, try going to bed with a mosquito."

5. If you were advising Ash and Roddick on business matters, describe what recommendations you would you give to them. Justify your recommendations.

6. Include two references outside the textbooks in your report.

7. PLEASE HAVE AN ABSTRACT IN THE FIRST PART OF THE PAPER....

CASE STUDY: TWO ENTREPRENEURIAL TITANS- MARY KAY ASH AND ANITA RODDICK

Arguably, no one embodies female entrepreneurship as fully as Mary Kay Ash, the founder of Mary Kay Cosmetics. The initial catalyst for starting Mary Kay Cosmetics was Ash?s frustration with corporate life; when she was the National Director of Sales at World Gift Co., a direct sales company, she was passed over for promotion in favor of a male employee who she had trained. Dispirited, Ash quit World Gift and decided to take her personal savings of 5,000 to start Mary Kay Cosmetics. In 1963, she opened a storefront in Dallas, Texas, with her flagship product ? skin cream. (She had purchased the rights to it from the Health family for $500.) Her motivation to become a entrepreneur was both personal and economic; she wanted to make money, be her own boss, not be limited by corporate politics, and create opportunities for other women. Within six to eight years, some women in the company earned over 100,000 per year. In 1964, the first annual Mary Kay convention was held in Dallas, where 200 women celebrated the company, its success, and their own. The company grew rapidly between 1974 and 1979; sales tripled and profits doubled.

Ash?s business concept was offer skincare products through a direct sales force of independent ?beauty consultants.? These sales consultants earned commissions from selling products. In 1981, direct selling was a $7.5 billion industry and was popular among women because they could work as much or as little as they wanted to. In the early days of the company, sales consultants sold the products through home beauty demonstrations. Today, in addition to product ?parties? in the home, sales consultants sell through the Internet and in their workplaces, if they hold other jobs. The business model was very profitable because overhead cost were kept low (sales consultants worked from home and were not paid salaries). Mary Kay was known for her flamboyance and motivational strategies. Having spent 25 years in direct sales, she knew that recognition and rewards were important to salespeople. The annual Mary Kay conventions became legendary as a way to motivate and reward top saleswomen; pink Cadillac, luxury vacations, and jewelry were awarded to top performers. In addition to motivating employees through those incentives, Ash provided career paths for women sales consultants. As women brought others into the company, they received higher commissions and could become eligible for high-level jobs such as sales director, senior sales director, and national director.

Although Mary Kay Ash died in 2001, the company continues with her son at the helm. Today, it does business in 35 markets on five continents, and in 2008 had sales revenues of $2.6 billion. Much of its business is in emerging markets such as China (its second-largest market behind the US), Latin American countries, India, and Eastern Europe. Its products line has expanded greatly (make-up and toiletries have been added) and it now offers products for men such as face soap, shaving foam, and sunscreen. Manufacturing facilities are located in China and Dallas, and distribution centers are in many large cities in the US.

Like Mary Kay, Anita Roddick chose a product category she was familiar with ? cosmetics and skincare. She founded The Body Shop, a company producing and retailing beauty products. The company was one of the first to focus on ethical souring of materials and fair trade with developing countries. It was also one of the first companies to prohibit animal testing of its products.

Roddick started a business with the aim of providing an income for herself and her two daughters. (her husband, Gordon Roddick, was in South America for an extended period.) With inspiration from a small cosmetic store in San Francisco selling natural products, she decided to provide a limited number of quality skincare products in refillable containers and in small, sample sizes. After 15 different skin products were created in her garage, she opened her first shop in Brighton England, in 1976 with a bank loan of 4,000. In the early day?s pf her venture, her aim was to bring in 300 a week, just enough for her family to live on. With the success of the first store, a second store was opened six months later. Soon, every high street (shopping district) of every town in England had a Body Shop. The brand became widely recognized and synonymous with natural products.
Roddick was motivated by both financial security and political activism. She wanted to run an honorable business that did not establish hierarchies, but treated individuals equally. She was also interested in starting a business that furthered her activism. During her life, she had been involved in several causes including animal rights, environmentalism, anti-war protests, and defending human rights.
In the late 1990s and early 2000s, the company over-expended, more competition entered the market-especially with availability of products online ? and a recession hit in 2000. The Body Shop?s profits declined dramatically and it was sold to L?Oreal in 2006, about a year after Anita Roddick died. Today the company sells make-up, skincare products, shampoos, bath products, and fragrances, and operates in over 2,300 stores in 61 countries across the world.

Notes from my professor about the paper.
1. Identify legal issues and the facts contributing to the issues that student faced personally, professionally or about which you are aware (i.e., something that another person experienced or contained in an article that you have reviewed).

2. Use an introductory paragraph with a thesis statement - defined as a one-or two-sentence condensation of the argument or analysis that is to follow. Ask yourself what is the main point of your paper. Number your pages.

3. The body of your paper must include three to four specific legal concepts learned or refined in this module. (See Tim's list below to choose from) Then address these concepts in light of your experience. If you do not have three to four personal experiences use those of an acquaintance or those about which you have read. The important part of the process is for you to use a four-step analysis - (1) reference a legal (the law) concept (e.g., contracts, torts, real property, ethics, administrative, agency, etc.) from the class, (2) provide the facts of the experience (yours or one that you know about) associated with the legal concept, (3) analyze the experience (the facts) in terms of the legal concept and (4) knowing what you now know, explain whether you agree or disagree with the outcome that you experienced and/or how you would do it differently, if you could do it, again. Defend your position. You may use one or more of the personal examples with expanded analysis that you submitted as a chapter paper.

4. End your paper with a summary paragraph that includes a restatement of the thesis statement and your conclusion.

5. Include a reference page (not counted as one of 8-page paper narrative) with at least four (4) references. Number your references (i.e., 1, 2, 3, 4---)

6. Do not write a paper telling me what is in the text. I have read it. Think, write, explain, opine!

(Tim's List of topics for the writer to choose from)
At-Will employment
Breach of Contract
Comp Time
Contracts
Corporate Ownership
Delegated Powers
Domain Names
Embezzlement
Ethics
Fair Labor Standards Act
Fair Trade Law
Felony
Fraud
Limited Partnership
Mission Statement
Noncompete Agreement
Outsourcing
Patent
Shares
Shareholder
Strike
Trademark
Transfer of Ownership
Trusts
Warranties
Venture Capital

PLEASE COMMENT ON THE FOLLOWING: GLOBAL BUSINESS TODAY, HILL SIXTH EDITION,
In the USA and other developed countries, many people are upset by the loss of good paying jobs to lower wage countries. However, supporters of globalization argue that the reduced costs associated with overseas production allow them to sell their products cheaper at home, thereby reducing consumer costs and raising general standards of living. Thus those supporting globalization and free trade contend that even though some jobs are lost at home, the entire economy is better off. Do you agree or disagree with this? Why or why not?
Quite honestly I can see both sides of this argument. On one hand, as mentioned in the book, if we are able to outsource the development of some products due to lower wages and overall costs to the product, in return the product can be offered at a much lower cost rather than if a company has to pay for higher wages. This will then result in a higher standard of living because products that could not be purchased before because of higher costs, are now being offered at a lower cost, allowing for more of the population to purchase the product.
On the other hand, if a job is outsourced to obtain paying cheaper wages, then we are cutting jobs from people within our economy. In regards to the economy and job losses right now, the chances of getting a job are not the best odds. Therefore people stay out of work and how are they then supposed to be able to afford these now cheaper products. Simply put, if people are out of work, how are they supposed to be buying these products.
To go into another thought process, if the jobs are outsourced and now helping other countries economically, they may have a desire for products that the United States have a huge hand in building, thus increasing our economy. To simplify this, if other countries have more money to spend because much more of their population is working, it will eventually funnel back to other countries. When looking at this scenario, we just have to hope that our country offers something that is appealing to these other places. Another thing to think about, once a company outsources some jobs, that company could help support US based companies by offering discounts to their employees if they decide to purchase product "A" that is made in the United States.

I do agree that the whole economy is better off. If you believe that the economy of the world is constantly seeking balance then the out sourcing of jobs is good for world economy in the long run. Unfortunately the loss of jobs is not so good for the local economy. It seems that in order for the standard of living to go up for the rest of the world the standard of living for the developed world will have to come down some. The problem most people have is that free trade doesnt always mean fair trade. By that I mean there are regulations that companies must adhere to produce a product in the United States. There are environmental regulations of course, but the federal government mandates a minimum wage and unemployment insurance. The companies must provide safe working conditions under the OSHA regulations. In America employees have the right to form Unions to help protect their benefits. In countries like China most of these costs are eliminated making it a lot cheaper to manufacture overseas. The big problem I have with this is when we open our markets up to them but they do not open their markets to us, trying to protect their economy.
The driving force behind globalization is money, if a company doesnt see a finical benefit they will stay where they are. I do get really annoyed when people are complaining about companies leaving are the same people buying the products made overseas. You cannot complain about jobs leaving the United States while sitting in the parking lot of Dollar General. Most companies outsource jobs for financial reasons if they leave and people stop buying then they will come back and other companies will consider the ramifications before they think leaving.
In a perfect world the people would realize even in their local communities they can have some control over the global economy. It would be nice to elevate the rest of the world without losing what we have achieved for our sons and daughters.

This paper is on Business Ethics relating to Environmental issues in general and in Leabono (the country). I will post the rubric following this. And i ask you to please not use wikipedia as a source. Thank you!!

Research Paper in Business Ethics
This project is central to your work in this course. It has been designed as an in-depth research project in which you are to examine, describe, investigate, and then report about a particular Business Ethics topic. You must include both a general treatment of your topic and specific information on how this topic affects or is implemented in either Lebanon or the Middle Eastern Region.
Due Dates:
Paper due Wednesday, May 8, in class. Upload the paper on Moodle (and Turn-It-In) and submit a paper copy in class along with the Plagiarism Statement signed by all group members in class.
Research Paper Guidelines:
? You must write a short paper about your topic. This is a standard research paper in which you describe and define the intricacies of your topic in detail. Pretend you are an investigative reporter and you are writing about the topic to explain it on the 8pm news.
? Use a topic from the list of topics on Page 2. Other topics may be acceptable, but you must get my approval before choosing an independent topic.
? The paper should be 10-12 pages in terms of main body.
? The main body of the paper should include:
o Introduction
o Topic Background/History - General
o Topic Background/History - Lebanon or the Middle Eastern Region
o Topic detailed description, dynamics and intricacies
o Concrete examples or Case - General
o Concrete example of how the topic plays out in Lebanon
o Solutions - how to avoid the negative & promote the positive
? The paper should integrate the theories and specific content from this course with your topic.
? In addition to the 10-12 required pages, the paper should also include a cover page, table of contents, and reference page.
? Formatting is important:
o You MUST use APA style.
o Your title page, table of contents, and reference page should be on a separate page (APA style).
? Therefore, you will have 1 title page + 1 table of content + 10-12 pages paper + 1 reference page = 13-15 pages total.
? You must sign a Plagiarism Statement (available on Moodle) and attach it to the paper.
? Paper Due ? Wednesday, May 8, 2013.

?
List of Possible Topics
? Child Labor
? Human Rights & the Corporation
? Islamic Moral Philosophy & Business Ethics (or Islamic Business Ethics)
? Sexual Harassment
? Intimidating Behavior in the Workplace and Business World
? Fair Trade
? Corruption
? Third World Dept
? Environmental Issues
? Tobacco Money & Use of Tobacco Money
? Bribery
? Corporate governance
? Transparency
? Corporate Intelligence
? Discrimination
? Fraud
? Insider Trading
? Intellectual Property Rights
? Privacy Issues
? Ethical Policies in the Middle East
? Ethical boards, organization, and regulations in the Middle East
? Or see me if you would like to choose a topic not on this list.

Patagonia Plan of Action

Key Assumptions:

Assume that the people you are writing to knows the company well, and has read the case but may have not spent the time to analyze all the information that is in the case.
Sections of A Case Plan of Action (POA) (headings do help)

Introduction: A short (3-4 sentences maximum) statement of purpose for your consulting report. Your goal is to get the reader to read the rest of your report, so make it compelling but not something that the reader might immediately disagree with. State the purpose of your report.
Situation Analysis: Key analytical or proof points that will lead the reader to agree with the recommendations you propose.
Recommendations: Your plan of action for resolving the case issue(s). Should be as specific as possible and include implementation details and dates. Be sure to include expected benefits of your actions (for example, expected revenues or profit) and possible risks.
Conclusion: A short (3-4 sentences) review of what you proposed and how your proposal will benefit the company. Also include a means to get in touch with you if there are any questions.


Write your case in a memo format:
Date: A date that makes sense given the time frame of the case
To: Protagonist or main character
From: Your name and title (pick one ? assume you work for the protagonist)
Subject: The key topic you are addressing


For the Patagonia case, assume that you work for CEO Yvon Chouinard and address the memo to him. You will focus your Plan of Action on evaluating the success of the Patagonia sustainability initiatives discussed in the case. Feel free to use the article in your course packet ?What do We Mean by Sustainability?? when thinking through this case.



Think about the following issues when developing your plan of action:

When evaluating the success of Patagonia?s sustainability initiatives, what criteria do you have for determining success?
How innovative are the approaches that Patagonia is using?
How would you characterize the ?Don?t Buy This Jacket? campaign in terms of its impact on sustainability?
Can Patagonia continue to be profitable and encourage that consumers stop buying?
Visit Patagonia?s website and look at some of their 2016 initiatives, eg. fair trade, recycled clothing, and an entry into the food business. Where else could Chouinard focus his attention? What should he do next? Be creative in proposing your ideas.


While these are the key decisions and issues to be addressed, please keep in mind that I want a well-formulated Plan of Action as discussed above, not just a list of questions and answers.

Required Reading
Theodore Kinni. 2003. Words to Work By: Crafting Meaningful Corporate Ethics Statements. Harvard Business Publishing Newsletters. (Product Number: C0301E-PDF-ENG)
Rolf Dobelli. 2008. Leading with Authenticity: A Review of True North. Harvard Business Publishing Newsletters. (Product Number: U0801B-PDF-ENG)

the link for the readings are https://cb.hbsp.harvard.edu/cb/pl/22103070/22103076/5d2f6fbbd4972a9692ea4f9aad43ac64 and https://cb.hbsp.harvard.edu/cb/pl/22103070/22103141/d5dacfd92d6db887a4a79b79a411bafb



Code of Ethics Assignment
Your task is to create an original Code of Ethics for your company or organization OR if your company has already one, criticize and improve it. Please include a short introduction and background of the company/organization as well.
In your companys Code of Ethics, please include the following: Guiding principles
Purpose of the code
Core values
Which employees it covers
How it will be implemented/communicated
How it will be enforced and reported
Mission statement
Other pertinent elements you feel necessary to have a
comprehensive Code of Ethics
This assignment must be 1.5-space, maximum 6 pages in length. The title page and reference pages are not included in the required paper length. Your paper should contain at least three references including Internet sources, books, and professional journals or other pertinent resources. Please do not copy or plagiarize others materials!




MLS CODE OF BUSINESS ETHICS

This created the MLS working rules apply to you, about you, or rules. Read these rules, understand, and appropriate behavior Showcase. The rules and guidelines in this guide, all operating in the MLS can show employees to carry out their work, which sets the limits. This Code applies to employees without exception, all the MLS. Business Policy, which is consistent with our core values and rules that you kacA?nacaA?A?nA?za or provide information on how situations that can harm the MLS. High standards in determining these rules will guide you on how to contact them.

WHAT IS ... the MLS work rules?

Rules
Standards
Expected Behaviors

INTRODUCTION

Working Rules of the MLS, the MLS description for the kind of behavior we expect from you and allows you expect from the MLS. Described here is not exactly the same with the law, the rule is more than a set of rules. Therefore, this document should be seen as an essential guide.
Labor Code of the MLS form of honesty, integrity and respect for people, such as an open and universal values. Activities, to what extent these values, purpose and essence of the principles presented in accordance with the Code you treat and assessed according to the extent to which you perform.


EMPLOYEES AND SAFETY

MLS aim to protect not to harm people and the environment. You must comply with fairness and respect other living things. MLS container company. Acts of discrimination and harassment is unacceptable.

1 HEALTH, SAFETY, SECURITY AND ENVIRONMENTAL AND SOCIAL PERFORMANCE

On the one hand while maintaining our commitment to the purpose of protecting people and the environment from harm, on the other hand, is compatible with the purposes of energy resources, we aim to develop products and services. Be a good neighbor and to contribute to sustainable development customers, shareholders and seeks to gain the trust of the community.

MLS holding companies and joint ventures as well as contractors operating under the control of health, safety and the environment and to give attention to issues of social performance checks.


2 SUSTAINABLE DEVELOPMENT

MLS sustainable development for the world's ever-increasing energy needs of economic, environmental and social responsibilities, taking into consideration the means to help meet. MLS HOLDINGS commitment to sustainable development, balancing short-and long-term interests and, when making decisions related to our business, economic, health, safety, security, requires to take into account the environmental and social dimensions.

Sustainable development is a kind of compulsory license and MLS HOLDING activity in all of its activities in order to achieve sustainable results in adopting the principles of sustainable development. To do this, on one hand, while respecting the needs of our neighbors, but also create new profitable opportunities, technical and non-technical and financial risks should be in constant communication with our stakeholders and to minimize the need to consider their views.

3 EQUALITY OF OPPORTUNITY

MLS HOLDING, employment-related decisions, required qualifications, merit, performance and other job-related factors depends on the basic principle of making. MLS HOLDING, employment will not tolerate unlawful discrimination.


4 HARASSMENT

MLS HOLDING the workplace does not tolerate any harassment. MLS HOLDING, derogatory, or intended to intimidate any hostile act, practice or tolerate behavior. Actions or behaviors of a culture can be considered particularly susceptible to a further grmeyebileceA?i culture must be considered.


5 HUMAN RIGHTS

MLS HOLDINGS, respect for human rights approach; adherence to corporate policies, compliance with applicable laws and regulations, to be in regular communication with our stakeholders and the communities in which we operate directly or indirectly contribute to the overall level of welfare continuously consists of several key elements.

We would like to observe the standards similar to ours, our business partners and suppliers.

All employees must understand human rights issues in their work places and MLS HOLDINGS commitments on this matter, must comply with the standards and policies.

ANTI-CORRUPTION

MLS HOLDING bribery, insider trading, market abuse, fraud or money laundering does not tolerate such activities. Convenience means that the bribe payments, and such payments should not be made. Also any actual or potential conflicts of interest (in the form of a conflict of interest or perceived relationships) should be avoided, never offer inappropriate gifts or hospitality should not, or should not accept. Note that even if the corruption allegations could harm our reputation and our business is unfounded.

1 BRIBERY AND CORRUPTION

In order to influence the outcome of a job improper payment, gift or favor to offer, receive, solicit or accept bribes means.

Bribery and corruption, civil servants, institutions and organizations, or commercial relations, including joint ventures, either directly or through third parties, such as joint venture partners, agencies, and can be performed in an indirect way. In some countries, even if such payments are statutory payments to the convenience of corruption and bribery are within. Even ignoring suspicions of bribery and corruption, this incident may result in the MLS, and expose you as the person responsible for you.

PRINCIPLES

In exchange for privileged treatment in order to provide a business advantage, never personal or payment, do not offer a gift or favor, do not, do not ask or do not accept. Working with people to understand that bribery and corruption is unacceptable Provide actions.

Holding both the MLS MLS does not need any public company or individual business activities carried out or that you suspect of corruption made sure immediately Holding MLS inappropriate.

2 CONFLICT OF INTEREST (COI)

Personal relationships, participation in the activities taking place outside the MLS or shares in another company, you have, an impact on the decisions you make when it is perceived in this way, or is likely to, and are in danger of a conflict of interest.


PRINCIPLES

Decisions or actions that you perform under the influence you will receive MLS or supervisor or manager any situation that may be perceived as inappropriate. Or situations which might lead to a conflict of interest in writing to your supervisor know. That could create a conflict of interest or suspicion forming participate in decision-making processes. Relationships with contractors and suppliers in a rofessional, impartial and execute a competitive manner. Your current location, or that you have the knowledge and experience to the company you plan to use a non-financial gain, I let the MLS. Relevant laws, regulations and policies MLS HOLDING, subject to the working hours of the MLS outside the community, government, educational institutions, non-governmental organizations, or show business. MLS HOLDINGS, to avoid a conflict of interest or potential contradict the interests of the subject, may hold shares other than the MLS working hours, work at a job or activity to another show. If you are not sure, ask your supervisor or manager.


3 MONEY LAUNDERING

"Money laundering" of money, resources, or assets that constitute a crime, or by using the commercial activities of the legal structure of the hide. Including the financing of terrorism, crime, the legal use of resources to support the activities of a money-laundering activity. The main offenses covered by the legislation against money laundering as follows: ensuring the provision of unfair terms, do not report the activities of an investigation or suspected of blocking.

PRINCIPLES

Suspect is guilty or set up business relationship with people who do not trade in the proceeds of crime. Please report all suspicious transactions or individuals Holding MLS. (MLS HOLDING necessary conditions will be reported to the authorities.) Proceeds from Crime goods or cash returns were not achieved, do not use your hand or hold such assets. Conceal the source of the goods or the nature of the crime. Crime, property acquisition, ownership or control of the kolaylaA?tA?rmayA?n. SA?zdA?rmayA?n information on the subject of the investigation. Do not authentic, relevant documents, store them, do not destroy or dispose.

4 POLITICAL ACTIVITIES AND PAYMENTS

Political activities and the payments you make are playing, there is a risk to be seen as the actions carried out by the MLS. Therefore, damage our reputation or our business.

PRINCIPLES

MLS any political campaign resources, political party, political candidate or in connection with use it to organizations. Personal political activities is to display the MLS HOLDINGS, should ensure that the activities. Political activities and to provoke a conflict of interest payments, as well as business relationships and reputation damage HOLDINGS MLS. These rules or fail to comply with any law or regulation, can lead to the termination of contractual engagement, may result in disciplinary action.

Do not use an MLS account for political payments. Do not pay to replace political donations. Get your candidature in the elections, if necessary, to put it allowed the MLS. Obey the laws governing the participation of political studies.
INTERNAL AND EXTERNAL TRADE

MLS HOLDING, free, fair and strictly adheres to the principle of an ethical company. Must comply with all applicable laws in force in the relevant trade and business relationships, the application must provide all of the basic values HOLDINGS MLS. Failure to comply with these laws and regulations, our job seriously damaged, and we can bring severe penalties. As a result, dismissal, may be faced with a fine or with imprisonment.

1 ANTI-MONOPOLY LAW OR COMPETITION LAW

Antitrust laws protect free enterprise and fair trade limit or prohibit competitive behavior. This law covers all levels of business life. Price fixing, market sharing or bid rigging conspiracies or to create a monopoly or monopoly practices to protect the position prohibited by anti-trust laws. MLS does not tolerate violations of antitrust laws.

PRINCIPLES

Competitors, price, or any price element of the MLS (discounts, such as discounts or surcharges) for determination of the varmamalA?sA?nA?z agreement. Specific markets or other players operating in the market for a particular customer or accounts that will not engage in competition varmamalA?sA?nA?z agreement. Not mix them out of mischief, and international sanctions tenders, proposals or any agreement varmamalA?sA?nA?z competitors to boycott customers or suppliers. Availability or to make a deal with competitors in order to stabilize or reduce the yield is prohibited. In addition, independent brokers or dealers should not make an agreement to determine the minimum selling price of the product. Anti-competitive business conduct and fairness in the MLS undermine the credibility and integrity issues. Can not be considered anti-competitive practices. In many countries, they are considered illegal activities, can lead to heavy fines and imprisonment.



EXPORT CONTROLS AND SANCTIONS

Export Controls and Sanctions laws relating to information, software, sale of goods and services across national borders, transportation, electronic transfer or declaration authorizes legal control over the country. Export, not only the traditional shipping methods, negotiations, or through electronic transfer of images include views.


PRINCIPLES

Beyond the national boundaries of goods, technology or software before transferring the export control laws and sanctions Carefully review the potential impacts on the transfer. Supervision and sanctions (or sanctions) countries, legal entities, individuals and goods, do not forget applied. This is how you conduct your business controls or sanctions, which would bring about the need to know the prohibitions or restrictions. If you fail to comply with the controls and sanctions on MLS criminal charges, fines and loss of export privileges may face situations. Be dismissed as a result of this work, liable to fines or imprisonment.


2 IMPORT CONTROLS AND SANCTIONS

Import controls and sanctions laws relating to information, software, sale of goods and services within the limits of their jurisdiction, transportation, electronic transfer or declaration authorizes legal control over the country. Import controls the MLS as a company, and also applies to you as a person.

PRINCIPLES

When inserting into the country of goods and services required for all taxes, duties and import all the requirements and make sure that images follow repaid. Do not declare the goods into the country without restriction applied. You must obtain an import-related legal advice if in doubt. You should not import goods banned. Respecter of import control laws and sanctions, and it could damage can lead to operational delays. Moreover MLS, loss of privileges, including fines and may face legal consequences. Be dismissed as a result of this work, liable to fines or imprisonment.

INFORMATION AND ASSET PROTECTION

At first the idea is worth corporate entities, including the physical and financial. They are properly protected, maintained and managed. Personal Data and Intellectual Property (IP) to be protected. Information Technology (IT) and communication facilities should be used as sensitive. Records must be kept accurately and appropriately. When it comes to assets MLS HOLDING irregularities, theft, misuse, abuse, and can not be accepted.

1 ASSET PROTECTION

Corporate assets, financial assets classified as tangible or intangible. Buildings, equipment, funds, software, technical knowledge (know-how), data, patents, and other corporate assets takes place in FMs.

PRINCIPLES

MLS HOLDING waste of assets, loss, damage, seeing misuse, theft, misappropriation or protect against violations. MLS HOLDING assets within the framework of responsibility and use as needed. Other people and companies have to respect the tangible and intangible assets. This Code, or fail to comply with any law or regulation, the need, as it may result in the termination of employment, may result in disciplinary action.

1.1. INTELLECTUAL PROPERTY

Patents, trademarks, technical knowledge (know-how), and the MLS or technologies related operations, including trade secrets FM assets and rights are among the most valuable assets HOLDINGS MLS. FM, is a strategic tool to achieve business goals and managed due diligence.

PRINCIPLES

Each company and each of them should be an important strategy for FM subunit of the Third knowingly infringe the rights of individuals and organizations should not be FM.

1.2. INFORMATION TECHNOLOGY (IT) FOR PERSONAL USE PURPOSES

IT and communication facilities, personal computers, mobile phones, fixed phones and personal digital devices, covers. Holding MLS MLS is currently in general use of IT and communication facilities is permitted for personal use, but may be subject to evaluation. Purposes, including the use of personal
The use of IT and communication facilities are recorded and monitored by the MLS.


PRINCIPLES

IT and communication facilities the MLS for personal purposes provided that the short-term use and are not permanent. MLS data storage area network, or over the network to store your personal data, or use for entertainment purposes. If you are responsible for others using IT and communication systems, the control of the large IT and communications systems. Pornography or other forms of obscene, indecent or colleagues via materials anger, discomfort or load materials undesirably create problems, not download, transmit, or do not enter these areas. Be sure to include work-related correspondence MLS name or logo, but you do not use your personal e-mails. MLS HOLDING use safety precautions. Be sure to follow the requirements specified in this Code Contact Us. Get or let you install the software before connecting the hardware. MLS illegal or immoral activities of IT and communication facilities for such purposes, or (FM rights violations, including committing a crime or cyber) or gambling sites use to connect to, or make your own business.

2 PRIVACY AND DATA PROTECTION (VG)

Laws for the protection of data privacy and information about individuals is protected. Personal information, the name and contact details, business, and financial status, age, and nationality of the covers. Racial or ethnic origin, religion or philosophical opinions, health, sexual orientation, membership in trade unions or criminal behavior information, sensitive personal data and are subject to strict controls. MLS HOLDING, employees, customers or suppliers, including the basic right of all individuals to respect the right to personal data is kept confidential.

PRINCIPLES

Personal data is actually getting this information unless required by law or unless permission to take, carry, store or share it. Inform individuals about why you are receiving personal information. Before transferring personal data to a person in another country, contact the legal department for advice. Observe the legal restrictions on the transfer of personal data. Do not store personal data longer than necessary; Securely delete dispose of or Anonymise.

3 RECORD MANAGEMENT

Records are valuable assets of the company and the way it should be managed. MLS HOLDING, fast and reliable way to be able to access the records. Each record lifetime is over, you do not need to be appropriately. Register, make up evidence of a commercial activity, or legal, tax, or MLS required for the purposes of the administrative and accounting tasks that are important for memory or corporate information. A recording element in determining its form, not the content. For example, contracts, audit reports, financial information, product specifications, corporate policies, guidelines and procedures, a record is defined as the minutes of the meeting.

PRINCIPLES

Which information is a "record" that must be managed properly, and thus the value of the lost ones you need to know which ones will be destroyed. Records of a governing effectively, the negative financial effects, weakness in terms of competition, compliance and reputational damage and may lead to negative consequences for the law that would be caused by the emergence of a significant business risks. Furthermore, the case of legal liabilities, accounting, tax, and regulatory requirements could result in a violation.

CONTACT

There is a return to the MLS All you establish communications. Make sure that your communication is necessary and appropriate. Be sure to follow all instructions and are adhering to all the rules. Not to injure the reputation of the MLS information is protected and can damage the ability to conduct business effectively. Inappropriate, improper or careless manner you need to set up communications, as well as a serious reputation for MLS, accountability, compliance with laws and regulations can create risks.

1 BUSINESS COMMUNICATIONS

Business Communications Standard, MLS HOLDING companies and employees, as well as the rules and principles to be applied to third parties exposes your business to business communication. Business Communications Standard mail, electronic documents, instant messages, web sites, social media tools, paper documents, fax and telex messages, sound and applies to all communication, including voice mail recordings. E-mail or social media guidelines apply in addition to certain media.

PRINCIPLES

Welcome to Business Communications Standard. If you fail to comply may damage the reputation of MLS HOLDINGS. In the event of non-compliance with mandatory rules about disciplinary or legal action can be initiated.

Work your interactions:
- Do not misleading;
- Do not write reviews for speculative;
- Do not exaggerate;
- Sensitive or confidential matters and talk casually
- Do not joke about serious.
Specify which comes directly from the MLS HOLDING communication. Observe all relevant standards and guidelines. Specifically:
- Correspondence with a competitor may violate antitrust laws do not forget;
- If you are using your personal data, be sure to follow the MLS Privacy Rules;
- Sending information to other countries, other countries, or receiving information required by law and when it is not forbidden to make sure that the permissions are taken;

2 PUBLIC ANNOUNCEMENTS

MLS HOLDING carried out on behalf of a public notice of any communication, written or verbal means. The information disclosed is accurate, complete, consistent, and to be fair.

PRINCIPLES

If you are not competent in this matter, should not make a public service announcement about MLS HOLDINGS business activities. Protect confidential information. If you have the authority to make the announcement, accurate, complete, consistent and fair have to make public announcements. Before making public announcements must comply with the policies of the MLS HOLDING announcement. Before going into any relationship with the media, media relations professionals must be authorized by MLS HOLDING. Is a criminal offense to mislead the public. MLS releases HOLDINGS, reputational damage and delayed information is not correct. MLS and individuals involved in the incident investigation, prosecution, detention and could face a fine.


This is the code of conduct of our company.We will work on that.

The purpose of the project is to apply the material covered in the course to analyze the operations and supply chain management practices of a specific company. The task is twofold; (i) research the operations and supply chain strategy of a company, and (ii) directly observe and analyze one aspect of the core operational activities of the company. The intent is to develop a broad understanding of the challenges and strategic importance of operations, and to observe how these strategic realities are translated in the design, planning, and control of a specific aspect of the companys day-to-day operations. The content and structure of your research depends on several factors, starting with the specific company you choose. To research the operations and supply chain strategy of a company, you will need to consider the internal operations of the company, and how the company fits within a broader industry context.
An interim report is required; in part, this will be used to work out the details of how you structure your research. As a starting point, consider the following topics and frameworks to direct your research. This is not an outline for your report ??" just some areas to consider to get your research started.
Develop a descriptive profile of the companys operations and facilities ??" number of facilities, size of operations (output, total number of employees, etc.), geographic location, degree of specialization, product line, sales, etc.
How is the supply chain of the company structured, including linkages with other companies in the industry? What are the major stages and process cycles that make up the industry supply chain? In describing the supply chain, translate the general language used in the text and lectures into more specific language that matches that used in the industry / company.
What are the major external forces that influence the companys operations?
What are the core operational processes of the company?
What do the operations competitive priorities as described in the text and lectures mean in the context of this company? How has the company chosen to compete along these different dimensions (e.g. trade-offs, order qualifiers, order winners).
In general, terms how would you characterize the objectives of the company in terms of its efforts to improve the efficiency and/or responsiveness of the supply chain.
What role does technology serve in managing the supply chain of the company?
To what extent is the supply chain driven by pull processes, and to what extent is it driven by push processes?
What specific events or initiatives have had a significant impact on the operational capabilities of the company? Examples of significant operational events include acquisitions, alliances, investments in new facilities, plant closures, new product launches, etc.
Report whatever information you can find regarding the companys approach to manage specific aspects of its operations such as; reliance on suppliers, inventory management, capacity planning and scheduling, quality control, facility layout, MRP and ERP systems, JIT and lean production.

There are several approaches possible for the direct observation part of the project. For instance, for a service business you could act as mystery shoppers and do an assessment of service quality. You could do some analysis of the design of a core operational process, or assess the layout of a specific operational facility (retail outlet, call centre, customer service website, production facility, warehouse, etc).

all this information is what the prof. is posting on the website but i'm working with a group, we are 4 and each have to write 3 pages about his or her part. here is the outline that me and my group members did:

BUSI 2513 ??" Operations Management
Tuesday, November 9 2010
Natalie LeBlanc Stan Chen Gavin Bryant Abdul Alhamdan

Report Outline ??" Why Tim Hortons is always fresh.
Company information:
Number of Franchises / employees
Financial Information
Development of Operations:
Coffee and Donuts to sandwiches and chilli
External Forces
Competition
Fair Trade
Operations: which is my part in this project
Who are their suppliers?
Service Process
Baking Process
How can these processes be improved?
o Waste improvements
Layout System to be more consistent and efficient
Employee training
Coldstone:
Why they formed a strategic alliance
Increased areas of a specialization to be more efficient
Observation of the Process
Coffee and donut
Sandwich and other drink (Hot Chocolate, Hot smoothee, Iced Cappuccino)
Customer service
Interview with the manager
Technology:
Inventory and supply tracking
Baking equipment
POS system
Franchising
How to open a franchise
Getting started
Strategic Plan
Tim Hortons

please know that my part is only operations.

Thanks
Abdul


There are faxes for this order.

Hi This a a reasearch project for my hospitality class. Mr. Jatar is the founder of blue earth network. Attach is his article below. In this article he talk about the blue earth cafe which he want to open and is going to be a sustainable cafe (green). Below are the deliverables which will help with the paper. Read the article and the deliverables and based on that you have to answer 4 questions. The paper has to be a 11 point font and in times new roman.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Article:

Inspiration:
Cafes have played a role in catalyzing social transformations for many centuries by harboring intellectuals, artists, poets and revolutionaries who changed society by spreading new thinking. Today's social, economic and technological trends make this a great time to create a revolutionary, modern version of the cafe tradition and play an active role in a new transformation that is starting to unfold.
We are creating a 21st Century cafe-bistro by creating a convergence of the traditional companionship and food of a cafe with Web 2.0 technology that will enable youth in colleges to connect, communicate and collaborate.

Vision
Pioneer a new business approach that authentically merges social, environmental and shareholder motives through innovation, so that they are inseparable.

Blue Earth Bistro: A Holistically Sustainable Enterprise
Blue Earth Bistros (BEB) is a holistically sustainable business idea that helps thousands of the disadvantaged get out . of poverty, promotes healthy eating among university students by providing nourishing food, and empowers a worldwide community of students to engage in collaborative innovation via in-store access to Web 2.0 technologies.
I. Ambience/Social Networking
Global: Bistro experience that celebrates the best of humanity and planet earth.
All day dining: Ambience that adjusts by day - part to reflect the mood of the occasion - bright and stimulating in the morning, cool/exotic at night and designed for community intNaction - real & virtual. Hubs: Each community can connect, communicate, and collaborate amongst themselves and the world.
II. Food
Menu Objectives
Innovatively remove barriers to healthy eating - great taste, convenience (taking into account student lifestyles), and affordability.
Menu Strategy: Fine Food Fast
Global fusion cuisine: Perfect combination of great taste and good nutrition - no excuse not to eat healthy!
Foreign but familiar: Not too exotic, but different enough.
Ethical Sourcing: Natural, organic, Fair Trade and locally sourced as far as possible. Convenient: Easy to serve and eat.
Nutritional Principles
Dr. Walter C. Willett, the chair of the Department of Nutrition at Harvard School of Public Health, guides our holistic nutritional principles. Our menu achieves these principles through innovation and a burning desire to develop a menu that we would be happy to let our own children eat every day.
III. Talent
The bistros are designed to recruit, train and employ thousands of under-privileged people in countries around the world in partnership with non-profits. BEB values its employees and recognizes that their true entrepreneurial spirit will not shine if they are struggling for mere survival.
Provide training and development to economically disadvantaged individuals via Goodwill Industries.
Social Entrepreneurs will graduate from life skills and management training programs to positions in Blue Earth and receive access to further mentoring, training, and development.
Social entrepreneurswill earn healthy salaries, participate in profit sharing, receive benefits, and have the incentive of tangible career growth and community service.
The first 120 outlets could directly give a hand-up out of poverty to approximately 3000-5000 individuals over 10 years. More outlets would create an exponential increase in impact over several years. Indirect societal benefits like creating role models, reducing health/crime related issues could be significant as well.
IV. Sustainability (architecture, local, organic)
Holistically sustainable materials and operations to minimize our carbon footprint.
Locally sourced organic ingredients as far as possible for healthier food and less impact on environment.
GRA certification to achieve near zero-waste status.
100% ethically sourced ingredients and independently certified wherever possible/available
------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Deliverables:
1. Complete rigorous competitive review
2. Identify target audiences and segment them
3. Complete menu preferences analyses
4. Develop compelling' message for loyalty
5. Develop communication vehicles for viral marketing to reach targets in the
university environment
6. Develop specifics of GSU Blue Earth Brand identity
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Questions:
1. Based on the delineated deliverables for your specific group, discuss your strengths as related to how you can optimize your contributions to your group. Discuss in detail which tasks you are most qualified to handle.
(Things like doing research or analysing research etc)

2. For your specific group, what resources do you know of that can be used in delivering the best results? Include companies that can be benchmarked for specific areas of achievement.
(Things like sustainibility, Zero waste zone, decomposing waste, going green, using recycle paper, using soy ink etc)

3. Select three of the deliverables for your group. Outline specific tasks and estimated time for completion of these tasks as related to the final product delivered.

4. For your particular group, what metrics should be used to determine your group's success in meeting the quality and quantity of deliverables? What approaches should be used in determining the accountability of each individual member?

There are faxes for this order.

I would like you to answer the question with 300 words and I will send u the material through the email so you can answer the question.


After reading the Burgess chapter the question I have is 'are we going over the top a little, are we broadening the agenda to much'?

For instance Burgess discusses Societal and Migration, could they not be discussed together? Likewise climate change, water, and energy are the not linked? And finally organized crime, narcotics, human, and arms trafficking are they not the same issues (Organized crime)?

What do others think?

- reading : Broadening the Agenda of Security
Burgess, J. Peter. Non-Military Security Challenges?, in Contemporary
Security and Strategy, 2nd edition, Craig A. Snyder (ed.) Palgrave
Macmillan, Basingstoke, 2008, pp. 60-78.
Homer-Dixon, Thomas F. Environmental Scarcities and Violent Conflict:
Evidence from Cases?, International Security, vol. 19, no. 1, 1994, pp. 5-
40. Available in the eReadings.
Purvis, Nigel and Joshua Busby. The Security Implications of Climate Change
for the UN System?, ECSP Report, Vol. 10, 2004, pp. 67-73. Available in
the eReadings.



Below is some of the reading for you so you can answer the qustion.........

Broadening the security agenda
Objectives
When you have completed this topic, you should be able to:
identify the key non-military threats of security
understand the multidimensional nature of security
critically assess the non-military responses to security.
Introduction
Since the end of the 1980s, with the end of the era of superpower rivalry and the receding threat of nuclear war, scholars, politicians and other decision-makers have fundamentally reassessed the notions of international security.
The new approach to the question of international security takes the view that the security threat to states from other states, is on a downward course. Analysts and policy makers have become increasingly concerned with other sources of instability, including issues such as environmental degradation, economics, societal and political sources of conflict, giving way to a more ambiguous understanding of security. The concept of security, therefore, needs to encompass not just the protection of a state against foreign military attack but also the protection of states from non-military threats.
Moreover, recent years have witnessed a growing recognition of the intimate relationship that exists between the security of states and the security of the citizens who constitute such entities. The notion of human security, is creeping around the edges of official thinking, suggesting that security be viewed as emerging from the conditions of daily life, food, shelter, employment, health, public safety, rather than flowing downward from a countrys foreign relations and military strength. Thus, the individuals security does not, necessarily, derive from their nations security. It has become clear that some states which are militarily and strategically powerful are not necessarily strong or stable. The concept of security is an issue that involves many different levels and agents, referring not only to practice within the state or between states, but encompassing different units, from the individual to the global, in addition to a temporal dimension, from the immediate and the proximate to the longer term.
In this new era threats to state security are less and less likely to emanate from other states. More emphasis is being placed upon internal and trans-boundary threats to security. Such threats to security include environmental degradation, economics, international crime, migratory movements and mass population displacements.
Multidimensional nature of security
As Barry Buzan (1991a, p. 432) argues, security is no longer limited to the protection of a state or society against foreign military attack but also the protection of an independent identity of that state or society from forces of change that challenge this identity. He further identifies five major sectors in which influences upon security can be divided up into: military, political, economic, societal and environmental.
Generally speaking, military security concerns the two-level interplay of the armed offensive and defensive capabilities of states, and states perceptions of each others intentions. Political security concerns the organisational stability of states, systems of government and the ideologies that give them legitimacy. Economic security concerns access to the resources, finance and markets necessary to sustain acceptable levels of welfare and state power. Societal security concerns the sustainability, within acceptable conditions for evolution, of traditional patterns of language, culture and religious and national identity and custom. Environmental security concerns the maintenance of the local and the planetary biosphere as the essential support system on which all other human enterprises depend. These five sectors do not operate in isolation from each other. Each defines a focal point within the security problematic, and a way of ordering priorities, but all are woven together in a strong web of linkages.
(Buzan 1991b, pp. 1920)
There also exists, however, a traditional school of military thinking which argues that security studies is about the study of war and the use of force, threat and the control of military power. Walt argues that widening the agenda beyond this: runs the risk of expanding security studies excessively; by this logic, issues such as pollution, disease, child abuse, or economic recessions could all be viewed as threats to security. Defining the field in this way would destroy its intellectual coherence and make it more difficult to devise solutions to any of these important problems. (Walt, cited in Buzan, Waever & de Wilde 1998, pp. 34)
In the previous topics military and societal security has been extensively covered and as such the focus for this topic is on the other sectors of security threats as identified by Buzanpolitical, environmental and economic.
Textbook
Begin your reading with the chapter by Peter Burgess (2008), Non-military security challenges, in C Snyder (ed.), Contemporary security and strategy, 2nd edn, pp. 6078.
Burgess focuses on non-military challenges to security. He begins by looking at the class of non-military security threats against which military force has little or no utility. These may be either local or global in character, but their impact will register on the security of states sooner rather than later, if they are not doing so already. These include environmental issues (e.g. humanly-generated climate change in general and global warming in particular); resource depletion (e.g. deforestation; over-fishing); health issues (e.g. the consequences of the HIV-AIDS epidemic); forced migration; and organised transnational crime. Of course, many of these matters overlap and reinforce each other. These should be regarded as security concerns for states insofar as they directly threaten the peace and prosperity of a country and its citizens, and indirectly insofar as they give rise to violence and undesirable political and strategic change.
Economic security
Economic security involves the maintenance of economic growth, open sea-lanes of communication, free and fair trade practices, access to finance, markets and natural resources. Restructuring of the global economy has occurred leading to the emergence of a two-tier system of states. In the first tier are the developed states of North America, Western Europe. In the second tier are the developing states of East and South-East Asia, Africa, Eastern Europe, South America, Central and South Asia. This is also commonly referred to as the North-South divide as the developed states (with the exception of states such as Australia, New Zealand and Singapore) are in the Northern Hemisphere while the developing states are to the south of the developed states.
Economic security is about access to the resources, finance and markets necessary to sustain acceptable levels of welfare and stae powertherefore many individuals in the South live in a state of economic insecurity. For the poorer nations economic threats to security cover a range of issueseconomic stagnation, environmental degradation, impoverishment, and in some cases depletion of resources, especially water, coupled with a lack of legitimacy of many governments and reinforced in most cases by rapid rates of population growth. As such, some states (e.g. Sudan, Bangladesh, Sierra Leone and Liberia) are unable to sustain even basic human . This can contribute to internal instability. Further potentially contributing to internal instability is uneven economic development and the distribution of resources.
Economic change is a fundamental necessity in most developing countries. If these countries are unable to manage their economic problems there will be serious political and social upheavals that will, eventually, spill over into the developed regions of the world. The developing countries will be able to threaten the developed world with unwanted migration, because economic conditions in the sending countries may be so harsh that migration becomes the only resort, unless welfare standards are maintained and development prospects kept alive.
Buzan, Wver and de Wilde (1998, p. 116) argue that the issue of economic security is a fuzzy one at best but that economic activity can directly influence security issues in all the other sectors. This can be triggered by economic failures (e.g. famine and negative development) or by economic success (e.g. cultural homogenisation, loss of autonomy in military production, pollution and the gutting of state functions). As economics serves as the foundation for many of the other sectors threats to security can spill over from threats to the economic sector.
Environmental degradation as a source of political violence
Whilst dating back many centuries, the problem of international environmental degradation has only really started to gain prominence on the international agenda since the early 1970s. Some scholars have argued that linking security with the environment has created a political awareness and sense of urgency which are required to solve environmental problems and thus increase security. However, concerns have been raised that this linkage could lead to a militarisation of thinking about environmental problems. Such traditional military thinking is often state centred with the ability or will of a state to address such problems often dependent upon its character.
Environmental degradation can be considered a major threat to human life. Pollution, soil erosion and other problems of resource scarcity can negatively impact upon standards of living. Thomas Homer-Dixon (1994), takes this argument further. He argues that over the next 50 years human population will increase dramatically, and as a result there will be scarcities of renewable resources, high quality arable land and the species within them. This will then lead to violent civil or international conflict. This violence is often sub-national in nature, persistent and diffuse.
Poorer areas of the globe are already experiencing such shortages. These shortages can increase demands on institutions of the state whilst reducing their ability to meet these demands. These have the potential to lead to state fragmentation or despotic government, which can lead to internal problems and insurgency. Resource disputes can also lead to conflict between countries. As such definitions of environmental security have focused on sustainable utilisation and protection of resources. Environmental degradation as a result of warfare can often escalate conflicts. In peace time non-warfare military activity can impact on the environment not only in terms of pollution and resource usage, but also with regard to problems with nuclear testing, accidents with nuclear powered vessels and dumping of nuclear waste.
E-reading
Now read Thomas Homer-Dixon (1994), Environmental scarcities and violent conflict: evidence from cases.
How does Homer-Dixon argue that environmental degradation causes violent conflict? Is this the same as a security threat? Who or what is the referent object and how should it/they be secured?
E-reading
Finally, read the article by Nigel Purvis and Joshua Busby (2004), The security implications of climate change for the UN system.
This explores the security implications of climate change. Purvis and Busby present a summary of the adverse impacts of climate change. They analyse the security implications and offer policy recommendations for strengthening the UNs capacity to respond to climate-related security threats.
Political threats
Political security is even more difficult to categorise then economic security. It can be argued that all actions are political and hence all threats to security at their core are political. Political security can, however, be distinguished from the other sectors through the questioning of what is necessary to maintain stable organisation structures within a state. Political threats to the state can therefore be directed towards the idea of the state, particularly its national identity and organising ideology, and the institutions which express it. (Buzan, cited in Buzan, Waever & de Wilde 1998, p. 142) Political threats can vary in importance or intensity depending on the strength of the state. Strong states, or those states with strong political institutions, are less vulnerable than are weak states whose political institutions lack a general consensus of legitimacy.
Political threats to weak states can take on the following forms:
internal threats based on ethnic or national divisions within states
internal threats based on political or ideological grounds
inadvertent threats based on a state-nation split (such as differing assumptions in regard to calculating territorial rights for a state-nation)
external, but unintentional threats to states on political-ideological grounds
security of and against supranational, regional integration
systemic, principled threats against states that are vulnerable because of a state-nation split
structural (systemic) threats to states on political-ideological grounds
threats from trans-national movements that claim a higher sovereignty than the state
threats to international society, law and order.. (Buzan, Waever & de Wilde 1998, pp. 1559
Conclusion
In dealing with security issues in future, military strategists will have to talk to a much wider range of people (i.e. sociologists, environmentalists and scientists in addition to historians and political scientists), if they are to be successful.
The military aspect of security is, however, by no means dead. Armed forces still play an important role in maintaining state sovereignty, providing deterrence and international prestige, contributing to international operations and fulfilling diplomatic roles. However, it must be remembered that states that are militarily and strategically powerful are not necessarily strong, stable or secure.
References
Buzan, B 1991a, New patterns of global security, International Affairs, vol. 67, no. 3.
Buzan, B 1991b, People, states and fear: an agenda for international security studies, Harvester Wheatsheaf, New York.
Buzan, B, Wver, O & de Wilde, J 1998, Security: a new framework for analysis, Lynne Rienner, Boulder, Colo.





There are faxes for this order.

Starbucks: Learning Team Case Study
Read the Starbucks case studies presented in the texts: p. 175 (Werther & Chandler, 2006) and Chapter 7, Williams, 2006. Prepare a 900-word analysis of the risks to Starbucks aggressive global expansion plans given the differences in customer valuations of Fair Trade practices depending on country. What form of global business do you think best fits Starbucks stores and products? Why? (Chapter 7, Williams, 2006). Starbucks plans to open roughly 450 overseas locations this year. Should it continue expanding in countries where it already operates, or should it open stores in new countries? Where do you think Starbucks should expand? Explain your decision.

There are faxes for this order.

Why Organizaitonal Change

Write a 750- to 1,050-word executive memo. Assume the team is a management team working for Starbucks' and you must make a recommendation to the executives regarding potential changes the organization may face in the near future.

Include the following points in the executive memo:

? Analyze the relevance of Starbucks' mission statement so that it provides guidance on the types of change that may be appropriate. (The change will reflect the increase in the cost of coffee been due to the environment pressures e. g. Fair Trade Agreement and coffee been farmers going green and having to raise their prices, etc...)

? Analyze the internal and global factors that management must weigh before deciding on changes.

? Using this information, determine the types of change your organization could experience and make appropriate recommendations to the executives as to which changes might be best to pursue. Provide rationale on your choice of the type of the change.

Format consistent with APA guidelines.

Proposal Argument
Please Follow:

The arguement is: US Public schools should lengthen to year around

The essay must be 900 - 1,000 typed words.


This is not primarily an informative essay, though of course you will be informing your reader. This is a proposal argument, wherein you are addressing a problem by proposing and justifying a feasible solution.

You are trying to persuade your reader. Arguing to persuade means advocating for a specific kind of action to be taken to solve a local or state problem or issue. [for example, for/against a proposed piece of legislation concerning casino gambling in Maryland or a proposal that CSM change its coffee-buying process to do business with companies that insist on fair-trade policies.] Show that the proposal for action addresses the need or problem and show that the proposal is workable or feasible. Give evidence to show that your solution will work.

*900-1,000 words (not including works cited page)
*On a topic that is written about in contemporary (2005-present) periodicals and journals.

Trade issues in Economic Development including WTO, IMF, WIPO and the World Bank all within the context of third world countries

It would be helpful if you can include 9 citations in total , these citations should include

2 from, Stuart R. Lynn, Economic Development: Theory and Practice for a Divided World, Prentice Hall,

3 from the wall street journal or financial times ( I have at the bottom of the page a list of suggested wall street journal articles related to the subject),

2 from the following articles:

An article by Peter Marber on Globalization and Its Contents, found at this webpage: http://www.worldpolicy.org/journal/sum05-1.htm#4


The other is: Why Are We Worried About Income? Nearly Everything that Matters is Converging
Charles Kenny ,World Development , Volume 33, Issue 1, Pages 1-19 (January 2005), found at the following website:

http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6VC6-4F02KWN-8-1&_cdi=5946&_user=10&_orig=browse&_coverDate=01/01/2005&_sk=999669998&view=c&wchp=dGLbVtz-zSkWz&md5=603e32db827d490adc70a907b6c02fde&ie=/sdarticle.pdf

and two more of your choice

the suggested wall street articles are the following:

The Truth About Trade
Jagdish Bhagwati. Wall Street Journal. (Eastern edition). New York, N.Y.: Jan 18, 2005. pg. A.16




The Bra in Your Wardrobe
Jagdish Bhagwati and Arvind Panagariya. Wall Street Journal. (Eastern edition). New York, N.Y.: Dec 27, 2004. pg. A.8



Aid Is Good; Trade Is Better
Supachai Panitchpakdi. Wall Street Journal. (Eastern edition). New York, N.Y.: Jan 17, 2005. pg. A.14




A Global Journal Report: Farm Accord Spurs WTO Trade Talks
Scott Miller in Geneva and Scott Kilman in Chicago. Wall Street Journal. (Eastern edition). New York, N.Y.: Aug 2, 2004. pg. A.3


The Textile Offensive
Emily Parker. Wall Street Journal. (Eastern edition). New York, N.Y.: Jan 3, 2005. pg. A.9



Poor Nations Seek WTO Textile Aid; Appeal Calls for Protections From Larger Competitors Once Quotas Are Abolished
Scott Miller in Brussels and Charles Hutzler in Beijing. Wall Street Journal. (Eastern edition). New York, N.Y.: Oct 1, 2004. pg. A.2




Brazil Claims Victory Over EU in Sugar Battle
Scott Miller and Geraldo Samor. Wall Street Journal. (Eastern edition). New York, N.Y.: Aug 5, 2004. pg. A.8



IMF Wants Further Economic Liberalization in Latin America
Bob Davis. Wall Street Journal. (Eastern edition). New York, N.Y.: Feb 9, 2005. pg. A.9



G-7 Endorses Forgiveness of Debt For Poor Nations, Differs on How
Michael M. Phillips. Wall Street Journal. (Eastern edition). New York, N.Y.: Feb 7, 2005. pg. A.2


Americas: Why Brazil's Underground Economy Grows and Grows
Mary Anastasia O'Grady. Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 10, 2004. pg. A.13


Mistrust Impedes Rebuilding of Aceh
Timothy Mapes. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 21, 2005. pg. A.15


Regime Change at the World Bank
Allan H. Meltzer. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 18, 2005. pg. A.12


Sri Lanka Is Grateful, But What to Do With the Ski Parkas?; Well-Meaning Donors Send Heaps of Useless Stuff; Pajama Tops, No Bottoms
Patrick Barta and Eric Bellman. Wall Street Journal. (Eastern edition). New York, N.Y.: Feb 3, 2005. pg. A.1


Poorest Nations May Get Debt Relief
Michael M. Phillips. Wall Street Journal. (Eastern edition). New York, N.Y.: Feb 2, 2005. pg. A.13


Really Helping the Poor Would Be a Welcome Change
George Melloan. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 22, 2005. pg. A.15

please answer the following question for labour studies workers and the economy

Why should trade unions care about equality, ecological sustainability, and democracy? Should they collaborate with unions in other countries? Why or why not?

This assignment, which covers the concepts presented in Unit 6, asks you to prepare a short-essay response (approximately 700-800 words or two to three, typed/word-processed pages)

Compare and constrast with examples visible and invisible
trade barriers. Discuss the respective policy problem they cause.

Internet sources only and 1500 words max

to write a 1200 word argumentative essay. the topic is 'trade unions are no longer necessary'. critically evaluate this statement in reference to voice in the employment relationship. As you will discover, there are diverging and often conflicting viewpoint discussed in this course. This assessment item is designed to develop your research skills and get you thinking critically about the topic. It will allow you to present your own viewpoint, as well as develop generic skills in writing and presenting a logical and persuasive argument. writing an essay allows you to demonstrate your understanding of the subject matter by drawing together concepts learned in lectures and discussed in tutorials, supplemented by research. you are expected to present to present an argument based on research in response to the question.

Remember, in an argumentative essay:
-a clear position on the topic is presented;
-the position is supported by information/evidence that supports that position; that is, your argument is substantiated;
-opposing viewpoints are presented;
-a persuasive conclusion is presented.

Introduction:
key ideas to introduce the essay
state main argument
better to right Trade unions are necessary

Body:
Main points that agree-2-3 main points
Better to write the aspects that trade unions have functions of education, protection, participation and building
Main points that disagree - 2-3 main points

Conclusion:
Key points made


There are faxes for this order.

you are to analysis the trade issues surrounding an internationally traded good or service of your choice

the areas of analysis are:
1. discription of the product
2.major producers/consumer of the good/service
3.history of trade disputes involving the prodct
4.present situation regarding the Doha Round
5.possible future developments

you must referece your work throughout the paper and give details in the bibliography. should be using APA Formatting